Sherrilynne Starkie

Why Justin Trudeau’s Trevor Noah tweet is brilliant

Sherrilynne Starkie

When the government announces new funding for a children’s charity there is usually a news release, a press conference and a photo opportunity of some description. The media will break the story. The political opposition will provide a critical soundbite. Spin doctors will provide colour and context.

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The easy way to produce eBooks

Sherrilynne Starkie

eBooks are proven to be great drivers of content marketing success. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets. The key to digital content success is in providing the target audience with real value.

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Top Five: Google is shuttering G+

Sherrilynne Starkie

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals.

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Top Five: New social media ‘stories’ features

Sherrilynne Starkie

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Instagram infographic: Using Stories for business

Sherrilynne Starkie

Here’s a great Instagram infographic! Since 2016, Instagram Stories have been a defining feature of the platform in engaging its 300 million daily users. With this feature users capture, modify and post related images and video content in a slideshow format.

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The Gen Z Frequency reader competition winner

Sherrilynne Starkie

Congratulations to Brad Yetts, our reader competition winner. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Gregg L Witt and Derek E Baird co-authored this insightful book. It’s a comprehensive guide to reaching this highly-desirable demographic. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies.

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Podcast Playlist: A mix of motivation, news and entertainment

Sherrilynne Starkie

According to Edison Research, Canadian podcast audiences tend to spend more than six hours weekly listening to their favourite shows. Podcasts great way to keep on top of social media and industry trends and news. A lot of podcasts are motivational and educational, others are just very entertaining.

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Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Facebook launches Messenger 4.

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Why your social media isn’t working

Sherrilynne Starkie

It’s been said that life is a series of natural and spontaneous changes and, if we want to avoid sadness, we can’t resist them. The adage holds true in the world of social and digital media where the pace of change is constant.

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Want to gain a massive following on Instagram?

Sherrilynne Starkie

Did you know that one daily post to Instagram is the key to growing a massive following? Your follower growth rate can almost double by posting seven times a week. Consistency is crucial. The best results come from regular posting. Instagram is more than just a photo sharing network.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What every consultant should know about social media analytics

Sherrilynne Starkie

The kind of people who are attracted to a career in PR tend to be ‘right-brained’, that is intuitive, creative and subjective. That’s why they are great at relationships, writing and coming up with inventive campaign ideas.

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Infographic: The Growing Power of Instagram

Sherrilynne Starkie

What is this decade’s fastest growing social media platform? Instagram! If you’ve not added it to your marketing and communications mix, what are you waiting for? Already 71 per cent of marketers are increasing their investment in this channel.

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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

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Top 7 leads to draw audiences in

Sherrilynne Starkie

Sometimes getting the first, or lead, paragraph right is the hardest thing about writing a story. Whether it’s a blog post, a short video or podcast or even an opinion column, get it right, and the rest of the content will flow.

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Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

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Top Five: What do Facebook’s growth numbers mean?

Sherrilynne Starkie

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Now publish directly to LinkedIn with Vimeo.

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A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

Unless you’ve been hiding under a rock for a month, you’re aware that cannabis is now legal in Canada. Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment.

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Facebook scandal: The dawn of a new era in social media marketing?

Sherrilynne Starkie

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data.

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Top Five: It’s beginning to look a lot like…

Sherrilynne Starkie

Top Five Must-Know Social Media News Stories & it’s beginning to look a lot like Christmas with lots of fun and useful new tools and features! Google, Facebook, Skype and Instagram all feature! Google Hangouts Classic phasing out in 2019.

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1310News Power Lunch: Discussion can get a bit heated!

Sherrilynne Starkie

At my recent visit to the 1310 NEWS studio for the Power Lunch with Mark Sutcliffe I got to meet author Fred Litwan. We discussed cannabis and how it will (or won’t) change the fabric of our country. We talked about Donald J. Trump’s 60 Minutes interview.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages.

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Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. In it, Naisbitt identifies the global trends that will form the future political and economic world.

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The Gen Z Frequency: win your copy

Sherrilynne Starkie

It’s reader competition time! Now is your chance to win a copy of a The Gen Z Frequency: How brands Tune In and Build Credibility. It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options.

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CPRS new vision: ethics in public relations

Sherrilynne Starkie

“As a profession public relations gets the respect it deserves,” said NO ONE EVER among the men and women who actually earn their living this way. In fact, the term PR is often seen as synomous with cover up or fluffy or even insubstantial!

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Happy Halloween 2018

Sherrilynne Starkie

Happy Halloween everyone! I made this e-card quickly with Snappa, an easy-to-use graphic design tool. Take your communications to a new level with unique visual content. Use this link for your free trial. The post Happy Halloween 2018 appeared first on Sherrilynne Starkie.

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Measuring what matters in communications

Sherrilynne Starkie

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. It was held at the head office of CIRA in Ottawa.

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Special Tricks. Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 1: Be specific when setting goals.

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GDPR: Does it impact your Canadian business?

Sherrilynne Starkie

Today, the General Data Protection Regulation (GDPR) comes into full effect. It could impact Canadian businesses.

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Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. Then it was our practice to calculate how much a client would have had to pay for an ad the same size as an editorial piece.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Here’s a look at what they bring to a job.

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Rules for good media relations

Sherrilynne Starkie

Many companies fail to include media relations as part of their content marketing strategies.

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Top five: holiday retail trends to the fore

Sherrilynne Starkie

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Google My Business rolls out new feature.

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IABC 18: Embracing uncertainty with Anab Jain

Sherrilynne Starkie

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