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Once Upon a Time …: The Art of Storytelling

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Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more.

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

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Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

How to Spot a Bad Influencer

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Guest Post by Andriana Moskovska. Influencer marketing has really blown up over the last few years, but it’s far from a new concept. After all, celebrity endorsements are as old as the concept of celebrity itself.

Content marketing is changing with every passing second – A discussion

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Guest Post by Alma Causey. In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What Makes Us Influential?

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Guest Post by Patrice Tanaka. I returned last night tired, but energized from a four-day Dress for Success “Success Summit” attended by 100 women leaders globally.

How To Translate Your Company Purpose Into Slick Visual Branding

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Guest post by Rodney Laws. Businesses come into existence through a complex combination of factors. Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation.

Technology Makes Us Lazy Communicators

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Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

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Guest post by Atman Rathod. Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing.

Short and Simple Ways of Making Your Instagram Account Boost SEO

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Guest post by Kristen Smith. Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

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Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers.

Top Tips for Handling a PR Crisis

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Guest post by David H Lasker. It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

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Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

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Become the Pied Piper of Community Building

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Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Creating Insanely Effective Content Marketing

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Guest Post by Miles Anthony Smith. Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense.

Nurture an Oasis During a News Dry Spell

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Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.

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Top Digital Customer Experience (CX) Trends for 2019

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Guest Post by Angela White. In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses.

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What Does Blood Have to Do With Internal Communication Strategy?

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Guest Post by Adam Kraus. Let’s talk about blood. Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. The basics are as follows (spoiler alert: I am very much not a medical doctor): The heart pumps blood.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Strategic Planning for Our One Very Brief and Precious Life

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Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

You Should Really be Using Instagram Stories in Your Marketing Mix

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Guest post by Alex Slichnyi. During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral.

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

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Guest Post by Brandon Andersen. Attributing bottom-line success to PR activities has always been a tough gig.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

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Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

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Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure.

If It’s December, It’s Strategic Planning Time

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Guest Post by Ken Jacobs. If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. And if you’re not, you should be!).

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Using Livestreaming to Grow Your Brand, Community, & Influence

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Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader.

Volunteers Make The World Go Round: Communicating Effectively for Impact

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Guest Post by Paula Newbaker. Volunteering is good for everyone! Your nonprofit, your employees, the cause and the volunteers themselves! In fact, it has been scientifically proven that volunteering is good for your health.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

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Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend.

Trust Me, I’m a Communicator

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Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs.

15 Metrics You Should Measure in Content Marketing

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Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure.

How AI May Impact PR Pros

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Guest Post by Geoff Livingston. Are you confused or concerned about the coming AI revolution? If so, you’re not the only one. Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught.

Where Does the PESO Model Belong?

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Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales.

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10 Key Marketing Automation Features You Should Know

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Guest Post by Deeana Radley. As we move further into the digital age, the importance of automating our processes becomes more apparent with each passing day.

Your Strategy Will Not Produce in 2019 Without These Two Steps

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Guest Post by Kathy Vaske. This is not your typical post about planning and strategy because that would be a waste of your time.

Cyberbullying: My Week on LinkedIn

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About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

5 Creative Strategies for Link Building

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Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years.

We Get By With A Little Help From Our Friends

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I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming.