Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. For example, a key driver of success for Amazon’s advertising strategy is its Amazon Prime Day online activities and in-person events, which are heavily promoted on social channels.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. Norwegian Cruise Line: Align with Social Good.

Examples 177

Examples Brands Avatar Authentication 177

Ignite Social Media

AUGUST 30, 2019

Moreover, YouTube is a key channel for brands given its SEO benefits as a Google company, and 96% of 18-24-year-olds and half of internet users over 75 using it. Visitors to the channel will see that your brand has been active recently and may be more likely to engage.

YouTube 142

YouTube Hubspot Video Influencer 142

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. Community Growth & Sustainability. Email Collection.

Small Business 263

Small Business Social Media How To ROI 263

Convince & Convert

OCTOBER 9, 2017

Over half of millennials are active users on Instagram. ” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content.

B2B 158

B2B Instagram Brands Hubspot 158

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. Here is their advice for someone looking to grow in the field. — Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company.

Social Media 90

Social Media How To Skills Hubspot 90

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) However, any business-as-usual activities need to be managed carefully. Any amount helps!

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

OCTOBER 24, 2018

According to Social Media Examiner, only 42% of marketers were able to keep a measure of their social media marketing activities. Include a list of all platforms they are on, how active they are and what type of content they are sharing. They should guide all of your campaigns, content creation, and community management activities.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Both teams want the company to succeed. Lifecycle marketing. Super user engagement.

Team 118

Team Marketing Collaboration Hubspot 118

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. The price is influenced by the number of profiles you manage, the volume of inbound messages and mentions you receive, the size of your community and the features you use. Social strategy.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. 70% of salespeople say they’re most active on LinkedIn. With the aid of marketing tools, companies of every size can network, connect, and sell. Make your LinkedIn page for your company.

B2B 130

B2B LinkedIn Strategy Brands 130

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What conversations would be useful to your customers?

Groups 109

Groups Groups LinkedIn Template 109

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What you give your community, otherwise, seriously, why should they care? What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. The Growth of the Metaverse.

Social Media 52

Social Media UGC Marketing Influencer 52

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Integrate social media activities with your CRM system. An active and helpful support forum?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Related posts brought to you by Yet Another Related Posts Plugin.

B2B 206

B2B Engagement Marketing Sentiment 206

Keyhole.co

JANUARY 27, 2023

billion monthly active users , Facebook is currently the biggest social media platform in the world. For starters, you can easily find and connect with the B2B community. They actively engage with their potential customers by promoting their products through relevant content on TikTok. Facebook With around 2.96 And the result?

ROI 52

ROI B2B Social Media How To 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Community management software can take your brand building to a new level.

Software 62

Software Communities Forums Hubspot 62

Webbiquity SMM

MAY 3, 2011

Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. She’s an informative and prolific Twitterer, and active in Twin Cities social media. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Amber Buhl. Amy Nelson.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. With so many companies online, it can be difficult to differentiate yourself and get noticed.

Types 119

Types Video Content Case Study 119

Buffer Social

MAY 9, 2017

The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Here’re the common key sections of a job description: About Your Company or Team. About Your Company or Team. Job Purpose or Scope.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Postcron

MAY 29, 2018

The focus on video isn’t surprising—a recent study by Hubspot found that 53 percent of people want to see more video content. If you’re already active with Facebook groups, here are two ideas you can use to increase engagement. To learn more about getting started with chatbots, check out this summary from Hubspot.

Social Media 56

Social Media Hubspot Groups Groups 56

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! HubSpot serves mostly small and medium businesses in a cross-section of verticals.

RSS 124

RSS Hubspot Google Reader Feed 124

Writtent Blog

NOVEMBER 15, 2013

Maggie Hibma of HubSpot recommends immersing yourself in industry news every day, even if it’s your day off our you’re on vacation. Invest in the freshest ideas by recording concepts as they come to you, listening closely on Twitter, and actively inviting your community to share their thoughts on what they’d like to learn more of.

Content 95

Content Hubspot Curation Survey 95

Buffer Social

JANUARY 18, 2017

If you want to stay motivated and achieve more results for your company through social media, science recommends setting goals. A team at HubSpot, for instance, grew their monthly blog traffic by 241% over eight months through social media experiments. Build a community around your business. But which goals should you set?

Social Media 40

Social Media How To Metrics Tweetdeck 40

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. No community understands that more than agencies. People on social aren’t passive passengers, they’re active, driving the conversations that shape culture.

Hubspot 68

Hubspot B2B Team Conversation 68

Buffer Social

JUNE 16, 2016

Paul Lindemann , Montage Marketing – Promoting client’s news and activities at a big industry trade show. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company.

Social Media 40

Social Media Social Media Management Project Marketing 40

Social Media Strategies Summit

NOVEMBER 18, 2022

The brash new upstart of the social media scene, TikTok has about one billion monthly active users. Beyond basic demographic information, you can dig into your audience’s TikTok preferences, including: When your followers are most active. billion monthly active users , making it the second most popular platform in this guide.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. HubSpot understands Facebook’s B2B lead generation potential. Many of us actively dislike change. Facebook has a whopping 2.9

Examples 246

Examples Facebook B2B Instant Messaging 246