Dave Fleet

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Top ten non-fiction book recommendations from 2022

Dave Fleet

I’ve been an avid reader for years. Each year I set myself a target for how many books I want to read and last year was one of my most prolific as I finished 52 books across the 52 weeks of the year. As we head into 2023, I thought I’d summarize ten of my favourite non-fiction reads from the last 12 months. Each of these books was thought provoking, surprising, entertaining and sometimes all three.

Energy 39
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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations. As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. Traditional crisis management principles dictate that in order to mitigate the impact of a crisis, it is generally important to avoid amplifying the issue or giving

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Digital is facing a Trust Crisis

Dave Fleet

Photo by Ravi Sharma on Unsplash. Over the last year we’ve seen a series of events fundamentally shake and undermine peoples’ confidence in a variety of facets of our society. The global pandemic has redefined day-to-day life for people around the world – with almost two million lives lost and most peoples’ lives looking significantly different to how they did just one year ago.

Privacy 397
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A Privacy-First Digital Marketing Landscape

Dave Fleet

TikTok. CCPA. DCIA. iOS14. What do they have in common? Privacy. And trust. As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it.

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The risk of building your social media house on someone else’s land

Dave Fleet

I was going to start this post with some joke about 2021 being a long year… but I’m tired. Last week was a draining week on many, many fronts. From the ongoing worsening of the COVID situation anywhere you look, to the events in the US – there’s a lot to be drained by. As I was reflecting on the tumultuous week over the last few days, I couldn’t help but be struck by a reminder that we as digital communicators should take from recent events – one that harkens back to narratives from a decade or

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Nearly 10 Reflections and Lessons from 2020

Dave Fleet

Photo by Anthony Tori. I’m not usually one for new year’s resolutions but after the last dreadful year I found myself reflecting on what I’ve learned and what I can do better. I don’t have a nice neat list of ten because, well, that’s not how it shook out. But here’s what I’ve got. #1: Focus on experiences over things. The stripping away of the majority of the experiences that nourish and sustain me mentally (travel, camping, exercise, etc.) provided a reminder of how important experiences are v

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Four Lessons on Resiliency from Butch Vig

Dave Fleet

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.) and himself is a member of the successful band Garbage. I recently listened to an interview that Vig did on the Nerdist podcast (which is consistently excellent, by the way), where he discussed some of the challenges he’s faced in his role,