Ignite Social Media

JUNE 15, 2017

However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Influencer marketing campaigns can provide a lot of value to your brand when it comes to awareness and engagement.

Influencer 130

Influencer Strategy Sentiment Marketing 130

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

JANUARY 17, 2024

Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve. You can refine your marketing strategies by evaluating the success and impact of ongoing campaigns.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 131

Social Media Privacy Marketing Policies 131

Keyhole.co

MAY 30, 2023

You can also look for gaps in the market that your competitors need to address. For example, none of your competitors offer a vegan breakfast sandwich, but you know there are a lot of vegans in your area. Another thing to look at is your competitors’ marketing strategies. What messages are they promoting in their ads?

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

MARCH 26, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Here are four examples of brands excelling in the new normal: The Shedd Aquarium . Tito’s Vodka.

Brands 95

Brands Brand Monitoring Class Authentication 95

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MAY 31, 2023

Just set up a search on Keyhole to track their social media activity. For example, if you’re focused on brand awareness, you should track follower growth and engagement rates. Monitor your competitors and adjust your goals and KPIs as needed. This will help you stay competitive and adapt to changes in the market.

Social Media 52

Social Media Strategy How To Analysis 52

Keyhole.co

MAY 16, 2023

Why should you actively pursue media monitoring? Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums.

Tools 52

Tools Sentiment Analysis Metrics 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Buffer Social

NOVEMBER 6, 2016

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! What platforms are best for monitoring conversations and how it works. Sound Cloud.

Influencer 91

Influencer Strategy Tweetdeck Marketing 91

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. HR managers often use this tactic as a way to more effectively attract both active and passive job candidates. Also, this type of recruiting includes employer branding and influencer marketing. For example, with the help of Keyhole.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Analysis 52

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Examples include a sudden steep increase in complaints from customers or negative Google reviews. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Price 83

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

MARCH 4, 2024

Plus, we include a handful of examples if you need inspiration. Defining social media goals Social media goals are declarations of what a business wants to achieve with its social media activities. These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish.

Examples 52

Examples Social Media How To GPS 52

Sprout Social

APRIL 15, 2024

For example, an unresolved data breach can lead to financial loss for customers. Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. For example, taking ownership of a situation by apologizing should only be done after some due diligence.

Press Release 90

Press Release Reputation Banking Marketing 90

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. The social funnel: a breakdown.

Metrics 112

Metrics Social Media CPM CPC 112

agora pulse

NOVEMBER 8, 2016

To be specific, if you have an active business page, then it’s time to sell on Facebook! Check out this beautiful example from Christmas Tree For Me and you will see that creating a stunning visual doesn’t have to be impossible. Email marketing. SMS marketing. Brand monitoring. All social channels.

Facebook 90

Facebook SMS Instant Messaging Campaign 90

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? What do they do differently and can you learn from their example? Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. It goes beyond looking for mentions of your brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 29, 2023

What people think of you as a person may or may not matter to you (for example, if you are Joan Jett), but when it comes to your brand, your rep is everything. You can be an active participant in cultivating and defending your brand. UGC acts as a trust signal, taking your brand authenticity to the next level.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it? Customer insights The key to successful marketing is to comprehend your target audience.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” or “Which age cohort is most active in sharing our content?” For example, we all know about Google Analytics and Search Console to get the SEO data on the websites.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

DECEMBER 5, 2022

While your social media marketing strategy shouldn’t be based entirely on this, it gives you an idea of what kind of content you can create. For example, if a competitor heavily relies on Reels, you can start ramping up your efforts there. Take the real estate sector as an example. What is social media competitive analysis?

Analysis 52

Analysis Social Media How To Sentiment 52

Sprout Social

JANUARY 5, 2023

As individuals, we understand the importance of active listening and clear communication. But what about listening to your brand’s audience? Which types of marketing messages really resonate. Brands are often guessing and not listening. . Where is your audience active and engaged? Social media monitoring.

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Keyhole.co

MARCH 1, 2023

For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. However, marketers usually use all-in-one SEO software that consolidates data to provide a complete site performance report. 73% of marketers say that cross-marketing has a great impact on conversion rates.

Data 52

Data Social Media Strategy CPC 52

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand.

Aggregator 52

Aggregator News Trends Reputation 52

Hootsuite

JULY 13, 2022

Take Nike for example. This is the result of careful, consistent branding over decades. For example, you could ask your customers to rate a specific part of your brand from 1-3 or 1-5. Zappo’s, for example, is on point with their brand voice. Then, you can measure the social sentiment of your brand.

Tips 107

Tips HootSuite Survey Template 107

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Which social media monitoring tools should I use? What should I monitor for? Still, questions remain: how do I use social media most effectively across the enterprise? How do I use my time and resources most effectively?

Social Media 257

Social Media Trendrr Alterian SM2 257

Keyhole.co

MAY 12, 2023

Why should you actively monitor your online reputation? Protect your brand image Monitoring your online reputation can help you protect your brand image. Protect your brand image Monitoring your online reputation can help you protect your brand image.

Reputation 52

Reputation Tools Sentiment Review 52

Buffer Social

FEBRUARY 9, 2017

Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. The tool you choose is often a key ingredient when it comes to hitting your social media marketing goals, because it can help you drive traffic and engagement, as well as measure how you’re doing. What are your goals?

Social Media 40

Social Media Tools Marketing How To 40

Keyhole.co

MAY 24, 2023

At the same time, 56% of executives keep an eye on their potential competitors and make plans to conquer new markets in the following three years. These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. Identify market gaps Discover gaps in the market that your brand can fill.

Analysis 52

Analysis Types Tools Price 52

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 109

HootSuite Brands Price Collaboration 109

Keyhole.co

AUGUST 24, 2021

In that respect, Keyhole is a great social listening & brand monitoring tool that will provide you with valuable insights about your audience, and so much more. Depending on your brand or industry, you should have a mix of original as well as curated content that engages the audience. A vital feature for content curation.

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Curation Content Collaboration Trends 64