Mindjumpers

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Live Streaming and the Demand for Now

Mindjumpers

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone.

Compete 100
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Always-on Strategy

Mindjumpers

Why do you need an always-on strategy? (And what does ‘always-on’ even mean?). Simply put, always-on is the combination of all the brand content that makes up your social media presence. Not just the campaigns, but all the in-between conversations as well! However, it’s not enough just to post a lot of stuff and expect your audience to be excited. You’ve got to have a something to say and you’ve got to have a strategy on how to say it… Luckily, we can help you out with that!

Strategy 100
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The New Beauty Consumers

Mindjumpers

The new generation of consumers aren’t necessarily moved by traditional advertising. They look to social media and their online peers for the newest trends, product reviews and inspiration on what to buy. Let’s look at some beauty consumer stats*, shall we? 74% of female beauty consumers shop online for at least some of their beauty purchases. That’s a lot women who like to buy products from the comfort of their own couch (or office chair, or seat on the morning commute).

Buy 100
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Live Streaming and the Demand for Now

Mindjumpers

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? It seems all the giants have joined the party now – YouTube is the latest to jump on board by adding the ability to live stream directly from your phone.

Compete 154
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Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. The decision to make it standalone does make a lot of sense, since messaging is a big part of people’s lives nowadays and Facebook even bought the domain messenger.com to launch a version for web browsers last year.

Facebook 100
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Facebook Reactions – Three Months On

Mindjumpers

Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share. However, it can be argued that “Love” is ultimately “Like +” in disguise, so perhaps it just goes to show how strong the “Like” really is. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”.

Facebook 162
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The Context of Images and Text

Mindjumpers

“People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read! It’s just that on social media, images and words are interconnected in a way we’ve only ever been used to seeing in comic books and graphic novels. As this infographic from One Spot explains, images are processed 60 times faster than words by the human brain.

Exercises 100