Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Aggregation. How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Can you give priority to your own content within the aggregated content? How to Curate Content for an Aggregated Content Site. Then aggregate. Introducing aggregates.

Customer Experience in the Age of the Aggregator

Simply Measured

In the age of the aggregator, the power of the consumer has never been greater, and brands simply can’t afford to enter the social realm and try to “play the game” by their own rules — whatever those are. A great example of this immersive content experience is Harry’s.

Trending Sources

Content Curation versus Content Aggregation

www.content-ment.com

Tuesday, November 10, 2009 Content Curation versus Content Aggregation: A Velvet Mr. T Painting Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation. The phrase used was "curation is the new aggregation."

What’s the law around aggregating news online

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience.

Aggregators: the good ones vs. the looters

www.mondaynote.com

The Carriers’ Rebellion » Aggregators: the good ones vs. the looters September 19, 2010 - 6:58 pm | Edited by Frédéric Filloux News aggregators have grown into all shapes and forms. I could go on an on with more examples of HuffPo content and traffic hijacking.

Content Aggregation For Links, Traffic And Buzz

thefuturebuzz.com

For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material. If they like how you aggregated them and you added value, they’ll likely share it.

Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation

www.masternewmedia.org

Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual.

Aggregation Editorial Social Layers

Aggregage

He discusses how the value of using aggregation and curation: A simple enough idea, in practice curation of external and social content has been relatively difficult for media brands and other organisations to put themselves at the centre of the flow of information and content around them.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights.

Sony Builds Interactive Social Media Hub For 2014 World Cup

The Realtime Report

With an exponential rise in the use of social media platforms between the 2010 World Cup and today, One Stadium Live provides a unique venue to aggregate the increasing amount of conversations soccer fans are having across the world.

Aggregate your online activity using Tumblr [Tutorial]

www.creativeapplications.net

Subscribe to 8824 RSS Subscribers 321 Aggregate your online activity using Tumblr [Tutorial] October 19, 2008 | In Tutorials , WebApp | View Comments Friendfeed is a great site. Â Â To aggregate your activities you will need to use RSS import function in Tumblr.

Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

They’ve aggregated the entire Internet into what’s cool and what’s not so cool. Content aggregators, RSS readers and new social networks are all aiming to deliver the most sought-after content to the people who want the news, wherever they are comfortable.

5 Ways that Social Media Impacts SEO

Adam Sherk

How does social media activity impact search engine optimization? For example: This extra visual information attracts user attention which leads to improved clickthrough rates and thus increased traffic from search engines.

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The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

Instead of having to actively search for new and interesting things, our friends were doing the work for us. I will also cover some of the popular ways that power users use useful services and features to better organize and aggregate the constant flow of high quality, popular content.

Five models of content curation

SocialFish

This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics. Here’s another example.

How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Company-related conversation aggregated on employee Facebook profile. Lost opportunity to aggregate relevant conversation and to activate advocates on page. Aggregated conversations provide additional content for Facebook pages.

Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Find true B2B decision makers who are actively involved in the buying journey.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

but monitoring behavior and activity often proves valuable. How do we maintain active social outposts without sacrificing on-site community? The fact that sharing links is a large part of social media activity is a tremendous advantage for publishers.

Facebook Website Custom Audiences Based on Pixel Events

Jon Loomer

In the end, I’ll show you seven specific examples of audiences that you can create. Simply click the button by one of the events and enter the details (for a specific product, for example), and Facebook will spit out the event code that you will add. Refine by Aggregated Value.

Automated Filtering vs Human-Powered Curation

Aggregage

and Browse My Stuff grabbing attention, and with people like Robin Good doing a series on Real-Time News Curation , and Ross Dawson tells us has curation has hit the tipping point , it seems like the concepts of curation, aggregation, filtering are suddenly a central conversation. Aggregation, Automated Filtering and Curation. Aggregation is Automated, Curation is Manual. Automated Aggregation without Curation, is mostly spam. With solutions like Paper.li

11 Tips To Boost Your Social Media Marketing Productivity

Sprout Social

The need to balance content creation and curation with handling customer service and community building, as well as getting involved in promotional and advertising activities, can be a challenge. If you don’t have a plan, you are likely to waste time moving aimlessly between activities.

What Does 2013 Hold for Social Media?

Mindjumpers

It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

For example, when you are searching on a particular topic on Google, Refind will highlight the relevant links you have previously saved in the search results. Here’s a really cool example. Check out a cool example from the Rocketium team here.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. For example, imagine being able to catch some negative press before it reaches the masses!

Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

For example, you need to enter the URL of the website where the comments system will be integrated. Now once you post a comment and it goes to your Facebook profile, it is also reflected in the activity stream of your friends.

Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

For example, you need to enter the URL of the website where the comments system will be integrated. This cross-posting feature ensures that any comment you make on a blog/website also goes to your Facebook profile thereby allowing your friends to see your comment in their activity stream.

New Facebook Power Editor: A Complete Guide

Jon Loomer

Audiences: This aggregates all of your Custom Audiences, Lookalike Audiences and Saved Audiences. Following are the filtering options, by category… Campaign Delivery: Active. Ad Set Delivery: Active. Ad Delivery: Active.

Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Social Media Channel Strategy Example (and Downloadable Template).

Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

For example, some firms tie one phone number to all of their Google AdWords ads. Beyond providing aggregated referral data, tracking services can supply you with a recording of every phone call. This is a guest post from Brad Shorr. .

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag.

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Why Curation Is Just as Important as Creation [OPINION]

mashable.com

Computers can’t distinguish between data and ideas or between human intellect and aggregated text and links. Are Content Aggregators Vampires? The content aggregators are vampires!” I mean come on, The New York Times is an aggregator of a thousand people’s work.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Again, no argument, most of the activity across social networks is of the birds-of-a-feather variety. That’s not necessarily a bad thing (see below) and it’s the biggest part of what makes social media activity enjoyable. Last night’s extracurricular activities?

Create an Audience of People Who Spent the Most Time on Your Website

Jon Loomer

In the example above, an audience is being generated of people who have visited JonLoomer.com at least 20 times during the past 30 days. Aggregate values: Total amount someone has spent.

Why Reddit Continues to be Relevant

Idaconcpts

An Example. They work with a minimal staff – a staff that is still very active within the community, giving regular updates – and despite being a part of the Conde Nast company, have not “sold out” as it were.

10 Ways to Strategically Grow Your LinkedIn Connections

Social Selling Masters

Here is a link to examples. Fictional example: Senior Sales Manager with campaigns delivering at least 30% to 40% profits to clients in the Americas and APAC regions. Here is a rough example: [Keyword: Senior Sales Manager] for [company name]. For example “Senior Sales Manager”.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. Activate Your in-House Army of Sharers. Post by Adi Englander.

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How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies

Buffer Social

SumAll will then send you a daily and/or weekly digest of your audience size, engagement, reach, and post activity. Buzzsumo gives you the share count for each top article on your site, aggregating data from Facebook, LinkedIn, Twitter, and Pinterest.

3 Mistakes You’re Making Online

Almost Savvy

If you’re reading this, chances are you’re active online and chances are you’re making one of these mistakes. Do you want to be defined by what is online about you by default, or take an active role in telling your story online? Oy, the internet.

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The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. Facebook, for example, didn’t invent the vertical scrolling feed. billion monthly active users and the biggest driver in revenue and user growth is on mobile.

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How to Use Competitive Social Monitoring on Twitter

Convince & Convert

Rather, the true power comes from the trends you find by aggregating data to extract patterns. Now, you’ll get a full view of their marketing activities that are actually making an impact. We’ll use email marketing software companies as our example market in this post.