Trending Articles

New Report on Teen Social Media Use Underlines the Rise of TikTok, and the Fall of Facebook

Social Media Today

The data underlines TikTok's youth dominance, while also highlighting the growing gap between it and Facebook

Report 167

10 More Facebook and Facebook Marketplace Terms That You Might Not Know

SocMed Sean

Facebook is a fun resource to use to keep up with friends and family, but sometimes there are phrases and terms in the comments, and in particular, in Facebook Marketplace, that might have you scratching your head.

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The Ultimate Sprout Social Review: Here’s What You Need to Know ?

Ignite Social Media

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. So, what’s all the hype about? In this comprehensive review, we’ll break down all of the features of this platform and help you decide if it’s the right fit for you.

Review 129

How To Use Social Media For Virtual Event Marketing

The Social Media Hat

Season 02 Episode 03 of the Virtual Event Strategist Podcast. The post How To Use Social Media For Virtual Event Marketing appeared first on The Social Media Hat.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Or at least, it’s not just about that because it delivers real, measurable results. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty.

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Next-Generation Networks With Fast Changes And Increased Security

The Realtime Report

Next-Generation Networks With Fast. Changes And Increased Security. Computer scientists win NSF grant to develop runtime programmable networks.

Video killed the Instagram star? The rise of TikTok influencers for brands

Audiense

If you work in marketing (and we’re betting you do), it seems there’s always a war between the members of our marketing mix. Content is king, but blogging is so last year. Facebook is dead, except for your relative’s constant check-ins at random locations.

8 New Social Media Platforms You Might Not Know About

Buffer Marketing

If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you.

LinkedIn Will Now Let You Add Clickable Links To Photo and Video Posts

Myrland Marketing

LinkedIn is rolling out clickable links in photos and videos in the newsfeed. This will be available on personal profiles as well as on your business page. This is good exposure for you, so I want you to be ready.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

LinkedIn tests New ‘Discover’ Feed, New Groups Elements in Order to Enhance Engagement

Social Media Today

LinkedIn's testing its own take on algorithm-based content discovery

Feed 141

Advantage+ Creative: Automatically Optimize Facebook Ads

Jon Loomer

Advantage+ Creative was previously Dynamic Experiences and changed its name with the rollout of Meta Advantage in March. But, how these optimizations work evolved considerably since then. Let’s discuss how Advantage+ Creative works now and whether you should turn it on with your Facebook ads.

LinkedIn Profiles Indicate 300 Current TikTok And ByteDance Employees Used To Work For Chinese State Media—And Some Still Do

Forbes Social Media

Three hundred current employees at TikTok and its parent company ByteDance previously worked for Chinese state media publications, according to public employee LinkedIn profiles reviewed by Forbes.

How This Entrepreneur is Growing Her Baby Brand Organically on Instagram

Buffer Marketing

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why We’ve Lost the Ability to Humanize the Customer Experience

Oktopost

A leader in customer advocacy and renowned for his time at Adobe as Global Head of Customer Advocacy, Kevin Lau unpacks the balance between successfully driving revenue and acquiring new customers all while maintaining a happy existing customer base.

B2B 62

Twitter Launches Election Integrity Features Ahead of US Midterms

Social Media Today

Twitter's outlined a range of ways in which it's seeking to protect discussion around the upcoming elections

How to join the Metaverse: The complete guide for your brand

Sprout Social

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand.

Google Calls On Apple To Fix Hated Green Bubbles On iMessage

Forbes Social Media

For many iPhone users, there is a common annoyance when it comes to texting: a friend switches to Android and the message bubbles in the group chat turn green. Innovation /innovation Innovation /innovation Social Media /social-media Editors' Pick editors-pick

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What are KOLs in Marketing? (And How to Work With Them)

Hootsuite

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If If you do fall into that first category, welcome to 2022! Wait ‘till you hear about BeReal.)

Branding Gone Amok™

David Meerman Scott

This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols. Worst Practices Case Studies Fanocracy

TikTok Launches New ‘Order Center’ eCommerce Tracking Hub with Selected Users

Social Media Today

TikTok needs eCommerce to work, which is why it continues to push ahead with new in-stream shopping tools

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How can PR and influencer marketing work together in a crisis?

Sprout Social

Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

5 Key Matchups To Watch For At The 2022 DCI World Championship Finals

Forbes Social Media

Drum Corps International (DCI), for those of you who didn’t get bullied in high school, is a competitive circuit of marching band (yeah I said marching band, drum corps is just band guys) that operates all across the US and Wyoming every summer from June to August.

#487: How To Define Success On Your Terms

Amy Porterfield

Newsflash: Success is not measurable, nor is it an end destination Let’s face it — we live in a culture that is obsessed with success. Now, that’s not necessarily a bad thing, because as business owners, the desire to be successful is what drives us to learn, to take risks, and grow, right?

Most Profitable Niches: 30+ Blog Niche Ideas 2022

Your Escape From 9 to 5

Today I have curated 30+ profitable niches ideas for you. Yes I have done an extensive research to curate this list & I hope you will find it helpful.

Social Commerce May Not be the Trend That Many Had Hoped - Which is Bad News for TikTok

Social Media Today

With Meta scaling back its in-app commerce plans, that could signal a bigger issue for TikTok and its growth plans

News 143

10 best influencer marketing tools you need in 2022

Sprout Social

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time.

Twitter Moves To Head Off Midterm Election Misinformation

Forbes Social Media

Twitter has unveiled its plans for countering misinformation in the run-up to the US midterm elections - and already people are crying foul. Cybersecurity /cybersecurity Innovation /innovation Cybersecurity /cybersecurity Social Media /social-media technology

#488: My Response To The Anti-Live Launch Chat: A Wellness Checklist

Amy Porterfield

I’m living proof that a Live launch can be done without running yourself into the ground I’m sure you’ve heard the recent Live Launches vs. Evergreen debate on social media recently.

9 Creative Ways to Improve Your Brand Awareness

Hootsuite

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? You’re not alone. On the surface, it’s simple. Brand awareness = people being aware of your brand. But how do you measure that?