Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. and the app is trending towards 1B active users by the end of the year.

Analytics 154

Analytics Brands CPA Overview 154

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Social Media 153

Social Media Strategy Content Template 153

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 142

Social Media Metrics Data Team 142

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Sprout Social

JUNE 23, 2021

My romantic idea of innovation as something you could just recognize in your gut was out of sync with the tremendous amount of bet-hedging most brands needed to feel confident in a new product or marketing campaign. Lizz Kannenberg Senior Creative Director, Sprout Social. In short: Be scrappier, and see innovation differently.

Social Media 93

Social Media Focus Group Aggregator Research 93

Buffer Social

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. Reddit Reddit has removed the opt-out option for ad personalization based on user activity, signifying a move towards a more targeted advertising model. Here's a breakdown of the key updates and what they mean for you.

News 80

News Report Social Media Instagram 80

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Looking to get in touch with an influencer, marketing manager or CEO?

Social Media 105

Social Media Marketing URL Hashtag 105

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Total contributors (and % active contributors). Blog Comments. RSS & email subscriptions.

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Lucy Hall

FEBRUARY 28, 2015

[embed][link] Social Media automation is not really social! However as busy business owners and marketers the need to free up time in today's world of digital distraction is imperative. when to schedule and how to schedule your social media activity. Which parts of my social media should I automate?

Activities 60

Activities Social Media HootSuite Patterns 60

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 107

Brands How To Sentiment Metrics 107

Ignite Social Media

APRIL 30, 2018

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on. Facebook Faced Congress.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Conversation 135

Conversation Review Marketing How To 135

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.”

Eventful 155

Eventful Social Media Conference Hashtag 155

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Get acquainted with news aggregation services.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. So, where do you start? The more Likes, the better. Comments and replies. New followers.

Social Media 123

Social Media How To Metrics Analytics 123

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Social Media 165

Social Media Strategy Template Templates 165

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 94

Reputation Sentiment Analysis Notification 94

The Social Media Hat

AUGUST 29, 2016

Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. Where do you find content ideas for social media? Social Mention.

Social Media 166

Social Media Content How To Aggregator 166

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. Here are eight social media questions that publishers should be asking themselves: 1.

Publishing 215

Publishing Questions Social Media Activities 215

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. And social media is arguably the best channel for doing exactly that. Customers change. Industries pivot.

Sentiment 133

Sentiment How To Marketing Analysis 133

Convince & Convert

JUNE 6, 2014

Tweetable Moments Any platform that we activate on, we will measure the living daylights out of it. The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy. Nick says, “It’s truly connecting the world in a social space all tied back to this one event.”

Social Media 144

Social Media API Aggregator Team 144

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.”

Eventful 107

Eventful Social Media Conference Hashtag 107

Ignite Social Media

JUNE 23, 2016

Social promotions are an easy way to show success as you wrap up this year, and here are 3 different social media promotions that you can execute on a fairly quick turnaround. Beyond social paid media, one of the best ways to generate awareness and impressions is with an influencer program.

Social Media 97

Social Media UGC Aggregator Influencer 97

Direct Marketing Observations

AUGUST 13, 2010

That if they had their druthers, they would outsource their social media activities. Because what they won’t admit is that social media is a big time suck and furthermore, they might not even admit that they are tired of “engaging&# every day. To outsource your social media activities.

Social Media 180

Social Media Aggregator Activities Fashion 180

Pixlee

JUNE 23, 2020

Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. But with so many different social media platforms, it’s a challenge to get the most out of all your social channels. It’s 35% more memorable and 50% more trusted than other media.

Brands 77

Brands Aggregator Curation UGC 77

Social Media Marketing

MAY 20, 2019

Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business.

Feed 102

Feed Feedly Tools Aggregator 102

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media.

Reddit 132

Reddit How To Marketing Banking 132

The Realtime Report

AUGUST 29, 2022

Changes in the World of Media. Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. The Scale of Upcoming. In line with this the estimated revenue will reach over $13 billion by the end of 2022.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well).

Social Media 205

Social Media ROI Social Networking Foursquare 205

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Welcome to the Era of Media Sprawl. Shifting the B2B Media Research Model. The solution?

Strategy 178

Strategy B2B Marketing Research 178