Trending Articles

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend more than seven hours daily using the internet , including almost 2.5 hours on social media. Image source.

Meta Launches Two New Art Projects to Highlight the Creative Opportunities of the Metaverse

Social Media Today

Meta’s looking to establish stronger connections with artistic communities as part of its metaverse push

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Should You Pause Your Twitter Ad Campaigns? A Look at the Most Recent Concerns at the App

Social Media Today

With Christmas fast approaching, many are looking to ramp up social ad spend

What Are TikTok Coins and Why Should You Care About Them?

SocMed Sean

Ever wondered what TikTok coins are? Here is a brief overview of how TikTok coins work, what they are worth, how to add them to your account, and how to redeem them. The post What Are TikTok Coins and Why Should You Care About Them? appeared first on SocMedSean - Social Media Sean.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

New Social Media App Uncovers What Gen Z Users Want

The Realtime Report

New Social Media App Uncovers. What Gen Z Users Want. Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release.

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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

Facebook has a whopping 2.9 billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms.

Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Social Media Today

Elon’s plan for Twitter is slowly taking shape

5 Legit Ways to Grow Your TikTok Following

SocMed Sean

Ever wonder whether you can legitimately grow your following on TikTok? Believe it or not, there are certain ways to grow your TikTok account if you follow along with the steps needed to do so. Here are some tips that we think will help you be successful on growing your TikTok following.

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Financial Loopholes Young Professionals Should Know

The Realtime Report

Financial Loopholes Young. Professionals Should Know. It pays to be financially savvy. As a young professional, you have to make many financial decisions – some of which can seriously impact your future.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Short-Form Video Alters Marketing Evaluations

Jon Loomer

You may know that I have fully embraced short-form video during the past couple of months. This was not an easy transition. I had to overcome so much of what I thought I knew about marketing and advertising to do it.

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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through.

4 pillars of your audience data framework for a World Cup strategy

Audiense

As one of the biggest sporting events in the world, the 2022 FIFA World Cup is slated to draw in billions of viewers worldwide.

These Efficiency Tips Can Help Your Small Business Stretch Its Social Advertising Budget 

The Realtime Report

These Efficiency Tips Can Help Your Small Business Stretch Its Social Advertising Budget . Haley Thatcher, Director of Paid Social Strategy at Logical Position.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Should You Go Broad with Facebook Ads Targeting?

Jon Loomer

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. You should go broad instead.

Kanye Subreddit Flooded With Holocaust Education Posts

Forbes Social Media

A surge in posts backing the rapper’s rival Taylor Swift also inundated the forum. Business /business Business /business Innovation /innovation Social Media /social-media Breaking breaking-news Education

LinkedIn Announces Expanded Roll-Out of New ‘Focused Inbox’ Format for InMail

Social Media Today

LinkedIn’s ‘Focused Inbox’ essentially adds a new spam filter to your LI messages

How To Create a Strong Social Media Advocacy Program

Hootsuite

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

6 Must-Do Strategies for Increasing. Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing.

39 Instagram story ideas to boost engagement for your brand

Sprout Social

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience.

Elon Musk Says Apple Has Threatened To ‘Withhold’ Twitter From The App Store

Forbes Social Media

Twitter owner and CEO Elon Musk said today on Twitter that Apple has threatened to “withhold” Twitter from its App Store, suggesting that Apple is less than happy with the state of content moderation on the social news platform.

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YouTube Shares the Top Creators, Clips and Ads of 2022

Social Media Today

YouTube’s top trends overview provides an interesting perspective on the year that was

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

LinkedIn Marketing Strategy: 17 Tips for 2023

Hootsuite

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms.

6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

6 Must-Do Strategies for Increasing. Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing.

Two Ways to Monitor Facebook Ads CPM

Jon Loomer

CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. A dropping CPM can make a borderline campaign profitable while a rising CPM can turn a profitable campaign into a failure. While CPM is an important factor, it’s not something you should try to control.

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Creator marketing: Why it’s a must and how to differentiate your brand

Sprout Social

There is no denying that content creators have shifted the world of social media and marketing. The creator economy is booming and as more brands seek out partnerships for their social media networks, marketers need to understand how to remain creative and confident when building their strategies.

Pinterest Ends its Creator Rewards Program for Idea Pins

Social Media Today

The program offered monthly incentive payments for Idea Pin creators

Elon Musk Suspends Kanye West On Twitter For ‘Incitement To Violence’ After Swastika Post

Forbes Social Media

Musk, who has vowed to make Twitter a haven for free speech and welcomed West back to the platform weeks ago, said the rapper violated rules against inciting violence multiple times.

How A Spending Management Platform Gives Your Business More Financial Visibility

The Realtime Report

How A Spending Management Platform Gives Your Business More Financial Visibility. When trying to run an effective and efficient business, one of the most important things to consider is your company’s financial visibility.

Customer Experience Management Explained [11 Top Tips]

Hootsuite

Have you ever been so excited to receive an online order, only to open up the delivery to find a broken product? If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one.