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How Storytelling Can Help Your Sales in 2019

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There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals.

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3-Part Formula for Social Media Success!

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You know social media changes so fast, any advice you hear today might very well be out of date by next. But I have learned that there is one simple formula for social media success that works no matter what. new platform comes along.

How the Instagram Algorithm Works in 2019

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I’ve been getting lots of questions on this lately: How does the Instagram algorithm work to maximize likes, comments and followers? My friends at Hootsuite complied this original post, a long version, and I’ve distilled it for you, so it’s easy to understand.

7 Tips To Make Instagram’s Algorithm Work For You

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In my previous blog , I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite ). Here are 7 tips to make the Instagram algorithm work in your favor! again, courtesy of my friends Hootsuite ). I have distilled it for you: 1. Post more often. If you think you (or your team) have the capacity to increase quality and quantity, go for it! Post video. People watch videos. Period. Video consumption on Instagram increased 80% year over year from 2018). Instagram likes videos!

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Instagram Introduces New Business Profiles

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Instagram is rocking it so this is great news! With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers.

3 Content Marketing Tips for 2019 ?

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Content will be key to your success in 2019. Creating excellent, valuable, authentic content that connects and resonates deeply with your audience must be paramount. Getting your audience engaged and on board is your mission.

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Social Media Updates

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Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Facebook. Facebook Has New Look and Layout for Pages : Facebook has updated its Page design on desktop to make it easier for visitors to interact with a Page.

Tips for Your Business from Social Media Day Conference

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What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee.

Top Benefits of Using Social Media for Business

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“Why should my business be on social media? I do feel it’s important, but is it really that important? or “It’s so much work. I don’t know where to begin.” ” Does this sound familiar?

Facebook News Feed Changes. Stay Calm. Don’t Panic.

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#Facebook News Feed Changes. Stay Calm. Don't Panic.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Updates: July

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July has been a bumper month in social media! All the major social media platforms came out with at least one update. Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Some Changes.

Social Media Updates: September

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September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook.

LinkedIn: Difference Between “Share an article, photo, or update” vs. “Write an article”

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Understanding the difference between these content updates – and doing both – can get you more exposure, followers and connections for you and your business.

Business Growth in a Digital World Conference | Oct 30 | 8:30-5:30

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Join me at the Biggest Business. Conference in New Jersey . on Tuesday Oct. 30th, at the beautiful. Sheraton Hotel , Mahwah, NJ. To those of you in New Jersey, New York, Connecticut, Philadelphia: Do. Conference. M ake the time to work ON your business, and not IN it.

Quick Fix: Optimize Your Facebook Business Page Cover Photo for Mobile

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Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. The information, text, phone number or image is cut off and does not look professional. On desktop, it looks ok, but on mobile, not.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Improve Your Marketing With Hashtags

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Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business.

How Often And What To Post on Social Media

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This question has been coming up a lot lately. Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?”.

Using Hashtags On Instagram

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Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag?

5 Reasons Why Your Social Media Marketing Efforts are not Working

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While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Is Your Business Ready For Mobile Marketing?

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Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps.

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Why Social Media Is So Important for Your Business in 2014

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Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.

What Social Media Means For Your Business in 2014/2015

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SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media.

How to Measure Social Media Success for Your Small Business

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With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Best Tips for Successful Social Media and Digital Marketing in 2014

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Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business.

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Google+ for Your Business

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As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be.

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How to Produce Social Media Content for Your Business

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If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have.

Social Media for Your Business: Quality Over Quantity

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We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales! Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. Relax.

3 Super Quick Twitter Tips for Your Business

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Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! USING THE PERIOD BEFORE @ SIGN. If I start my tweet with an @ sign, only people who follow BOTH me and AND the person I am tweeting to will see this tweet.

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Social Media Updates: July

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Many new updates were announced in the world of social media in July! Here’s a summary just for you to help make marketing for your business easier and more efficient! Facebook.

A Mobile Website is Key for Business in 2015

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Mobile usage is at an all-time high ! In 2014, US adults spent 23.0% more time with mobile on an average day than in 2013. This is only going to increase in 2015. Now more than ever individuals use their smartphones to watch videos, shop, and consume information.

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Social Media Updates: August

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Another month, and many more social media updates to help businesses interact better with their followers. Let’s dive in! Facebook Updates.

5 Social Media & Digital Marketing “Must Haves” for 2016

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With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first.

Social Media News & Updates: September

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There are so many changes and updates in the social media world, its hard to keep track of them all if you are busy with the day to day running of your business!

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6 Lessons I learned from Seth Godin at SmartHustle Conference

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Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. What a day! Ramon will wake up any room at 8 am! He is such an energizing speaker, with a great sense of humor, knowledge and experience. It’s contagious.

Social Media Updates January

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The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January.

Which Social Media Channels Should I Use For My Business?

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That is the million dollar question I get asked ALL the time. In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks.

Interpreting Facebook Page Insights: Reach vs. Engagement

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Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way.

Join Me at the Y in Bergen County!

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Come & join me for coffee and breakfast at this FREE power session on: “Social Media for Small & Medium Business Owners” . It’s happening at: WEN: Women’s Empowerment Network. YWCA, 112 Oak Street, Ridgewood, New Jersey, 07450. Wednesday October 29 at 8:30-10:00 a.m.