Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals. If you want to see success in online marketing you must activate your audience to help them achieve their goals.

Facebook's Testing a New Option Which Would Connect Brand Loyalty Programs to In-App Activity

Social Media Today

Facebook recently launched a new program which enables users to connect their brand loyalty programs to their Facebook activity, adding a new way for brands to incentivize engagement

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Social Media Needs Local Activation!

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. What would happen to a customer of your brand if he or she 1) was ignored, 2) got a displeasing answer without follow-up, or 3) received help in English or crudely translated local language?

Off-Facebook Activity Launching October 1st

Ignite Social Media

The off-Facebook Activity tool , also known as “Clear History”, will be launching in the United States on October 1 st. What is Off-Facebook Activity? Users can then decide if they want to disconnect this information from their account and if they want to disconnect future off-Facebook activity. They can select all activity or just activity from specific websites or apps. What Does it Mean to Disconnect Activity? Source: Facebook.

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets.

Brand Activism on Social Media: How to Approach Social Justice Messaging in 2021

Ignite Social Media

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. I’ve been around long enough to have seen the ebb and flow of activism. So, is your brand prepared? Diversity. Inclusion. Equality.

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook. The new structure enables brands to gather all their local brand pages on one centralized page and customize all content on a local level – everything from cover photo and apps to updates and “about” information. Lancome is one of the brands that have already implemented the new structure as shown below. . A Global Page needs local activation.

Lawyers, Should You Automate LinkedIn Activity?

Myrland Marketing

People are busy, so I understand why it might be tempting to automate activity on social media. Brand Consistency. What Is Your Brand? I don’t think that is consistent your brand. The post Lawyers, Should You Automate LinkedIn Activity?

Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences. This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users.

Ready, Set, Activate Your Digital Audience to Fall in Love with Your Brand

Social Media Today

You need to 'activate' your audience - take a listen to these tips Want to maximize your social media marketing results?

Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals. If you want to see success in online marketing you must activate your audience to help them achieve their goals.

The Most Popular and Active News Brands on Instagram

Adam Sherk

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users. If I’ve left out any particularly active media outlets please let me know.

The Day I Activated Crisis Mode

Oktopost

As the Director of Social Strategy, I felt it my duty to halt all Oktopost social media activity. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Using Oktopost, I was able to efficiently pause social activity.

3 Ways to Turn Your Active Income into Passive Income

Twenty4 Social

If you’re coaching clients on a 1:1 basis, then you’re charging for your time, which is an example of “active income”. With active income, your earnings are directly tied to the amount of time you spend with each client.

The Importance of Local Activation on Social Media: India

Mindjumpers

The response was overwhelming, with fans of the film getting involved in the activity, giving Sonam Kapoor further exposure and the public the tools to promote the film. Brand Failure. While global brands lack of local market knowledge can sometimes lead to social meltdown, local brands fail due to the effects of changing local mind-sets and the lack of understanding the impact of Western thought on Indians through social media. Brand Advice.

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

In fact brands and the companies that monitor brands have even redefined engagement. Don’t mistake your social media activity for social media effectiveness. The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day.

Pinterest is Now TAG Brand Safety Certified

Social Media Today

Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising by fighting against criminal activity online

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3 Ways Seasonal Brands Stay Active in the Off-Season

Ignite Social Media

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. How does a brand stay top of mind for their fans during these times of the year? Well, hopefully today we can shed some light on a few tips to help brands stay active in the off season. Focus on Brand Awareness.

How Facebook Messenger is Evolving for Customer Service and Sales Activation

Later

And with a fleet of new Messenger features that focus on bringing brands closer to their customers, Facebook is certainly making tracks in the right direction. . Being able to receive feedback from customers is a huge asset for brands and businesses. .

How To Align Social Media With Marketing Activities

Mindjumpers

So here’s a short checklist of how you can use social media to compliment your marketing activities.

The work isn’t done: Make brand activism more than a moment

Sprout Social

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly.

2018 Winning Black Friday Social Activations

Ignite Social Media

With that much online activity, social media had to be a big piece of the strategy to drive traffic. We’ve rounded up three of the best Black Friday Social Activations and content inspirations. Top Black Friday Social Activations. We love taking a look at how brand’s activate around Black Friday. The post 2018 Winning Black Friday Social Activations appeared first on Ignite Social Media - The original social media agency.

What Marketers Should Know About Brand Activism In 2019

Forbes Social Media

The world has no shortage of problems, but when and how should your brand get involved

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. It is the heart of where the digital brand magic happens! The main character in your brand story is NOT YOU!

Find and Activate Influencers With Insightpool

Convince & Convert

Chris Hackney talks about Insightpool, the influencer marketing tool that will transform how your brand connects with authentic advocates. Social Media Strategy

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. Local activation for global brands is on the rise.

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Proceed with Caution When Being Active on Social Media Sites

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Proceed with Caution When Being Active on Social Media Sites Being active on social media networking sites such as Facebook and Twitter is a great way to build business relationships.

Keep Your Facebook Group Fresh and Active With These Five Tips

agora pulse

They also help your brand stay relevant and beat the algorithm , as Group content has significantly better reach than Page posts. If you want your group to stay active, you need to give people a good reason to tune in. The barrier of entry is low (just be slightly more active than normal and share your progress). People feel a special connection to your brand and each other, and that also makes them more likely to engage.

Brands Rocking Instagram

Mindjumpers

Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones.

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5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Your Personal Brand is Made of Perceptions. Your personal brand is: .

Keep Your Facebook Group Fresh and Active With These Five Tips

agora pulse

They also help your brand stay relevant and beat the algorithm , as Group content has significantly better reach than Page posts. If you want your group to stay active, you need to give people a good reason to tune in. The barrier of entry is low (just be slightly more active than normal and share your progress). People feel a special connection to your brand and each other, and that also makes them more likely to engage.

Should Your Brand Be on Clubhouse?

Ignite Social Media

If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. As of February 2021, there were over 10 million weekly active users on the app.

Brands 145

Your Most Important Marketing Activity Today

Small Business Mavericks

Do you know what your most important marketing activity is today? Does that mean it’s the most important online marketing activity? The idea behind a branded marketing strategy is to do what will work for your business. The most important marketing activity for you today is that activity which propels you closer to your business goals and takes your business to the next level. Is it blogging, pay-per-click marketing, social media , or something else?

The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. It is about matching the brand with the candidate that is considered the most suitable one of all.

Facebook Pages Redesign; What Brands Should Expect

Ignite Social Media

Having the ability to comment directly from the News Feed allows increased visibility for your brand by those following your Page and an opportunity for additional proactive engagement. With the removal of Page likes, brands may see a decrease in numbers of those following their page.

Brands 144

5 Brands on TikTok to Learn From

Ignite Social Media

TikTok’s platform has pushed many brands to eliminate a lot of the nuances when it comes to managing content—so long are the days where you can plan a piece of content months in advance to go through its approval process. TikTok has something for everyone and every brand.

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. So, how can you boost your brand’s value? Guest post by Shane Barker.

Brands 159

NCAA Influencer Marketing and What It Means for Your Brand

Likeable

They will be allowed to work with agents and explore brand partnerships, including social media opportunities, for compensation. In other states where there are no current NIL laws, athletes are free to make money off activities such as signing autographs or endorsement deals.

Is Snapchat for brands?

Mindjumpers

The app has gained a large popularity during its two-year life; Snapchat has five million active daily users, who send more than 200 million photos, or ‘snaps’, every day. So the question is – does this popular app hold any possibilities for brands to explore? So maybe this is the start of an era of branded promotional engagement contests and strategies, which emphasizes users with a quick response time and a curious mind. Most of us have heard of Snapchat.

Brands 209

How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

Ignite Social Media

As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. Opportunities for Brands.

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