Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

B2B 150

B2B Smart Phone Data Marketing 150

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Integration with other tools No tool can be a one-stop-marketing shop.

Tools 62

Tools B2B Hubspot Analytics 62

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. However, if each of these online marketing activities are done in a silo, they’re a lot less likely to produce an exponential ROI.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. Here are 9 of the best Facebook groups HubSpot has seen. And it works!

Engagement 156

Engagement Social Media How To Hubspot 156

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Image credit: HubSpot. Practice Proper Channel Management.

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Influencer Brands Policies Privacy 288

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM: What Is It? Engagement (likes, clicks, shares, comments).

Social CRM 96

Social CRM B2B How To Patterns 96

agora pulse

NOVEMBER 10, 2020

Example of Agorapulse, a social media analytics tool. Another example of a social media analytics tool. A social media analytics tool example, Brandwatch. Example of a social media analytics tool. Social media analytics tool example. BrandMentions. Brandwatch. Fanbooster. Followerwonk. Google Analytics. Reputology.

Analytics 179

Analytics Social Media Tools Price 179

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. And you’ll want to throw in a mix of hard vs soft skills: Here are some examples of hard skills: Coding: The ability to write code in a programming language.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Glossier’s Instagram is one of the best brand reputation examples.

Reputation 59

Reputation Brands Construction How To 59

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. T-Mobile CEO John Legere is incredibly active on social media. The bigger the brand, the harder it is for B2B vendors to stand out. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

JULY 14, 2023

Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. Both teams engage in collaborative activities and share data to support mutual success. B2B brands are improving revenue through smarketing.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

JUNE 9, 2023

billion are active on Facebook each month. The guaranteed bet to engagement is if you start posting the content when your audience is active. Depending on their age, occupation, and location, they may be more active on Facebook at different times of the day. As per social media statistics , more than 2.8

Facebook 52

Facebook Guidelines Activities Feed 52

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Running a YouTube channel with product tutorials or keeping up an active social media posting habit can be helpful, too. . For this example, let’s say it’s a Macbook Pro. .

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Comparison SEO Curation Domain Name 145

Sprout Social

APRIL 15, 2020

Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. How-to videos. Case studies.

Data 116

Data Marketing How To Collaboration 116

Buffer Social

FEBRUARY 21, 2018

This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. For example, LinkedIn sends a daily or weekly digest of all activities in the group to your members to keep them updated and engaged. Start discussions and be active.

Groups 109

Groups Groups LinkedIn Template 109

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Integrate social media activities with your CRM system.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. Give a peek at team building days and activities. A great example of this is Creative Entrepreneur and YouTube expert, Roberto Blake.

Types 119

Types Video Content Case Study 119

Marketing to Serve

NOVEMBER 26, 2017

billion are actively using social media, across multiple devices and around the clock. If you provide a service or B2B offering, LinkedIn is used by 50% of B2B buyers when making a decision ( SmallBizTrends ). For example, in software, the audience is very interested cloud based software. There are now 2.8

Social Media 66

Social Media Strategy Content How To 66

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Social Media Strategies Summit

NOVEMBER 18, 2022

The brash new upstart of the social media scene, TikTok has about one billion monthly active users. Beyond basic demographic information, you can dig into your audience’s TikTok preferences, including: When your followers are most active. billion monthly active users , making it the second most popular platform in this guide.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Buffer Social

AUGUST 23, 2018

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. When activated, they can boost your Linkedin content while simultaneously increasing the visibility of your Company Page on LinkedIn. Here are 5 tips to put your business of the forefront of this trend. Help them help you!

LinkedIn 104

LinkedIn Company Tips RSS 104

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Sprout Social

OCTOBER 23, 2018

Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. People on social aren’t passive passengers, they’re active, driving the conversations that shape culture. B2B success is marked by how strong and authentically connected your employee network is.

Hubspot 68

Hubspot B2B Team Conversation 68

Writtent Blog

JULY 10, 2013

Source: HubSpot ). 41% of B2B buyers access content marketing through a smartphone. A prime example of a company applying intelligence from mobile marketing statistics perfectly is Nike, whose Nike Plus running app allows users to engage with friends, and log location-specific data on their exercise habits through the branded platform.

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

NOVEMBER 30, 2016

The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program. Offered by : HubSpot. Created by : HubSpot. Facebook Blueprint.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. And Twitter has 330 million users , with 100 million of those active on a daily basis. And Twitter has 330 million users , with 100 million of those active on a daily basis. Twitter is more effective for B2B influencer marketing. WordStream ). and 6–7 p.m.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. For a great example of a business that does all this when selecting blog topics, check out Fire Pit Surplus. The reason is super simple: they’re aiming to attract different users. Source: sendinblue.com.

Loyalty 205

Loyalty Software Publishing SEO 205

Oktopost

JANUARY 17, 2024

Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. They measure these top-of-the-funnel activities, such as website visitor count, mentions on social media, and email list signups. Source 7 essential demand generation metrics for a trackable funnel 1.

Metrics 62

Metrics Cost Hubspot Analytics 62

Sprout Social

AUGUST 14, 2023

For example, Medallia , an enterprise customer experience platform, used Sprout to hone in on relevant metrics that informed them how to use content more effectively to better engage their customers in different industries. Make employee advocacy fun with leaderboards and offer perks to encourage active participation.

Platform 72

Platform Tools Curation Industry 72

Keyhole.co

JANUARY 30, 2024

For example, the graphic design app Canva primarily targets creators seeking a simple platform for building designs. For example, Red Bull ’s audience on social media is interested in an active lifestyle. That’s why, their social media marketing revolves around adventure sports and outdoor activities.

Social Media 59

Social Media How To Patterns Sports 59

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. For example, have you subscribed to the Agorapulse newsletter yet? Example of a lead. Say for example someone signs up to your blog and starts following you on Twitter.

How To 174

How To Hashtag LinkedIn Newsletter 174