Trending Articles

Top Five: The night that YouTube went dark

Sherrilynne Starkie

This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights.

Facebook Announces New Measures to Crackdown on Stolen Content and False Information

Social Media Today

Facebook has announced two new measures to crack down on questionable content as it continues to skirt the lines of editorial censorship

Top Five: Google is shuttering G+

Sherrilynne Starkie

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals.

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New Research Shows Social Media Users are Becoming More Aware of Misinformation Online

Social Media Today

A new study shows that social media users are becoming more aware of misinformation and bots, which could help lessen their impact

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Gimme a break! – #Compassion in the workplace

Janet Fouts

Photo by Mimi Thian on Unsplash. Workplaces stress is quite literally a killer of productivity as well as health. Bringing compassion into the mix can lift spirits and bring a sense of oneness that may not have existed before.

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month.

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How 5 Fashion Brands Use Social Media

Meltwater

In this day and age, it’s hard to remember a time when the fashion world didn't use social media. From live broadcasts of the runway shows at New York Fashion Week on… Read More >>>. Social Media

How Instagram Influencers Use the Paid Partnership Feature

agora pulse

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Even teens with a modest following are making money promoting products and services via social media.

11 Criteria for Comparing Influencer Marketing Proposals

Ignite Social Media

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. This can be a very smart move. Of course, doing your due diligence, you got more than one proposal.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

7 Tips for Going Live on Facebook, Instagram or Twitter

Social Media Today

Sharing live video content can be a great way to boost engagement on your social channels - but it can also be intimidating. Here are some tips to help

12 Apps For Creating Gorgeous Instagram Stories

Later

New apps for Instagram Stories are popping up every day, which means stories are getting more and more creative, interactive, and engaging! .

Majority of Drivers Admit to Texting While Driving

The Realtime Report

Majority of Drivers Admit to Texting While Driving. DriversEd.com , the leading online driving school, released its 2018 Distracted Driving in America Report.

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3 Reasons You Should Test Facebook’s Instant Experience Ads

Ignite Social Media

Have you tested Facebook’s most innovative ad format, Instant Experience ads? If they don’t sound familiar, you may know them better as Canvas ads. Facebook renamed the format a few of months back to give a little more detail around what the ad actually does.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media training never. But his message holds true anyway. Most organizations use social media channels in some way as part of their daily business.

Pinterest Adds New Shopping Options to Boost eCommerce Potential

Social Media Today

Pinterest is adding even more new options to make it easier to discover and buy products on the platform

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4 tactics to use social data for your PR

Audiense

Social is part of all our lives and is key to the success of businesses. The data extracted from social networks and the insights derived from them should be vital in the decision-making processes of companies, resulting in a more customer-centric approach.

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The complete guide to social media and the beauty industry

Sprout Social

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

IGTV for Business: 10 Brands Killing it With IGTV Videos

Later

Using IGTV for business is still new territory for most brands. It’s only been a few months since IGTV launched, and many brands are wondering how to use IGTV for business, or if they should even use the channel at all.

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The Rise of Influencer Fraud

Meltwater

Weeding out Fake InfluencersTrack Community GrowthFollowers is a metric that brands flock to when choosing influencers. The more followers, the more they pay. Fake influencers, therefore, purchase followers. By tracking… Read More >>>. Influencer Marketing

How to Use Hashtags for Efficient Marketing

Social Media Today

The article is about hashtags and their impact on business. It shows kinds of hashtags, their profit for every brand, and ways how to use them correctly

Chatbot use cases that will improve your customers’ user experience

Audiense

“Chatbots are the new category of digital touchpoints that has grown most rapidly in 2018”, reports Scott Brinker in his study 5 Disruptions to Marketing (Update 2018).

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Buffer Social

Instagram is rumored to be building a standalone shopping app, IG Shopping. But what would a separate shopping app mean for the future of ecommerce on the platform? Social media marketer, Thea Neal, investigates.

Instagram Image Size & Dimensions for 2018 (+ Free Infographic!)

Later

Optimizing your Instagram image size and dimensions used to be very simple. Since Instagram only allowed one orientation for photos and videos, all you had to do was pop your content into Instagram, add a couple hashtags, and click publish.

Brand Bravery: Thoughts on PR Leadership from #PRSAICON

Meltwater

From the conference’s opening remarks on the importance of ethics, diversity, and inclusion, PRSA ICON 2018 focused on one overarching theme: PR leadership. As Del Galloway, APR, Fellow PRSA, and… Read More >>>.

Facebook Opens Up Audience Network SDK to All Developers and Publishers

Social Media Today

Facebook is opening up its Audience Network beta access to all publishers, enabling users to get a first look at new features

Why is Unmetric “like wallpaper”?

Unmetric

It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” ” Truth be told, we weren’t even sure if it was a compliment.

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns.

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[Product Update] It just gets better and better…

Audiense

Our product team keeps on giving keep on killing it. With continuous weeks of hard work and feedback from you, we are pleased to let you know about a few and developments that we’ve had in the last few weeks! Audiense News

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. Lucky for her, that is exactly what all of us in the marketing department depend on her for.

5 Types of Social Media Content that Convert

Social Media Today

In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert

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How To Gain A Marketing Team Without Hiring A Marketing Team

The Social Media Hat

A marketing team will provide you with the help and insight that you need in order for your business to succeed in today’s marketing environment. Here's your most cost-effective solution

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