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Once Upon a Time …: The Art of Storytelling

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Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more.

The Future of PR is Precision – Less Gut, More Data

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Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

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Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

My Three Words for 2020

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Countdown to 2020: Part II. When I published last week’s post, I noted that it was exactly four weeks to 2020. Exactly four weeks not just to a new year, but a whole new decade. The next decade is already knocking on our door! Looking back.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Technology Makes Us Lazy Communicators

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Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.

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What Makes Us Influential?

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Guest Post by Patrice Tanaka. I returned last night tired, but energized from a four-day Dress for Success “Success Summit” attended by 100 women leaders globally.

What Is This “Free Time” Of Which You Speak?

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“All this free time on your hands” As we move into Week 523 of The Shutdown To End All Shutdowns, I have noticed an increase in the number of marketing emails that offer suggestions on what to do with “all this free time on your hands.”

Influencer Engagement: Finding a Fit

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Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself.

How to Successfully Digitize Events During COVID-19

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“Please sir, no more” Yesterday I saw a tweet that made me grin: Please, sirs, no more ZoomsSlacksHangoutsGDocsAirTable pic.twitter.com/GQ1gfuRSPJ. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. I’ve been working virtually, at least in part, since 2006.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

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Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

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Guest Post by Brandon Andersen. Attributing bottom-line success to PR activities has always been a tough gig.

What a Sandcastle Reminded Me About Strategy

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Ground, unbroken. I thought I’d have broken blogging ground for 2020 by now.

Strategic Planning for Our One Very Brief and Precious Life

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Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

Become the Pied Piper of Community Building

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Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

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Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

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Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

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Being of Service During COVID-19

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“It’s the end of the world as we know it…” Before I go any further: I hope you and yours are safe and well. Talk about the world being turned upside down, right? I imagine I’m not alone in R.E.M.’s

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

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Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure.

Short and Simple Ways of Making Your Instagram Account Boost SEO

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Guest post by Kristen Smith. Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Top Digital Customer Experience (CX) Trends for 2019

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Guest Post by Angela White. In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses.

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Top Tips for Handling a PR Crisis

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Guest post by David H Lasker. It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments.

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New Year’s Resolutions for the Social PR Pro

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The “three words” still rule. In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

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Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Using Livestreaming to Grow Your Brand, Community, & Influence

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Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader.

15 Metrics You Should Measure in Content Marketing

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Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure.

Trust Me, I’m a Communicator

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Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs.

Cyberbullying: My Week on LinkedIn

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About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

Creating Insanely Effective Content Marketing

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Guest Post by Miles Anthony Smith. Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense.

We Get By With A Little Help From Our Friends

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I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming.

What Does Blood Have to Do With Internal Communication Strategy?

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Guest Post by Adam Kraus. Let’s talk about blood. Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. The basics are as follows (spoiler alert: I am very much not a medical doctor): The heart pumps blood.

17 Lessons I’ve Learned in the 17 Years Since I Came to America

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Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life.

Permission to Be Human

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Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1.

Where Does the PESO Model Belong?

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Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales.

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How AI May Impact PR Pros

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Guest Post by Geoff Livingston. Are you confused or concerned about the coming AI revolution? If so, you’re not the only one. Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught.

It’s As If Those Parkland Kids Learned from a Pro

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Guest Post by Paula Kiger. You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page.

Volunteers Make The World Go Round: Communicating Effectively for Impact

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Guest Post by Paula Newbaker. Volunteering is good for everyone! Your nonprofit, your employees, the cause and the volunteers themselves! In fact, it has been scientifically proven that volunteering is good for your health.

Your Strategy Will Not Produce in 2019 Without These Two Steps

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Guest Post by Kathy Vaske. This is not your typical post about planning and strategy because that would be a waste of your time.

10 Key Marketing Automation Features You Should Know

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Guest Post by Deeana Radley. As we move further into the digital age, the importance of automating our processes becomes more apparent with each passing day.