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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

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Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers.

Technology Makes Us Lazy Communicators

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Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.

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Once Upon a Time …: The Art of Storytelling

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Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more.

Top Digital Customer Experience (CX) Trends for 2019

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Guest Post by Angela White. In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

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Guest Post by Lisa Holtorf and Dawn Buzynski. For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both.

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Become the Pied Piper of Community Building

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Guest Post by Samantha Lake. Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

Strategic Planning for Our One Very Brief and Precious Life

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Guest Post by Patrice Tanaka. We are often more strategic in business than in our personal life. At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives.

Nurture an Oasis During a News Dry Spell

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Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.

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I Need to Develop a Strategy. Now What? The Winnie-the-Pooh Way Forward

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Guest Post by Paula Newbaker. Aren’t word clouds great? They highlight what is important within a mishmash of related ideas. What stands out here? Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis.

How AI May Impact PR Pros

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Guest Post by Geoff Livingston. Are you confused or concerned about the coming AI revolution? If so, you’re not the only one. Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

If It’s December, It’s Strategic Planning Time

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Guest Post by Ken Jacobs. If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. And if you’re not, you should be!).

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A Case Study: Orchestrating a Harmonious Message

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Guest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

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Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

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Guest Post by Dawn Buzynski. If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend.

10 Key Marketing Automation Features You Should Know

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Guest Post by Deeana Radley. As we move further into the digital age, the importance of automating our processes becomes more apparent with each passing day.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

15 Metrics You Should Measure in Content Marketing

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Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure.

5 Creative Strategies for Link Building

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Guest Post by Stuart McHenry. When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. Google has gotten much more sophisticated over the years.

Communication at the Speed of Technology

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Guest Post by Gloria Bell. Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. Sorry! Maybe next time!) What it will give you is some questions to ask yourself about communicating at the speed of technology.

Trust Me, I’m a Communicator

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Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Your Strategy Will Not Produce in 2019 Without These Two Steps

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Guest Post by Kathy Vaske. This is not your typical post about planning and strategy because that would be a waste of your time.

Don’t Lose Clients Due to Lack of Content Strategy

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Guest post by Brandon Andersen. Losing a client sucks. Losing a client because of something you could have easily addressed is worse. But when it comes to demonstrating actual business results, many agencies scramble to pull together whatever they can to prove success.

Where Does the PESO Model Belong?

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Guest Post by Gini Dietrich. A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales.

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We Get By With A Little Help From Our Friends

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I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Cyberbullying: My Week on LinkedIn

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About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

Are You Writing Intelligent Content? Should You Be?

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Guest Post by Kathy Vaské. Intelligent content aka structured content is breaking out of its traditional boundaries. No longer is it used solely for product catalogs, technical specifications and the like.

17 Lessons I’ve Learned in the 17 Years Since I Came to America

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Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life.

How Do You Build A Brand? Start by Asking What Drives Human Behavior

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Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.

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It’s As If Those Parkland Kids Learned from a Pro

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Guest Post by Paula Kiger. You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page.

Permission to Be Human

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Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1.

PR Ethics … “You CAN Handle the Truth”

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Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.

Fostering Community and Hope One Story at a Time

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Guest Post by Christy Silverthone. It wasn’t long ago that I was on one of Shonali’s Pioneer Calls , seeking advice for a campaign I was working on called, “ Safe Families for Children, ” a volunteer-based respite resource for families going through a crisis as well as an alternative to foster care.

Command Attention by Telling Your Company’s Story

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Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR. I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people.

25 Free Digital Marketing Tools for Nonprofits

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Guest Post by Laura Petrolino. The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity.

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On IWD, Advice for Women in PR, From (Mostly) Women in PR

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Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today.

How a Trip to Antigua Dropped Into My Lap Thanks to Intentionality

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Would you believe I literally dreamed up a trip to Antigua? Had this not happened to me, I would have called myself crazy, or “woo woo,” or maybe something even more colorful. But it did.

Life and Career Lessons from Two Very Different Wonder Women

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Wonder Woman showed up in my life in no uncertain way twice this past week. And she made me wonder (sic): How much effort do we really put into becoming who we say we want to be? The first time WW showed up was at the Takoma Park, Md.,

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How a #toeselfie Can Build Your Network

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So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ). OMG, it was awesome.

#SocialPR Spotlight: Brandon Andersen

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Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!) but because today’s #SocialPR Spotlight shines bright on one of the absolute smartest and nicest people ever: Brandon Andersen, Chief Strategist at Ceralytics.

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