PWB Marketing Blog

Zuckerberg: A Marketers Take

PWB Marketing Blog

It seemed the nation was glued to coverage of Mark Zuckerberg’s trip to Capitol Hill this week to testify on Facebook’s alleged privacy violations.

It’s Only Principle if it Costs You Money: Yeti Coolers

PWB Marketing Blog

Somewhere during my career I picked up the line, “It’s only principle if it costs you money” As a brand strategist, I have to give Yeti Coolers props for standing up to the NRA.

Cost 130

Don’t Be So Negative – Leveraging White Space

PWB Marketing Blog

While I was attending the Digital Summit Detroit last week, the topic of white space came up in a few presentations. Meanwhile in some projects at the agency we had some discussions with clients who wanted to fill every available square inch.

URL 181

Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images!

Keyword Density: When Is It Enough?

PWB Marketing Blog

Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” ” I told them what I tell all of my clients, that there is no magic number.

URL 179

LinkedIn Changes for Your Company Page

PWB Marketing Blog

I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages.

Is This The End for Google+?

PWB Marketing Blog

I hate to say it, but I have a hard time using Google+. In fact I generally don’t promote Google+ much, and find very little value in it. I do have clients who have been forced into accounts since they created YouTube channels or were transitioned to Google+ after they had Google Places pages.

Google 130

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

2015 Predictions: Increated “Because we can!” Website Hacking

PWB Marketing Blog

As promised in last week’s post, at PWB we have a couple of our own predictions. Keith Kopinski our Senior Art Director , predicts that, “As we roll into 2015 we will see an increase in website hacks.

Failed Signage? Got SEO?

PWB Marketing Blog

Have you ever heard the Bill Engvall comedy routine “ Here’s your sign “? What do you think of this sign for SEO services? I discovered it during my morning commute recently.

SEO 179

Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

A week ago when I logged in to a clients YouTube channel to upload some video, I noticed a prompt that made me grown. I was notified that the channel layout was about to change. Again.

Brands 182

Digital Advertising Assistance Needed?

PWB Marketing Blog

Does someone need support for sagging kankles? This example of digital advertising is a good reminder that before running ads, there are several key things to consider: How many characters are available in the title line? How many characters are available in the ad copy?

Don’t “Blow” It – Plan Ahead on Marketing Campaigns

PWB Marketing Blog

Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance.

A World Gone Social

Learn how companies must adapt to survive.

2015 Social Media Predictions

PWB Marketing Blog

There is always interesting discussion at the end of one year looking into the next – What are the social media predictions, trends and hot topics to look forward to. This year I thought to analyze several of the expert predictions for what is to come from a recent Business 2 Community post.

Facebook Scheduled Posts

PWB Marketing Blog

Today as I was looking to load several “scheduled posts” to share on Facebook I ran across a snag – WHERE did the little clock icon go? For those of you that have scheduled posts in the past, there used to be a little clock icon at the bottom left of the post field.

New Facebook Admin Changes

PWB Marketing Blog

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”

Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used. Do you know the recent B2B social media facts from fiction?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Beware of the Vultures: Is Your Site Mobile-Friendly?

PWB Marketing Blog

Being a marketer can sometimes be frustrating. As an example, frustrations increase dramatically with every reported Google algorithm change – Like the change happening April 21. Certainly these algorithm changes can improve search, but they also release the search vultures.

Sites 130

Social Media Posting Frequency

PWB Marketing Blog

Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” ” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency.

Social Media Posting Frequency

PWB Marketing Blog

Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” ” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency.

Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images!

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Internet Trolls

PWB Marketing Blog

Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs. I have begun to realize though that negative comments are becoming all too common.

PWB Has Moved

PWB Marketing Blog

Please note that has of February 23, 2014, PWB Marketing has a new address. It’s nothing grand really, we just moved across the street. Imagine if you will, that if you had been watching us prepare for the move, you might have noticed us playing Frogger on State Street.

Digg 130

Like Looking at Montana through a Keyhole

PWB Marketing Blog

Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers.

iPhone 141

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

2015 Social Media Predictions

PWB Marketing Blog

There is always interesting discussion at the end of one year looking into the next – What are the social media predictions, trends and hot topics to look forward to. This year I thought to analyze several of the expert predictions for what is to come from a recent Business 2 Community post.

Trending and Analytics: Watch for Patterns

PWB Marketing Blog

This past week I have been busy prepping monthly analytic reports for clients. As I was working on the first one though, I was amazed to see a sharp drop in website traffic the week of April 13 and again on April 20.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking.

Content Calendar for Content Marketing

PWB Marketing Blog

I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

New Facebook Admin Changes

PWB Marketing Blog

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”

New Facebook Admin Changes

PWB Marketing Blog

Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”

Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used. Do you know the recent B2B social media facts from fiction?

Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used. Do you know the recent B2B social media facts from fiction?