Small Business Mavericks

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Three Areas Where a DIY Approach Doesn’t Save a Small Business Any Money

Small Business Mavericks

A small business typically operates on a small budget, so it’s logical to approach expenses by asking, “Can I do this myself and save money?” It’s a smart approach that you can apply to many areas—but there are three key operational parts of your small business that make more dollars and sense to outsource. Accounting. You can’t manage what you don’t measure—and you’re going to be too busy starting up your business to focus on everything you must track to understand the true cost of operations.

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Is Social Media Your Hobby?

Small Business Mavericks

It’s easy to dive into social media and get lost. Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing around. A post on Facebook from So-and-So that leads to an interesting article about an important topic related to your business leads to another interesting article about a similar-but-unrelated topic.

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5 Ways Social Media Can Generate Leads

Small Business Mavericks

Social media has become huge lead generation tool for many businesses and online entrepreneurs, but there is more than one way to generate leads through social channels. There may be as many ways as there are marketers. The following five methods of generating leads through social media channels are popular and growing more so every day. Driving Traffic to Websites – Let’s get the obvious one out of the way right off the bat.

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4 Ways to Generate More Leads Through Social Media

Small Business Mavericks

Social media has come into its own as a lead generation system. Of course, like a lot of other things, it matters how you do it. If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything. That said, here are 4 uncanny ways to generate more leads using social media channels: Write an E-book – This might seem out of place on a list like this, but you can actually use an e-book to generate leads throug

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Why You Should Add Sponosord Social to Your Content Mix

Small Business Mavericks

Updated February 6, 2017. Izea recently published a report titled “2015 State of Sponsored Social” in which there are some interesting findings. One of the most remarkable things reported is how quickly sponsored social content has gone from an obscure experimental form of content marketing to one of the top and most influential ways to reach your target audience.

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5 Reasons to Invest in Social Media Promotion

Small Business Mavericks

Online marketing is about more than relying on search engines to drive traffic to your website. You should plan on having a strong social media promotional campaign. Here are five good reasons to invest in social media promotion : Search engine optimization (SEO) – Social media promotion itself is SEO. It builds back links to your important landing pages and can even achieve respectable search engine rankings for your social media profiles.

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Your Social Media Lead Generation System

Small Business Mavericks

In my last post, I talked about the most important thing in your online lead generation efforts. But today I want to talk about using social media for lead generation. How do you determine your return on investment (ROI), or should you bother? I’ll say right off the bat, it’s difficult. You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target.

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