Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Customer behavior and expectations aren’t static. Reviews are no exception.

Sentiment 132

Sentiment How To Marketing Analysis 132

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Monitor the activity of your competitors.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Product and R&D.

Strategy 118

Strategy Sentiment Analysis Social Media Management 118

Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

JANUARY 26, 2021

But with 700+ million active users worldwide , there’s a strong likelihood your audience is on TikTok—and they’re waiting for you to come and entertain them. Tracking your social content performance in aggregate may sound like a timesaver, but in actuality it can make reporting more complicated than necessary.

Social Media 143

Social Media Metrics Data Team 143

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

OCTOBER 31, 2022

Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack. Hashtags and Their Significance.

Hashtag 52

Hashtag Analytics Tools Price 52

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. At the end of the day, online social listening gives you a more comprehensive understanding of your brand sentiment. Are you listening?

Reddit 98

Reddit Tumblr YouTube Review 98

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Well, this process is made extremely easy with the hashtag analytics right tools.

Hashtag 106

Hashtag Analytics Tools Price 106

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Get to Know Your Twitter Activity Dashboard. The activity dashboard is a tool available to any Twitter user who has signed up (or who has access to Twitter Ads). Tweet Activity Tab. Advanced Options.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. It’s also for tracking trends relevant to your business, such as popular hashtags, hot topics and new technologies like AI. And there’s more.

Tools 92

Tools Sentiment Marketing Reputation 92

Sprout Social

JANUARY 5, 2023

As individuals, we understand the importance of active listening and clear communication. Where is your audience active and engaged? Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . of social listening: . Who is your audience?

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? The AI engine continuously monitors your own activities and the actions of your user base, and then makes suggestions to improve your engagement. See demographic data, sentiments, and what users are saying and to whom.

Tools 145

Tools Directory HootSuite Twitter 145

Sprout Social

FEBRUARY 22, 2024

Industry conversations, social media trends , current events and even brand sentiment can impact the success of your campaign. Like how Sprout links campaign performance with Google Analytics so you can analyze link clicks, total new users and other conversion metrics at the post level.

ROI 103

ROI Analytics Influencer Campaign 103

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

MARCH 15, 2023

What time are your fans most active ? You might use Facebook analytic tools to analyze the performance of an individual post, or take a macro-view of the general activity on your Page. Hashtag tracking and keyword tracking allows users to keep up with all the hot goss and leverage trends.

Analytics 102

Analytics Tools Facebook HootSuite 102

Keyhole.co

NOVEMBER 17, 2020

Listen to the conversations your customers are having online, track your competitors, and follow certain hashtags to keep up to date with the latest trends. Keyhole, for example, allows you to track brand mentions, sentiment and conversations your audience are having online. Bonus Tip: Double-Down on Hashtags.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Hootsuite

APRIL 2, 2020

It saves time and makes it easy to compare aggregate results across networks. Key benefits : Analyze brand sentiment and customer demographics in real time. It analyzes your earned social mentions so you can measure social sentiment. Reputation: A checkup on sentiment trends you might need to monitor or address.

Analytics 145

Analytics Social Media Tools HootSuite 145

Keyhole.co

APRIL 26, 2023

Depending on how long your account has been active, Twitter can give you potentially years of data—allowing you to see which time periods were most effective for your account. Was it a hashtag? This is especially true if you’re interested in driving traffic and sales directly from Twitter. A question?

Analytics 52

Analytics Data Twitter How To 52

Keyhole.co

DECEMBER 10, 2022

Keyhole can track and perform sentiment analysis for all your accounts to know how people are relating to your brands. You can also set up custom alerts or “intelligent notifications” for specific hashtags and keywords based on triggers, time, or sentiments. Why should you prefer Keyhole? Start Your FREE Trial. Sprout Social.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

JANUARY 26, 2023

Depending on how long your account has been active, Twitter can give you potentially years of data—allowing you to see which time periods were most effective for your account. Was it a hashtag? This is especially true if you’re interested in driving traffic and sales directly from Twitter. A question?

Analytics 52

Analytics Twitter Metrics HootSuite 52

Keyhole.co

NOVEMBER 10, 2020

Depending on how long your account has been active, Twitter can give you potentially years of data—allowing you to see which time periods were most effective for your account. Was it a hashtag? Now that you’re convinced tracking your analytics are worth it, let’s start by showing you how. A question? Website & Mobile App Events.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Hootsuite

JULY 18, 2022

Here’s how: Step 1 : Visit sullygnome , a Twitch statistics and analytics aggregator. For this example, 7 AM and 11 AM have the lowest amount of active channels, regardless of the day of the week. It’s better to dedicate that time to some off-Twitch activities that can grow your channel (more on that below). Nobody likes that.

Template 105

Template Templates HootSuite Statistics 105

Sprout Social

JUNE 20, 2019

Access to these metrics makes competitive analysis a more passive process rather than an active one. In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area. This Instagram engagement calculator clues you in on how active any given account’s followers are.

Analysis 102

Analysis Tools Compete Aggregator 102

Oktopost

NOVEMBER 12, 2020

While tracking your KPIs, you can also assign a monetary value to your campaign activities to understand where the highest ROI is coming from. The tool allows the tracking of and aggregated metrics for unlimited LinkedIn accounts. Keyhole is a one-stop-shop for hashtag analytics across Twitter, Instagram, and Facebook.

Analysis 138

Analysis B2B Data Tools 138

Keyhole.co

NOVEMBER 18, 2021

Any red flags, such as negative sentiment or fake followers can be vetted at the beginning. Hashtag tracking allows you to find the most relevant influencers in any industry. Keyhole is best suited for agencies and B2C brands looking to get their engagement metrics and analytics aggregated across every platform. Top features: .

Influencer 124

Influencer Campaign Tools API 124

The Social Media Hat

JUNE 27, 2016

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. If it's a day where I've published a new article, like this one, I expect my social media engagement to quadruple across all my active accounts. You can monitor brand hashtags and locations. Twitter Mentions.

Social Media 167

Social Media Notification HootSuite Hashtag 167

Socialmedia.biz

MARCH 23, 2016

Social media dashboards are the best way to consolidate all your social media activity into a single point. Like Cyfe, SumAll integrates with Facebook, Twitter, Google Analytics and 39 additional sources to give you a holistic view of your online activity in general as well as individual analytics from each of the sites it supports.

Social Media 63

Social Media HootSuite Hashtag Sentiment 63

Proactive Report

MARCH 18, 2016

Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. I am the co-founder of @HashtagioSocial #digitalpr.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Q1: We’re talking today about social aggregation. What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. I am the co-founder of @HashtagioSocial #digitalpr.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. These tools can help you find out.

Social Media 207

Social Media Tools Sample Samples 207

Webbiquity SMM

SEPTEMBER 22, 2015

Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections.

Review 100

Review Tools Social Media HootSuite 100

Social Media Marketing

AUGUST 20, 2019

In the digital sphere, Consumers mainly concerned with either social media or eCommerce platforms where they are accessing and sharing their sentiment-driven content or indulged in commercial activities. Content Aggregation - The Definition. But what are Content aggregators?

Aggregator 94

Aggregator Content UGC Curation 94

Hootsuite

MARCH 31, 2020

Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Comments can include text, hashtags, @ mentions, and emojis. Follow Friday is a hashtag used to highlight some of your favorite Twitter accounts.

List 145

List Social Media HootSuite URL 145