Social Media Strategery

We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Social Media Strategery

It’s been said necessity is the mother of invention. Well, we’re all going to find out just how true that is really soon. On March 11, 2020, everything changed. From manufacturing to travel to sports, every industry was forced to rethink everything. Over the last two months, companies around the world moved millions of office workers to remote work in a span of just a few weeks. Restaurants moved their entire business to carryout and delivery.

Our Flaws Are Our Strengths

Social Media Strategery

Not my best photo. I get distracted easily. I don’t call my mom nearly often enough. I’m sometimes, ok, oftentimes, arrogant.

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Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

Headlines like this may soon be a thing of the past. September 30, 2019 will be the date that changed NCAA athletics forever. Maybe. Or Not. Who knows at this point? That’s the date California passed the Fair Pay to Play Act.

Yes, Your Brand Should Have a PR Agency Partner

Social Media Strategery

It’s not an easy time to be an agency PR pro. Trust in the media is at its lowest point in decades. Publisher walls between paid and editorial are disappearing. Earned media budgets are being slashed. Brands are dropping agency clients as they bring more work in house. These trends have resulted in canceled pitches, cut and reallocated budgets, and agency layoffs. But the reality is that the role of a brand’s PR agency has never been more important than it is right now.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

This article originally appeared in MediaPost. In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. Eight years later, I read their book, “The Cluetrain Manifesto.” ” Social media was going to change the world, and I wanted to be at the tip of the spear.

Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

This article originally appeared at PRDaily. There’s a common request I’ve been receiving, and it has me simultaneously annoyed, disappointed and scared for the future. The question comes (via email) in one of two forms: We’re interested in doing an editorial story on your client.

PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

This article originally appeared in PR Daily. I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

A brand’s customers represent some of their best resources, yet most brands leave them on the bench.

A Partial Reading List for PR Students

Social Media Strategery

Image courtesy of Flickr user vasta. College students across the country are in the midst of moving back to college for the fall semester. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes.

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31 ‘New Clues’ for PR Practitioners

Social Media Strategery

This post originally appeared on PR Daily. . Fifteen years ago, “ The Cluetrain Manifesto ,” one of the most important business books of the Internet generation, took the world by storm.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

Image used under Creative Commons license. This post originally appeared on the PRSA Pittsburgh blog. Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown.

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago.

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Who Owns Content Marketing?

Social Media Strategery

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing.

Social Media Lessons from a Two-Year Old

Social Media Strategery

What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Omnichannel Marketing is the First Step, Not the End Game

Social Media Strategery

This post originally appeared in MediaPost. True omnichannel marketing is about understanding how the dominoes fall across the entire organization, not just in marketing.

Ten Things You Should Be Saying to Your Boss

Social Media Strategery

One of the questions that my team members and potential employees have asked me a lot over the last few years is "what are you looking for in an ideal employee?"

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How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

Oreo’s “blackout” tweet. Arby’s tweet about Pharrell’s hat , Nintendo’s Wreck-It Ralph Tweet. These are some of the go-to examples of “real-time marketing.”

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Running a PR Department vs. Running a PR Agency

Social Media Strategery

The PR skillsets and attitudes differ whether you’re leading a PR agency or you’re leading a PR department in an integrated agency. Running a PR department within a larger agency is very different from running your own PR agency.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How a New Communications Graduate Can Stand Out

Social Media Strategery

Image courtesy of Flickr user stevendepolo. It’s graduation season and once again, the resume, internship, and informational interview requests are rolling in.

Ten Things Your Boss Should Be Saying to You

Social Media Strategery

In my last post, I talked about the ten things you should be saying to your boss. Now it's time to look at the other side and share ten things that your boss should be saying to you. "What "What do you think?"

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent.

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

This article originally appeared on PRDaily and also on For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Make friends, not ads.™ ™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago.

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

"Even with the sacred printing press, we got erotic novels 150 years before we got scientific journals." " - Clay Shirky at TED Cannes in June 2010. This is one of my favorite quotes from one of my favorite people in the business, Clay Shirky.

Identify the Right People to Manage Your Social Media Initiatives

Social Media Strategery

A version of this post originally appeared on this blog last year. I'm re-posting it with a few minor modifications because I'm giving a presentation based on this content next Tuesday at 10:15am EST at PRSA's Digital Impact Conference.

Are You a Corporate Rebel?

Social Media Strategery

One of my new favorite sites is

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media.

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Set Your New Social Media Manager Up For Success

Social Media Strategery

You wouldn't hire Jonathan Ive and put him in a cubicle with an underpowered Lenovo laptop, would you? You wouldn't sign Peyton Manning to run the triple-option offense, would you? You wouldn't hire Tony Stark but tell him he's not allowed using your tools, would you?

Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer. . Rethinking your relationship with your customers might be what’s needed to avoid becoming the Tower Records of the home category.

Integrated Marketing Is A Mindset, Not A Mandate

Social Media Strategery

This post originally appeared on PRSA’s blog, ComPRhension.

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

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Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50.

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown.

Rest in Peace, Social Media Ninjas

Social Media Strategery

Photo courtesy of Flickr user Seth W.

Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

This post or iginally appeared on Hanley Wood’s HIVE for Housing site. Brands spend millions of dollars on innovation—establishing innovation labs, commissioning studies, and paying high-priced consultants—all to ensure they don’t become the next Kodak, Blockbuster, or Tower Records.

Recovering from a Social Media Mistake

Social Media Strategery

Everyone has posted something they wish they hadn't. Don't worry so much about the past and get back up on the horse. That's what will define you, not one post. On Friday, the NextGen Journal published an article titled " Why Every Social Media Manager Should be Under 25" by Cathryn Sloane.

Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

In the fall I wrote a guest post entitled, “ But I Don’t WANNA Change ” about using change management techniques to encourage the adoption of social media within organizations.

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