Sherrilynne Starkie

Infographic: The Growing Power of Instagram

Sherrilynne Starkie

What is this decade’s fastest growing social media platform? Instagram! If you’ve not added it to your marketing and communications mix, what are you waiting for? Already 71 per cent of marketers are increasing their investment in this channel.

Why your social media isn’t working

Sherrilynne Starkie

It’s been said that life is a series of natural and spontaneous changes and, if we want to avoid sadness, we can’t resist them. The adage holds true in the world of social and digital media where the pace of change is constant.

Trending Sources

Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. In it, Naisbitt identifies the global trends that will form the future political and economic world.

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Top Five: Ottawa Senators’ PR offensive

Sherrilynne Starkie

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

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Top five: Women rule content marketing!

Sherrilynne Starkie

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing.

Industry certification a must for social media career success

Sherrilynne Starkie

I’ve hired hundreds, maybe thousands, of entry-level staff during my 25 year agency career. But still today, I find it difficult to assess what someone actually knows about social media.

Measuring what matters in communications

Sherrilynne Starkie

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. It was held at the head office of CIRA in Ottawa.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why real social media experts are also great writers

Sherrilynne Starkie

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format.

CPRS new vision: ethics in public relations

Sherrilynne Starkie

“As a profession public relations gets the respect it deserves,” said NO ONE EVER among the men and women who actually earn their living this way. In fact, the term PR is often seen as synomous with cover up or fluffy or even insubstantial!

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Facebook scandal: The dawn of a new era in social media marketing?

Sherrilynne Starkie

Issues about trust, transparency and ethics in social media are being discussed around many dinner tables this week. Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data.

Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others?

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Rules for good media relations

Sherrilynne Starkie

Many companies fail to include media relations as part of their content marketing strategies.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment.

GDPR: Does it impact your Canadian business?

Sherrilynne Starkie

Today, the General Data Protection Regulation (GDPR) comes into full effect. It could impact Canadian businesses.

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages.

Facebook’s fake news battle in Canada

Sherrilynne Starkie

Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. . The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Special Tricks. Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 1: Be specific when setting goals.

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options.

IABC 18: Embracing uncertainty with Anab Jain

Sherrilynne Starkie

Top Five: Social Networks Take Action on Politics

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Social Networks Take Action on Politics. Listly by Sherrilynne Starkie.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Top Five: Finally some good news

Sherrilynne Starkie

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Twitter? Not so much.

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Cision’s new social media influencer tool

Sherrilynne Starkie

Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. .

Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Changes to social networks come fast and furious. Listly by Sherrilynne Starkie. When it comes to social media, the changes keep coming fast and furious. This week we see innovations for brands, advertisers and agencies.

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Here’s a look at what they bring to a job.

Influencer relations: how to build trust

Sherrilynne Starkie

Yes, PR has changed drastically since social and digital media disrupted the publishing industry. One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do.

Facebook offers translation for Canadian Indigenous language

Sherrilynne Starkie

In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.

Fake news: Can you tell the difference?

Sherrilynne Starkie

The majority of public relations professionals predict that in just five years the average person will not be able to distinguish between news stories and advertising copy, and what’s more, most people won’t even care.

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How to make gorgeous ebooks

Sherrilynne Starkie

Recently, I’ve published two ebooks. One goes into a lot of detail about the skills required to be at the top of your game in PR, marketing and communications. The second one looks at the kind of work and activities that a marcoms professional takes on in today’s world. (I’m

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Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Google Analytics introduces new 'Audiences' report. Listly by Sherrilynne Starkie. Here are top social media news stories for this week. Must-know info for marketing communications pros. Follow List. Embed List.

Top five: The ethics of kids and tech

Sherrilynne Starkie

My Top Five weekly round up of must-know social media news! It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Enjoy! How Facebook handles breaking news and its life cycle.

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Top five: Google Chrome to detect fake news with new AI extension

Sherrilynne Starkie

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Top Five: Marketing Trends and Stats for 2018. Listly by Sherrilynne Starkie.

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Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Other page categories saw engagement cuts of up to 70 per cent.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Fake news is nothing new (think of the National Enquirer founded in 1926), but with last year’s Brexit and US election votes, it’s certainly become more sinister. A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition.

JD Wetherspoon quits social media: a bad workman blames his tools

Sherrilynne Starkie

British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”.

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