Mindjumpers

Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

Few cookies have reached the same level of iconicity as Kraft Foods’ Oreo.

Make it Happen

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Challenge: Maybelline New York came to us wanting to narrow the gap between New York and the Nordics. New York was (and always will be) a key part of their brand DNA, so we had to make it relatable to a young Nordic audience. Solution: They had just changed their brand line to Make it Happen.

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#OtterBoxCityMeets

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Challenge: OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation. They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way.

Lurpak® Content Toolkit

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Challenge: Lurpak® content is much more than food porn. Everything they do as a brand empowers people be adventurous and actually cook.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Food, Glorious Food

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Most people eat with their eyes first and foremost. That’s certainly the case when they’re scrolling through their feeds, drooling over their phones as they tag their friends in that dish they “have to try next weekend!”.

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Influencer Collaborations

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We live in an age of self(ie)-made celebrities. They make life look so darn good, you can’t help but want what they have. Sounds like a marketing dream, right? As a brand, there’s a number of ways you can work with influencers; each with their own set of pay-offs and limitations.

Branded Content: 6 Things To Remember before Publishing

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We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes.

Search & Social – Understanding the Interdependence

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This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management.

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How to handle a shitstorm – before, during and after

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With brands increasing their presence on social media regular crisis are to be expected.

Marketing Predictions for 2015

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The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Where’s Social Media Going in 2014?

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2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Real time is king.

Key Factors For a Successful Client-Agency Relationship

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Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Trends in 2015: Ready for the next big thing?

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When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many.

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Brands Rocking Instagram

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Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can brands benefit from this visual and colorful social medium?

Snapchat as a platform for branded content?

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With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Clickbait: Information overload! How can brands cut-through all the noise?

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You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*.

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Larger Pictures in Facebook Page Link Posts

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So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop.

Social Videos – Why, Where And How?

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Visual content has always been important in social media, but 2013 has set whole new standards. Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest have experienced an amazing growth.

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When Social Media Meets Big Data

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Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Listen Don’t Ask

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Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.

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Twitter Aim to Regain Momentum with New Video & Group Message Features

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Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram.

Is Snapchat for brands?

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Most of us have heard of Snapchat. The app which lets you send pictures to your friends – pictures, which will disappear 10 seconds after being opened.

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Pheed – Express Yourself on Social Media

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I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Importance of Local Activation on Social Media: India

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Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management.

Facebook Reactions – Three Months On

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Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share.

Instagram’s New Algorithm – What You Need to Know

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Nearly 6 years after its initial release and 400 million users later, Instagram is fast-approaching the ad-supported dominance of Facebook. Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook.

5 Tips To Assist Your Content Production Work Flow

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More than ever before brands must continuously find creative and innovative ways to connect with their target group. Creating relevant and valuable content acts as a doorway that will initiate conversation and keep your target group interested.

Three Tips For Branding on Pinterest

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Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates.

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How Brands Use Vine

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The video app Vine is moving into a golden age. The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. It makes it shareable and accessible.

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How To Create Relevant Content

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In today’s media landscape, brands constantly strive to engage its users, customers and stakeholders. However, it is easy to get lost by making it a quest for Likes or by focusing too much on your own products in the communication and thereby loose engagement.

Live Streaming and the Demand for Now

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Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently?

Get Ready for the Bots – on Facebook Messenger

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Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it.

How to Convert Facebook Fans into ‘Superfans’

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‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success.

Actionable Listening Promotes Real-Time Engagement

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Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience.

How to secure your Facebook Page from being hacked

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The hackers are upon us. Over the past few weeks hundreds of Dropbox passwords seem to have been leaked, and almost 100.000 Snapchat photos were hacked and published online.

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How to Adjust to Facebook’s Changes in the EdgeRank Algorithm

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During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

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Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

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What Does 2013 Hold for Social Media?

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We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year.