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Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. This raises a question: is that change a good thing? Uphill, both ways, in the snow…”. MORE
Tweet. My friend Jeremy thinks content calendars are evil. I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Content calendars are here to stay. MORE
Tweet. One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? There’s some good material out there on this. MORE
Tweet. So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news. MORE
Tweet. Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com. MORE
Tweet. One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?” MORE
Tweet. As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. MORE
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. How so, you ask? Let’s start by. MORE
What is definitely a VPN? Free VPNs available, although a lot of operate with restrictions in data and also other features. This is certainly great if you just want a single application to hook up to the proxy like the previously mentioned voting scheme nevertheless not so excellent if you wish to redirect the entire net connection. If it’s attaching to a work network, the IT kurator can offer the best address. MORE
Tweet. Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. MORE
If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly. MORE
Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with this summer. I knew Michael both as a friend and as a colleague. MORE
Tweet. We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. MORE
Tweet. Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel. MORE
Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare ). MORE
Tweet. I don’t know what I’m going to write here today; I just know that I need to write something – to get it out of my head – after the horror of yesterday. Close to home. Explosion at the Boston Marathon. MORE
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.] MORE
It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. MORE
Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc. MORE
You’ll be operating with the leading academic writing team within the business in addition to your documents will likely be top quality. The purpose of the business alone makes this one of the greatest article services. On obtaining that assignment, the following hunt is for an online sites. MORE
Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime. MORE
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. MORE
Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My friend Jay Baer says it betrays small businesses. MORE
One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?” MORE
Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. MORE
Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do. MORE
This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave. MORE
Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.) MORE
Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging. People are hard – and interviews aren’t always the best ways to get a real sense of the person – but in many cases that is what we have on which to base our decisions. At the beginning of this year we set out to fill a senior role on our Digital team. MORE
Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.) MORE
My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue. MORE
Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” ” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making. MORE
Tweet 20 Social Media Business Trends in 2011. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring. MORE
As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while. MORE
This made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ). social media MORE
Tweet. Chris Brogan ‘s latest weekly newsletter was around the subject of choice. You can read it over on his site , too, if you like. MORE
“Page turner.” ” Not words you usually expect to associate with a social media book. MORE
I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others). MORE
Tweet. If you haven’t read Sheryl Sandberg’s book Lean In , you probably should. It’s an entertaining and insightful read that raises as many questions as it answers about the challenges women face in the workplace. It mixes research with anecdotes, and does so in an easy-to-read style that is self-deprecating and insecure enough to avoid crossing the line into preachy. I’m fortunate to work at Edelman , a company that pays close attention to gender issues. MORE
Dave Fleet
MAY 28, 2020
I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others).
Dave Fleet
OCTOBER 10, 2018
This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave.
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Dave Fleet
MARCH 27, 2018
Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging. People are hard – and interviews aren’t always the best ways to get a real sense of the person – but in many cases that is what we have on which to base our decisions. At the beginning of this year we set out to fill a senior role on our Digital team.
Dave Fleet
MARCH 1, 2014
Tweet. Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com.
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A beginner's guide to social media automation tools and getting automation right.
Dave Fleet
JUNE 2, 2014
Tweet. Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting.
Dave Fleet
DECEMBER 4, 2017
Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. This raises a question: is that change a good thing? Uphill, both ways, in the snow…”.
Dave Fleet
APRIL 15, 2013
Tweet. One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?”
Dave Fleet
APRIL 16, 2013
Tweet. I don’t know what I’m going to write here today; I just know that I need to write something – to get it out of my head – after the horror of yesterday. Close to home. Explosion at the Boston Marathon.
Dave Fleet
OCTOBER 17, 2017
Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime.
Dave Fleet
FEBRUARY 18, 2013
Tweet. Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Dave Fleet
JUNE 4, 2018
You’ll be operating with the leading academic writing team within the business in addition to your documents will likely be top quality. The purpose of the business alone makes this one of the greatest article services. On obtaining that assignment, the following hunt is for an online sites.
Dave Fleet
OCTOBER 14, 2012
Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with this summer. I knew Michael both as a friend and as a colleague.
Dave Fleet
SEPTEMBER 28, 2012
Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales.
Dave Fleet
AUGUST 2, 2016
Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.)
Dave Fleet
FEBRUARY 11, 2013
Tweet. One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? There’s some good material out there on this.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Dave Fleet
APRIL 24, 2012
If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly.
Dave Fleet
MAY 16, 2012
As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while.
Dave Fleet
JUNE 8, 2012
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough.
Dave Fleet
MARCH 17, 2013
Tweet. Chris Brogan ‘s latest weekly newsletter was around the subject of choice. You can read it over on his site , too, if you like.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Dave Fleet
APRIL 15, 2013
One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?”
Dave Fleet
AUGUST 15, 2012
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.]
Dave Fleet
NOVEMBER 21, 2011
Tweet. We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities.
Dave Fleet
APRIL 9, 2012
“Page turner.” ” Not words you usually expect to associate with a social media book.
Advertisement
Discover just how easy it is to boost SEO with social media.
Dave Fleet
MARCH 8, 2012
Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My friend Jay Baer says it betrays small businesses.
Dave Fleet
OCTOBER 20, 2011
Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do.
Dave Fleet
JULY 9, 2018
What is definitely a VPN? Free VPNs available, although a lot of operate with restrictions in data and also other features. This is certainly great if you just want a single application to hook up to the proxy like the previously mentioned voting scheme nevertheless not so excellent if you wish to redirect the entire net connection. If it’s attaching to a work network, the IT kurator can offer the best address.
Dave Fleet
DECEMBER 31, 2011
It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year.
Dave Fleet
DECEMBER 5, 2013
Tweet. If you haven’t read Sheryl Sandberg’s book Lean In , you probably should. It’s an entertaining and insightful read that raises as many questions as it answers about the challenges women face in the workplace. It mixes research with anecdotes, and does so in an easy-to-read style that is self-deprecating and insecure enough to avoid crossing the line into preachy. I’m fortunate to work at Edelman , a company that pays close attention to gender issues.
Dave Fleet
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. How so, you ask? Let’s start by.
Dave Fleet
FEBRUARY 4, 2016
Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare ).
Dave Fleet
AUGUST 16, 2011
Tweet. As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear.
Dave Fleet
JUNE 14, 2011
This made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ). social media
Dave Fleet
JUNE 16, 2011
My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue.
Dave Fleet
AUGUST 6, 2013
Tweet. So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news.
Dave Fleet
FEBRUARY 2, 2011
Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc.
Dave Fleet
AUGUST 2, 2016
Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.)
Dave Fleet
MARCH 30, 2012
Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” ” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making.
Dave Fleet
JANUARY 27, 2011
Tweet 20 Social Media Business Trends in 2011. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring.
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