Firebelly

Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Mix tapes were and are labors of love – carefully curated, tested and re-recorded – all with the intent of a certain desired listening experience. Whether it was for a friend, a parent or a significant other – these were designed with an intended result.

Facebook vs Instagram: What Brands Need To Know About These Social Superheroes

Firebelly

Though Facebook and Instagram have both reached hero status, they have very different superpowers. It’s important that brands appreciate these differences, play to their advantages, and rather than settling on a favorite defender, use both to contour a successful marketing strategy. ??

Explaining Social Media Marketing To My Mom

Firebelly

If it wasn’t hard enough explaining social media in general to my mom, having to explain my job in social media marketing was an even bigger banana to peel. Deep breath…serenity now…patience is a profound gesture of kindness. We started small.

When Is It Appropriate To Hide, Block Or Delete On Social Media?

Firebelly

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. So how do you handle them? When is it appropriate to hide, block or delete on social media?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Hashtags.

SHORTHAND: Jay Baer On “Hug Your Haters”

Firebelly

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. In this first installment, I spoke with Jay Baer—leader of Convince & Convert.

Using Social Media To Promote Your Products & Services

Firebelly

Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. You can watch his interview in its entirety below. Video URL: https://youtu.be/vpff-9xJwEk vpff-9xJwEk ].

Top 15 Social Media Marketing Blog Posts Of 2015

Firebelly

Here they are. The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Leadership: The Firebelly Retreat

Firebelly

Our team went to Lake Michigan on vacation together. People matter more than infrastructure, processes and protocol. We had a great time. As an entrepreneur, I’m guilty of not taking taking enough time for myself. This year, I’ve reset. I’m putting the oxygen mask on first.

Team 204

SHORTHAND: Erik Qualman on Digital Leadership, Disruption & Reputation

Firebelly

In my new Shorthand series, I’ll be asking fellow social media marketing industry leaders for three quick and easy-to-digest insights into their areas of expertise or interest. For my second installment of Shorthand , I spoke with Erik Qualman.

Influencers, Monitoring, and Negronis: The Duncan Alney Interview

Firebelly

Duncan Alney, Firebelly CEO & Strategist. As the newest member of the Firebelly team and a rookie blogger, I was a bit nervous to interview my boss for my first blog post. So, here goes nothing! For an inside look into the social media savvy mind of Duncan Alney, read on.

Dig IN Names Firebelly Social Media Agency Of Record

Firebelly

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services.

8 Favorite Memories From My 8 Years At Firebelly

Firebelly

LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years.

A World Gone Social

Learn how companies must adapt to survive.

How Brands Should Prepare For Facebook’s Dislike Button

Firebelly

For years, people have been asking for a dislike button on Facebook. It seems that Mark Zuckerburg is finally ready to give the people what they want. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years.

Brands 188

Running, Kinesiology & Marketing: The Rachel Smith Interview

Firebelly

When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. But for Rachel Smith, it’s proving to be a significant career catalyst.

Firebelly begins work with Team USA

Firebelly

We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport.

Team 204

3 Reasons To Hire A Social Media Marketing Agency

Firebelly

Should your brand enlist the help of a social media marketing agency to help it achieve its social media marketing goals? I may be slightly biased, but here are three good reasons why you should. 1) Focus. Social media marketing is all we do.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Social Media Generates Sales You Can’t Track To Social Media

Firebelly

A friend recently tweeted a selfie of her holding a Starbucks coffee with the following caption: “There is just no iced coffee with sugar and cream that compares to @Starbucks.”

The #1 Quality Of Amazing Social Media Managers

Firebelly

Social media managers are multitasking maestros that know and do a lot of things, but the best ones have one quality in common. So what is the #1 quality of amazing social media managers? They’re fluent in using both sides of their brains! That really sums it up.

How Retailers Can Use Pinterest To Boost Holiday Sales

Firebelly

People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? Add the Pin It button to your website.

Retail 170

3 Ways You’re Scaring Customers On Social Media

Firebelly

Halloween is almost here. Is your brand tricking customers more than treating them on social media? WHY YOU’RE SCARING PEOPLE. You’re inaccessible and hard to find. Your customers can’t find you. Your social profiles aren’t optimized for search.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied? Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. Respond.

Social Media Management Must-Have: Sprout Social

Firebelly

I’m often asked about my favorite social media management tools. Starting with this post, I’ll be sharing them in a must-have series on our blog. Must-Have: Sprout Social. I’ve used many social media management systems over the years.

Pinterest And Instagram Make Shopping Easier

Firebelly

I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy!

We’re Hiring A Social Media Coordinator

Firebelly

We are currently seeking seeking to fill a full-time entry level social media coordinator position within our company. Could it be you or someone you know? PRIMARY RESPONSIBILITIES. Create monthly content calendars of status updates and images for clients’ social media channels.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Like-Gating Is Gone: Should You Still Run Contests?

Firebelly

Since Facebook no longer allows brands to require people to like a Facebook page in order to enter a contest, I’ve heard many question whether they should ever run another one on their Facebook page. They should. Below are four reasons why. Show your fans some love.

Facebook Like-Gating Is Gone: Now How Do You Get New Fans?

Firebelly

Facebook said goodbye to like-gating (or fan-gating) on November 5th—meaning brands can no longer require people to like their Facebook pages to enter a contest or access exclusive content. This has many people upset. What are they going to do now to get more fans?

9 Social Media Marketing Twitter Chats You Shouldn’t Miss

Firebelly

Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! BLOGCHAT. What: Different blogging topics are discussed each week. Learn more ].

Sample 171

3 Simple Ways To Show Thanks To Social Media Followers

Firebelly

In the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored. No response is a response—it says you don’t care. #2

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How To Create Fireworks With Customers On Instagram

Firebelly

No brand wants to be a dud on Instagram. Here are three ways to help make your customers see sparks after they follow you. CONSISTENTLY PUBLISH INTERESTING CONTENT. Consistency is key on any social media platform.

10 Instagram Best Practices For 2015

Firebelly

Last month, I talked about 10 Twitter Best Practices For 2015. This month I decided to take on my favorite app, Instagram. Here are my ten tips fellow Instagrammers! 1) Tell your story . They say a picture is worth a thousand words.

The Dark Side Of Social Media

Firebelly

A rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news. The woman who posted the complaint, as well as women who share her name, have received threats since then.

A Free & Easy Way To Improve Your Brand’s Social Media Visibility In Google Search Results

Firebelly

We’re frequently asked “How do we get links to our social media accounts to appear in that box about our brand in the Google search results like so-and-so?” ” This post provides the answer. That “box about our brand” is the Google Knowledge Panel.