Dave Fleet

(Social Media) Strategy: Lessons from the Trenches

Dave Fleet

I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson , Howard Jones, Terry Fallis , Joseph Thornley , Tristan Roy and others).

The Fear, Self-Doubt and Infinite Rewards of Paternity Leave

Dave Fleet

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave.

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In Search of Hiring Excellence: Choosing the Best from the Best

Dave Fleet

Building a successful team is one of the most important things you do as a manager, but it is also one of the most challenging. People are hard – and interviews aren’t always the best ways to get a real sense of the person – but in many cases that is what we have on which to base our decisions. At the beginning of this year we set out to fill a senior role on our Digital team.

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Marketing, community, support or all of the above?

Dave Fleet

Tweet. Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. “When I was your age…” Source: halfpastawesome.com.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Internet Trends for 2014 Report is a must read

Dave Fleet

Tweet. Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting.

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

Social media has driven momentous change in the business world over a little more than a decade. It has changed the way companies communicate, the way they operate, and the way they connect with people. However, as we look towards 2018, social media itself has changed drastically since its inception and it is a far cry from the relationship-focused utopia that many people imagined at the outset. This raises a question: is that change a good thing? Uphill, both ways, in the snow…”.

15 top tips for a successful PR career

Dave Fleet

Tweet. One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?”

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Thoughts on Boston

Dave Fleet

Tweet. I don’t know what I’m going to write here today; I just know that I need to write something – to get it out of my head – after the horror of yesterday. Close to home. Explosion at the Boston Marathon.

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My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime.

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Burger King Twitter Hacking: Take A Chill Pill

Dave Fleet

Tweet. Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Learners donat generally understand how to assess.

Dave Fleet

You’ll be operating with the leading academic writing team within the business in addition to your documents will likely be top quality. The purpose of the business alone makes this one of the greatest article services. On obtaining that assignment, the following hunt is for an online sites.

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Remembering Michael O’Connor Clarke

Dave Fleet

Michael O’Connor Clarke passed away this morning, sadly losing his battle with the esophagael cancer that he was diagnosed with this summer. I knew Michael both as a friend and as a colleague.

Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales.

Four Lessons on Resliency from Butch Vig

Dave Fleet

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.)

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

Tweet. One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? There’s some good material out there on this.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Communication is about what they hear, not what you say

Dave Fleet

If you think you’ve conveyed something but the other person hears something completely different, is that their fault or yours? . Recently a friend of mine posted a photo on Facebook: As pithy and humorous as it was, I disagreed. Strongly.

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7 Steps to Planning Better Presentations

Dave Fleet

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while.

Six essential shifts in social media strategy

Dave Fleet

We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough.

Choices and Lessons

Dave Fleet

Tweet. Chris Brogan ‘s latest weekly newsletter was around the subject of choice. You can read it over on his site , too, if you like.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

15 top tips for a successful PR career

Dave Fleet

One of the things I enjoy most nowadays is having the opportunity to speak to the future leaders of the PR profession when they’re starting out. One of the questions I often get asked is “what tips would you offer to get ahead in this field?”

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Blogger relations – you’re doing it wrong

Dave Fleet

I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.]

Five way to improve your social media measurement

Dave Fleet

Tweet. We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities.

Book Review: The Social Media Strategist

Dave Fleet

“Page turner.” ” Not words you usually expect to associate with a social media book.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My friend Jay Baer says it betrays small businesses.

You’re Not a Strategist – You’re a Punk

Dave Fleet

Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do.

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Every thing About Electronic Private Network, or VPN

Dave Fleet

What is definitely a VPN? Free VPNs available, although a lot of operate with restrictions in data and also other features. This is certainly great if you just want a single application to hook up to the proxy like the previously mentioned voting scheme nevertheless not so excellent if you wish to redirect the entire net connection. If it’s attaching to a work network, the IT kurator can offer the best address.

Six important shifts for social media in 2012

Dave Fleet

It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year.

How Lean In got me thinking

Dave Fleet

Tweet. If you haven’t read Sheryl Sandberg’s book Lean In , you probably should. It’s an entertaining and insightful read that raises as many questions as it answers about the challenges women face in the workplace. It mixes research with anecdotes, and does so in an easy-to-read style that is self-deprecating and insecure enough to avoid crossing the line into preachy. I’m fortunate to work at Edelman , a company that pays close attention to gender issues.

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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. How so, you ask? Let’s start by.

Four theories on the declining trust in Canadian social media

Dave Fleet

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare ).

Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

Tweet. As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear.

Cartoon: Corporate Twitter

Dave Fleet

This made me chuckle. Recognize this picture? via the brilliant tomfishburne.com ). social media

Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media experts. His key points: First things first: Agreeing with Peter Shankman that startups should focus on generating revenue.

Should “they” be allowed to use social media? Who are “they”?

Dave Fleet

Tweet. So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news.

25 Suggestions For How To Use Twitter

Dave Fleet

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Get specific: Follow your favourite leagues, teams, players, writers etc.

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Four Lessons on Resiliency from Butch Vig

Dave Fleet

Butch Vig is a legendary musician and producer, who has had a huge impact on the music industry. He’s worked with some of the biggest names in alternative music (he produced Nirvana’s Nevermind, Smashing Pumpkins’ Siamese Dream, etc.)

Want to get better at social media? Ask “Why?”

Dave Fleet

Social media practitioners: want to get better at your job? Learn one word: Why? Used well, asking “why?” ” can help you get to the bottom of almost any problem, push your colleagues to explore new options, and force a new level of honesty in decision making.

20 Social Media Trends for Business in 2011

Dave Fleet

Tweet 20 Social Media Business Trends in 2011. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring.

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