SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? Video duration.

YouTube 97

YouTube Engagement Metrics Analytics 97

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Examples of successful LinkedIn Groups What are LinkedIn Groups? This creates a robust community within LinkedIn. How to find groups on LinkedIn Method 1.

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Groups Groups LinkedIn Microsoft 128

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

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Influencer Brands Policies Privacy 288

Buffer Social

SEPTEMBER 17, 2018

This week on The Science of Social Media , we’re sharing a simple, yet proven formula that you can use time and time again to discover irresistible content ideas using Reddit, YouTube, Quora, and other online communities. Part III: Using YouTube as a massive content search engine. Let’s kick it off! Brian : Hi everyone!

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Reddit YouTube Communities Content 111

Waxing UnLyrical

APRIL 17, 2015

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Every time you reply to a tweet sharing a blog post link, for example, Livefyre counts it as a comment. Smart, active engagement. In a nutshell.

Communities 100

Communities Content Marketing Community building 100

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights.

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Research Google Newsletter Curation 77

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

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Cost Communities Drupal Forums 135

Sprout Social

OCTOBER 16, 2023

For example, a life insurance brand may want to appeal to both older and younger generations. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 112

Brands How To Authentication Collaboration 112

Techipedia: Tamar Weinberg

AUGUST 18, 2010

My uncle knows a young girl from his community, a recent college graduate, who is looking for a social media job. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. When she found out I was his niece, she became ecstatic. Meanwhile, I did my uncle proud.

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Activities Social Media Policies Social Networking 216

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Channels like social media, search engines, blogs, websites, and email marketing can be used to create a strong presence across multiple platforms.

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Strategy Marketing B2B ROI 92

Sprout Social

AUGUST 8, 2023

SEO stands for search engine optimization. For example, this article is an example of a piece of content optimized for traditional SEO. TikTok SEO ranking factors Every search engine has its own factors that help content rank. Another great option is to use the TikTok app and its search engine yourself.

SEO 92

SEO How To Hashtag Engineering 92

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. Connect with Your Community.

Strategy 144

Strategy Metrics Process B2B 144

Keyhole.co

AUGUST 2, 2023

billion monthly active users already on the platform. For example, Keyhole is a tool that offers a social media listening feature to get to know your audience better. Search engine optimize your videos We easily forget that YouTube isn’t just a video platform. It’s also a search engine.

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YouTube Tips Collaboration Training 52

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 129

Marketing How To Sample Samples 129

Sprout Social

JANUARY 19, 2023

For example, extended reality (XR) headsets can record a user’s facial attributes, blinks, movement, surroundings and activities in the metaverse. For example, fingerprint scanning and facial recognition will likely become a default step to log into the metaverse. NFT giveaways, in-experience currencies, etc.).

Brands 115

Brands Avatar How To Privacy 115

Buffer Social

SEPTEMBER 11, 2023

” Take my LinkedIn profile example below , you’ll see my avatar plus Eddie Van Halen cover photo — this is by design, as it reflects the impression I want to share with my network. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market.

LinkedIn 113

LinkedIn Tips Skills URL 113

Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

JANUARY 12, 2022

How to build a word of mouth marketing strategy: 8 tactics and examples. Common examples include product recommendations, reviews and customer photos. Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Search engines? Good question!

Conversation 135

Conversation Review Marketing How To 135

SocMed Sean

MAY 30, 2018

Prospective Employees, both active and passive, are as well. Examples would be #LifeAtDisney or #sbuxjobs. developers, #designers, and #engineers are but a few ways hashtags can help reach your target audience. Ensure that your HR team has a solid plan in place before you activate social media recruitment pages.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

SocialFish

NOVEMBER 22, 2010

These are one-page flowcharts, which are easy to share with any staff who use social media, and they are meant to help front-line staff decide what is ok for them to respond to themselves, what might require escalation for someone else internally to respond to, and what might be better for someone in the community (a member) to respond to.

Social Media 267

Social Media Policies Case Study Communities 267

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Social media is now a top channel for online brand research , second only to search engines. In these examples, UGC creates a sense of FOMO that drives customers to stop in for the latest seasonal treat. Here’s an example of a S.M.A.R.T Use the S.M.A.R.T

Social Media 122

Social Media UGC How To HootSuite 122

SocMed Sean

DECEMBER 1, 2018

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. Social Media Community Managers need listening, publishing, and analysis tools.

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Blogger Company Social Media Curata 266

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. Search Engine Visibility. ” True!

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Metrics Marketing Class ROI 195

Twenty4 Social

AUGUST 27, 2020

For example, those who are creating a blog will also need to maintain an email list and MailChimp can assist with this activity. Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. Join Our VIP Community. 3 Online Automation Tools To Free Up Your Time.

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Tools Hubspot Startup Curation 98

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks. It could be a HIPAA violation.

Social Media 102

Social Media Privacy Insurance Guidelines 102

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. First, you must conduct a thorough online search using social media platforms and search engines. So, monitor customer reviews on your social media channels, third-party sites, and search engines.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

SEPTEMBER 30, 2020

This puts into perspective how actively people are using it as a conversation platform. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Cultivate a brand community.

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Twitter Survey Trends Hashtag 140

Buffer Social

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Listen to your community. Let’s get into it. 

YouTube 113

YouTube Tips Collaboration Trends 113

Buffer Social

JANUARY 4, 2023

Personalize content according to your audience Niche communities are more prevalent and sought after than ever as audiences want hyper-specific aesthetics, communities, and content to match. For example, I asked ChatGPT to create a vegan meal plan using food commonly available in Nigeria, where I live.

Content 126

Content Newsletter Research Tools 126

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What conversations would be useful to your customers?

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Groups Groups LinkedIn Template 109

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. The Arab Spring is one of the earliest examples of social media facilitating real-world protests. More: [link].

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. For example, in Sprout, you can detect unusual spikes in brand mentions and monitor whether they are negative or positive.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social media marketing activities can include: Content planning and creation.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities. Build Community.

Social Media 188

Social Media Reputation SEO Engineering 188

Keyhole.co

AUGUST 22, 2023

As the control center for your YouTube channel, it offers a range of features that allow you to manage your videos, interact with your community, and analyze your channel’s performance. YouTube’s success has led to it becoming one of the most popular websites on the internet, boasting over 2 billion monthly active users.

YouTube 52

YouTube Overview Metrics Analytics 52