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Free Marketing Consulting & Coaching Zoom Q&A Calls EVERY Friday

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With Yasmin & Elinor . Get your questions answered about how to transition your business online, especially now in our current COVID-19 landscape, how to be more savvy with marketing, how to reach and help more people or how to create content that will help you stand out.

7 Content Distribution Ideas to Proliferate Your Brand’s Reach

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…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step.

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How Storytelling Can Help Your Sales in 2019

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There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals.

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3-Part Formula for Social Media Success!

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You know social media changes so fast, any advice you hear today might very well be out of date by next. But I have learned that there is one simple formula for social media success that works no matter what. new platform comes along.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Instagram Introduces New Business Profiles

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Instagram is rocking it so this is great news! With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers.

Social Media Updates

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Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Facebook. Facebook Has New Look and Layout for Pages : Facebook has updated its Page design on desktop to make it easier for visitors to interact with a Page.

How the Instagram Algorithm Works in 2019

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I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand.

Social Media Updates: July

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July has been a bumper month in social media! All the major social media platforms came out with at least one update. Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes.

Tips for Your Business from Social Media Day Conference

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What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee.

Social Media Updates: September

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September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Storytelling Can Help Your Sales

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There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

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#Facebook News Feed Changes. Stay Calm. Don't Panic.

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LinkedIn: Difference Between “Share an article, photo, or update” vs. “Write an article”

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Understanding the difference between these content updates – and doing both – can get you more exposure, followers and connections for you and your business.

Improve Your Marketing With Hashtags

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Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business.

Top Benefits of Using Social Media for Business

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“Why should my business be on social media? I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” ” Does this sound familiar?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Reasons Why Your Social Media Marketing Efforts are not Working

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While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results.

3 Content Marketing Tips

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Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission.

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3 Content Marketing Tips for 2019 ?

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Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission.

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Quick Fix: Optimize Your Facebook Business Page Cover Photo for Mobile

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Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. The information, text, phone number or image is cut off and does not look professional. On desktop, it looks ok, but on mobile, not.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What Social Media Means For Your Business in 2014/2015

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SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media.

How to Measure Social Media Success for Your Small Business

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With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

Best Tips for Successful Social Media and Digital Marketing in 2014

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Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business.

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Social Media for Your Business: Quality Over Quantity

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We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales! Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. Relax.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is Your Business Ready For Mobile Marketing?

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Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps.

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3 Super Quick Twitter Tips for Your Business

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Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! USING THE PERIOD BEFORE @ SIGN. If I start my tweet with an @ sign, only people who follow BOTH me and AND the person I am tweeting to will see this tweet.

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Business Growth in a Digital World Conference | Oct 30 | 8:30-5:30

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Join me at the Biggest Business. Conference in New Jersey . on Tuesday Oct. 30th, at the beautiful. Sheraton Hotel , Mahwah, NJ. To those of you in New Jersey, New York, Connecticut, Philadelphia: Do. Conference. M ake the time to work ON your business, and not IN it.

Which Social Media Channels Should I Use For My Business?

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That is the million dollar question I get asked ALL the time. In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks.

3 Super Quick Facebook Tips to Increase Fans

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Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile .

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Social Media Updates: July

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Many new updates were announced in the world of social media in July! Here’s a summary just for you to help make marketing for your business easier and more efficient! Facebook.

Interpreting Facebook Page Insights: Reach vs. Engagement

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Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.

Join Me at the Y in Bergen County!

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Come & join me for coffee and breakfast at this FREE power session on: “Social Media for Small & Medium Business Owners” . It’s happening at: WEN: Women’s Empowerment Network. YWCA, 112 Oak Street, Ridgewood, New Jersey, 07450. Wednesday October 29 at 8:30-10:00 a.m.

Social Media Updates January

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The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January.

How to Use #Hashtags to Improve Your Social Media Marketing

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A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

Facebook Update: New Layout for Business Pages

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Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important.

Top Marketing Trends for 2013

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As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media.

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Twitter Update: Twitter Rolls Out New Profile Redesign

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It seems I have been writing a lot of social media “update” blogs recently: Linkedin Update: Linkedin Products & Services Page To Be Removed and Facebook Update: New Layout for Business Pages. Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th.

What Grandma Can Teach You About Social Media Marketing

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My grandma taught us to behave well, to be kind, and to address our peers as well as our superiors with respect. She taught us how to embrace our unique personalities and talents, but to be polite, thoughtful, and considerate at the same time.

Social Media Updates: March

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March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Here we go…. Facebook.