Waxing UnLyrical

Cyberbullying: My Week on LinkedIn

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About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

We Get By With A Little Help From Our Friends

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I sometimes feel like the entire WORLD is a disaster zone. There is so much pain and suffering and heartache pretty much everywhere I turn. TBH, it’s overwhelming.

17 Lessons I’ve Learned in the 17 Years Since I Came to America

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Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life.

Permission to Be Human

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Which moments in time are forever etched in your mind? Can you recall exactly where you were, what you were wearing, how you felt, how it changed your life in perhaps some infinitesimal but incredibly impactful way? Here are some of mine: 1.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How a Trip to Antigua Dropped Into My Lap Thanks to Intentionality

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Would you believe I literally dreamed up a trip to Antigua? Had this not happened to me, I would have called myself crazy, or “woo woo,” or maybe something even more colorful. But it did.

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

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In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy.

#measurePR Recap (April 2017): Measuring Financial Communications

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Guest Post by Jen Zingsheim Phillips. The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros.

No More Silver Bullet. Now what?

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A few days ago, I co-presented a webinar (thank you CommPRO.biz !) on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. KickAssContent marketing. The three of us designed this webinar like so: Brandon: why content audits are so critical.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

#SocialPR Spotlight: Brandon Andersen

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Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!) but because today’s #SocialPR Spotlight shines bright on one of the absolute smartest and nicest people ever: Brandon Andersen, Chief Strategist at Ceralytics.

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My Two-Step Secret to Making LinkedIn Your Beeyatch

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Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right.

#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

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Guest Post by Jen Zingsheim Phillips. The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management.

#SocialPR Spotlight: Duncan Alney

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I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! You see, Duncan Alney – who’s profiled below – and I have known each other since high school. Yes, that’s how long we go back!

To Cision, With Love

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Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

A World Gone Social

Learn how companies must adapt to survive.

How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit

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There must be something in the wind, because after months of not traveling I’m suddenly all over the map. Last week it was Amarillo, now I’m in NYC … told you, literally all over the map!

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#SocialPR Spotlight: Mercy Chikowore

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This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve known Mercy so long now, I don’t even remember how we met.

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#SocialPR Spotlight: Laura Kaslow

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Happy Halloween! There are no tricks here, only treats as we get to know Laura Kaslow in this week’s Social PR Spotlight.

A Little Bit of Conversation. A Lot More Insights.

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Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We sift through reports like we’re mining for gold. We’re hoping for the Eureka!

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

#SocialPR Spotlight: Dinean Robinson

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This week, I’m psyched to introduce to you a very special Social PR Virtuoso: Dinean Robinson. A Jersey girl who’s been in PR for 12 years, Dinean and I “met” years ago… and then reconnected when I launched SPRV.

Things That Go Tweet in the Night

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This has been a CRAZY week if you work in the digital/social media space. Through the looking glass. First there was the whole Rachel Maddow thing. “ WE HAZ TRUMP’S TAX RETURNS!!!!! … from 2005.” ” Bubble. Burst.

Why I’m Grateful to My Grandma on Father’s Day

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This is a pic of my dad & me when I was just a young ‘un, circa She’s Still Sucking Her Thumb: I’m the eldest in my family, born when my dad was just 23. That boggles my mind. Most people aren’t even “adulting” at 23, but my dad was … well, a dad!

Smart Social Selling Lessons From My First Kickboxing Class

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OMG it’s July already. How did it happen?! Do you have fun holiday weekend plans? So, yesterday I went for my first kickboxing class at a <well-known kickboxing franchise> location. I’ve never taken one before, so had no idea what to expect. I had a blast!

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

This Is What My “I F’d Up” Face Looks Like

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This is my “AARGH I F’D UP PLEASE FORGIVE ME” face. Which you would have seen on Facebook on Friday, if you’re a part of my “Social PR Posse” group.

The Power of You

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I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. First, I don’t work in politics, so it’s not my bailiwick.

The True Value of Storytelling: Nail your Brand Narrative

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Guest Post by Matt Press. trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion.

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Improved Social PR via the Employee Advocacy Route

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Guest Post by Jessica Davis. When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

#SocialPR Spotlight: Amanda Roe

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I can’t remember exactly how I met Amanda Roe, but I’ll tell you something; once you’ve had a chat with her, you’ll never forget her. She’s not just super-sharp and discerning, she is also extremely generous with her time and insights.

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How To: Measure Success For a Product Launch

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Guest Post by Elise Perkins. Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes.

#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

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Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month.

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#measurePR Recap (July 2017): How Major Media Measures Content

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In July, #measurePR discussed how major media outlets measure their content initiatives. We welcomed two high profile editors: Jon Gelberg of Inc. Media and Dave Griner of AdWeek. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No!

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

#SocialPR Spotlight: Michelle Kane

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After the unforeseen break WUL took, we’re getting back into gear with a brand new Social PR Spotlight! This week I’m psyched to feature Social PR Virtuoso and entrepreneur Michelle Kane.

Storytelling, PR, and Measurement

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[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Now that we know who POTUS45 is going to be, I think Todd’s guest post is particularly pertinent.]. Guest Post by Todd Murphy. Buzzwords!

Public Relations: Controlling the Uncontrollable

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Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix? The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable.

Big Research Smarts for Small Budgets

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Happy Sunday! As you catch up on your reading, I thought I’d point you to a very interesting read on using Twitter to extract meaningful insights. It’s a post by Andrew Hutchinson on Social Media Today , which has been languishing in my inbox for a while.