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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement.

HootSuite 120
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. Coca-Cola got this right. Image source.

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How to Use LinkedIn for Beginners

Later

Like other social media platforms, LinkedIn is used for sharing and creating content, connecting with other users, and growing a community. Global life and style brand Kate Spade , for example, uses LinkedIn to reach a targeted audience of professional women and build a community around the brand’s values and products.

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Start Your Community With Role Models, Not Influencers

Social Media Strategery

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. They were role models who would care for the community as if it were their own. "In She's the founder's mom.

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How to Get the Most Out of the New LinkedIn Product Pages

Oktopost

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

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10 metrics to track influencer marketing success in 2024

Sprout Social

It also shows you have a growing community doing word-of-mouth marketing. It can also give you metrics based on your competitor’s activities. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Ahrefs, SEMrush, etc.)

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