Mindjumpers

Make it Happen

Mindjumpers

Challenge: Maybelline New York came to us wanting to narrow the gap between New York and the Nordics. New York was (and always will be) a key part of their brand DNA, so we had to make it relatable to a young Nordic audience. Solution: They had just changed their brand line to Make it Happen.

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#OtterBoxCityMeets

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Challenge: OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation. They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way.

Lurpak® Content Toolkit

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Challenge: Lurpak® content is much more than food porn. Everything they do as a brand empowers people be adventurous and actually cook.

Food, Glorious Food

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Most people eat with their eyes first and foremost. That’s certainly the case when they’re scrolling through their feeds, drooling over their phones as they tag their friends in that dish they “have to try next weekend!”.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Influencer Collaborations

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We live in an age of self(ie)-made celebrities. They make life look so darn good, you can’t help but want what they have. Sounds like a marketing dream, right? As a brand, there’s a number of ways you can work with influencers; each with their own set of pay-offs and limitations.

Mindjumpers: London Calling…

Mindjumpers

At Mindjumpers we have had the pleasure to work with global brands ever since our beginning in 2008. We have evolved from being a ‘two man project’ to become a leading social media management company with more than 30 passionate social geeks working out of Copenhagen.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes.

Listen Don’t Ask

Mindjumpers

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.

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The Importance of Localized Branded Content on Social Media

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The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand?

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Search & Social – Understanding the Interdependence

Mindjumpers

This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to handle a shitstorm – before, during and after

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With brands increasing their presence on social media regular crisis are to be expected.

Weibo – a Chinese Social Media platform

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“You don’t have Facebook in China?”. “No. And also no Youtube, twitter, Instagram…”. “….”. I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this.

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social.

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Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

15 Amazing Instagram Facts

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Instagram has been part of our lives for four years and most of us use it either privately or for business purposes. We fell across some pretty interesting facts on Expanded Ramblings and Inside Facebook about how instagram users behave and which content performs well.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

Mindjumpers

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon.

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Key Factors For a Successful Client-Agency Relationship

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Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Real time is king.

Clickbait: Information overload! How can brands cut-through all the noise?

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You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Calvin Klein Has Created Dialogue With Customers

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This post is written by Stine Haarløv, who has applied for an internship at Mindjumpers. Stine studies Film and Media science at Copenhagen University. In 1981, Brooke Shields starrred a Calvin Klein commercial: “You wanna know what comes between me and my Calvins ? Nothing.”

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Internet Consumption Per 60 Seconds

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Every day, every hour and every minute, overwhelming amounts of data is being generated as consumers hit the internet to connect with each other, search for information, watch clips, be creative, download entertainment, shop and do much more.

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13 Amazing Facebook Stats [infographic]

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Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook?

Case Study: The Local Stories Project

Mindjumpers

Last week we discussed the importance of Local Social Management. Today we are going to dig deeper into the topic, by taking a look at a successful case from the National Public Radio in Boston that elaborates on what kind of local stories drive the highest engagement. The Case .

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Trends in 2015: Ready for the next big thing?

Mindjumpers

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many.

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Snapchat as a platform for branded content?

Mindjumpers

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed.

Brands Rocking Instagram

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Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium?

Larger Pictures in Facebook Page Link Posts

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So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop.

Social Videos – Why, Where And How?

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Visual content has always been important in social media, but 2013 has set whole new standards. Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest have experienced an amazing growth.

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The Context of Images and Text

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“People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read!

When Social Media Meets Big Data

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Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

Content Creation – From Quantity to Quality

Mindjumpers

Nowadays, almost everyone agrees that on most Social Media networks content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience.

The Importance of Local Activation on Social Media: India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management.

Twitter Aim to Regain Momentum with New Video & Group Message Features

Mindjumpers

Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram.

The Facebook Edgerank Changed Once Again

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So keeping up with the ever-changing algorithm on Facebook can be quite challenging. Many have believed in the ‘ Edgerank Formula ’ which ranks stories on affinity, weight and time. Now Facebook have launched some changes, which means that the Edgerank Formula, as we know it, has changed.

Is Snapchat for brands?

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Most of us have heard of Snapchat. The app which lets you send pictures to your friends – pictures, which will disappear 10 seconds after being opened.

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Facebook Reactions – Three Months On

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Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share.

Pheed – Express Yourself on Social Media

Mindjumpers

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013.

Instagram’s New Algorithm – What You Need to Know

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Nearly 6 years after its initial release and 400 million users later, Instagram is fast-approaching the ad-supported dominance of Facebook. Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook.