Direct Marketing Observations

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it.

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The Many Faces of Digital Influence

Direct Marketing Observations

I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

Trending Sources

The Many Faces of Social Influence

Direct Marketing Observations

I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.

The Key to Success in Enterprise Social Media

Direct Marketing Observations

Lately, I’ve been thinking way too much about organic B2B social media marketing. For obvious reasons, it’s where I play and have played for the last eight years.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

It’s true, the internet has shortened our attention spans. We’d rather watch a video than have to read 400 words or more.

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. I had mentioned in a previous post how it resets every day.

Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them about it. Yep, WOM.

The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

I promise you that what I’m about to say is worth reading. Before I elaborate though, let me stress that I am qualified to post something so link-baitish as this. I’ve been knee deep in social for the better part of 8 years.

The Difficulty in Being Interesting

Direct Marketing Observations

Why do you click on a piece of content? Probably because you were compelled to. Some trigger caused you to cross over the invisible threshold of no and maybe. Was it an image? Was it the promise of a video or was it because the source was one that you trusted?

10 Things I Thought About in 2016 that Will Still Matter in 2017

Direct Marketing Observations

Today I was thinking about a website that I go to, from time to time called Quotes on Design. What’s cool is that you can constantly refresh the page for a new quote on design. That thinking posed a question internally… ‘How about a site on things I said?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What Kind of Decisions Would You Make if Your Future Didn’t Depend on it?

Direct Marketing Observations

What if you had no filter? What if there were no repercussions for your actions both offline and online? What kind of world would that be? That would be 2017, where streaming your crimes, your transgressions or other people’s flaws, misdeeds, and imperfections on your phone seem to be the norm.

The Content Paradigm Shift

Direct Marketing Observations

I’m cutting to the chase. and feel free to disagree with me at any point when you think I’m wrong. Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle.

Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. The paper is titled, The Drama! Teen Conflict, Gossip, and Bullying in Networked Publics.

Google Plus versus Facebook? Really…

Direct Marketing Observations

It’s hard to actually write that in the title. Is it possible that G+ could actually compete with Facebook? Check out this infographic from Social Annex , what do you think? Facebook google social media G

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The State of Digital Marketing 2014

Direct Marketing Observations

Thanks to the folks over at Web Marketing 123 for this Infographic. digital marketing digital

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. Everyone makes it to the starting line and yet very few make it to the finish line.

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Why Snapchat Content and the Longevity of Social Media Content are so Similar

Direct Marketing Observations

Follow me here. The principal concept of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. They become obsolete if you will.

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

Sh*t is getting ready to hit the fan again. Just now on Twitter I was curious about the Ashley Madison scandal. So I did a trending hashtag search on the topic.

Five Simple Rules for Better Tweeting [Infographic]

Direct Marketing Observations

Often times reading Twitter feeds can seem almost post-apocalyptic. A vast wasteland of nothing. You scroll through your feed and you see nothing redeeming. Fun fact, we used to refer to the World Wide Web with the same disdain. It essentially was the wild, wild, west where anything goes and anything went. Some think that’s no longer the case. never fear, there’s always Twitter.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The Secret to Digital Innovation in an App Centric World

Direct Marketing Observations

I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. The main idea hit me like a ton of bricks, so I’m going to share it with you. It’s quick, so relax. It’s as simple as this.

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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience.

How do you Measure Success?

Direct Marketing Observations

I save way more than I need to. I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value.

Offline Expectations from Online Engagements are Unrealistic

Direct Marketing Observations

Picture this: You’re at a stop light. It seems to be taking forever for it to turn green. You become impatient. You start yelling. You’re wondering why it hasn’t changed. Finally it does change and you peel out. You’re angry because it took entirely too long.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Reality of Social Currency

Direct Marketing Observations

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks.

Social Media Marketing Wins…and Fails

Direct Marketing Observations

Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site. Be that as it may on the interwebz, this inforgraphic nonetheless, is not bad. social media social media infographics Social Media marketing

What Does it Take to be a Senior Social Media Manager? [Infographic]

Direct Marketing Observations

Think just because you play on Twitter and Instagram, have a Tumblr page and have a Facebook account that you could “do” social media for a large company? You might want to rethink that.,, social media infographic social media manager

The Way Social Media Used To Be

Direct Marketing Observations

From the cartoonery of John Atkinson and WrongHands we give you… Vintage social networking. Social Networking Social Networks social media

What’s Next for Tumblr?

Direct Marketing Observations

Yahoo’s recent announcement of it’s intent to purchase Tumblr has brought out the virtual fangs. Let’s take a look at some of the more creative responses. . . . Tumblr users are passionate and are worried about what will happen to their platform.

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The Biggest Moments in Social Media in 2012

Direct Marketing Observations

Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic. At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company. social media

The Biggest Social Media Story of 2013

Direct Marketing Observations

Remember this? It’s one of the classic lines of all times in a movie. Greed is Good. Remember this? It was one of the biggest acquisitions in 2013.

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

I was just reading about the social media meltdown of Amy’s Baking Company in Scottsdale, if you’re not familiar with it, the restaurant was featured on Chef Gordon Ramsay’s Kitchen Nightmares production that airs on the FOX Network.

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

This morning’s thought: “I now need to go back and look at all my recent SEO work.” ” I like the competition of search. Every day is different and you have the ability and or the chance to “win” so to speak.

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Facebook Stickers- Bad Idea Good execution…

Direct Marketing Observations

Did Facebook just jump the shark? Or does it just seem like it? Back in April of 2013, Facebook launched stickers but only in private messages.

From Social to Local to Mobile

Direct Marketing Observations

You don’t know this but you are really driving the train.

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Social Media’s Impact and Effect

Direct Marketing Observations

There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social. Thanks to the folks from Socially Aware Blog. social media Social Networking

Social Media for Business in 2012 [Infographic]

Direct Marketing Observations

Since it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker. social media Social Media marketing

10 Digital Unpredictions for 2013

Direct Marketing Observations

It’s safe to say that just because I waited until January 8 th , it doesn’t mean that I can’t roll out what I think will happen in the next 12 months. In other words, not posting prediction pieces in December does not diminish their likelihood of occurring.

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Is Social Currency Counterfeit?

Direct Marketing Observations

Check out this image. . Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home.