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Brands, Marketing, Diversity and Equity- A #MindfulSocial panel

Janet Fouts

Her decade-plus long career as a chef and catering company owner, paired with her wealth of expertise in marketing, are matched with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. linkedin.com/company/flourish-marketing-co/. linkedin.com/in/aleyaharris/.

Brands 226
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Sprout Serves: Our commitment to giving back

Sprout Social

With the support of our executive and DEI leadership teams, we formed a committee of Sprout team members who wanted to take on the task of implementing a structure and resource hub that would help every employee feel confident in volunteering, no matter what part of the globe they reside in. . 2021 and beyond.

Committee 114
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Solving Complex Marketing Challenges with Hana Jacover

Oktopost

With 9 years of building best-in-class demand gen engines for B2B tech companies, Hana has incredible insight, experience, and intuition when it comes to solving some of the most complex marketing and marketing ops challenges in the industry. More About Hana Jacover. Like What You Heard?

B2B 118
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Activity can be undisciplined.

Committee 312
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8 Steps to Success with Manufacturing Marketing

Oktopost

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. Why do manufacturing companies need digital marketing? What about manufacturing?!”

B2B 137
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Celebrating Black History Month: Best practices for celebrating on social media and beyond

Sprout Social

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. She’s also a committee member of Black@, a Sprout community resource group.

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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. What CMOs should do: Actively push social initiatives beyond your own team. That’s why more than two-thirds of mature organizations agree their social initiatives have prepared their companies for digital transformation.