Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. So, how can you use this to improve your social media marketing strategy?

Social Media 245

Social Media Tips Marketing UGC 245

Webbiquity SMM

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

B2B 220

B2B Strategy Hubspot Marketing 220

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Don’t worry – we’ve got your back.

Social Media 232

Social Media Tips Brands Marketing 232

Oktopost

SEPTEMBER 19, 2024

How can we be more confident about proving the success of our social media efforts day in and day out? In addition to this, our management often asks us to prove that our social media activity is working. Proving ROI from social media remains challenging, especially as platforms and algorithms constantly evolve.

B2B 62

B2B Social Media Marketing Metrics 62

Social Media Today

MARCH 3, 2024

Some strategic pointers for your social media marketing approach.

Social Media 213

Social Media Marketing 213

Social Media Today

MARCH 3, 2024

Some strategic pointers for your social media marketing approach.

Social Media 212

Social Media Marketing 212

Social Media Today

FEBRUARY 1, 2024

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

Social Media 212

Social Media Marketing Trends 212

Social Media Today

JANUARY 3, 2024

Some handy pointers for your social media marketing approach.

Social Media 213

Social Media B2B Marketing 213

Convince & Convert

SEPTEMBER 28, 2024

Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. It was like learning a foreign language while landing on a new moon… Fast forward 20 years, as a seasoned social media pro I’ve seen it all. MILLION views , not including re-shares and media outlet coverage.

Brands 158

Brands Case Study SMS Price 158

Social Media Strategies Summit

NOVEMBER 14, 2024

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. How To Spot Social Media Trends The first challenge of jumping on social media trends is to spot those trends in the first place. Let’s get into it.

Trends 249

Trends Brands Education Instagram 249

Social Media Today

JANUARY 2, 2024

Some quick tips to help you maximize your social media marketing efforts.

Social Media 218

Social Media Marketing Tips 218

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. Meanwhile, at Broadridge, teams are split into pockets based on specialisms — organic, paid media, and paid social. Everyone does some monitoring in addition to that role,” explained Lauren Harbury, the brand’s Head of Social & Paid Media.

Platform 200

Platform Strategy Team Issues 200

Webbiquity SMM

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing.

Instagram 188

Instagram B2B Buy Analytics 188

Ignite Social Media

AUGUST 12, 2024

In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. Team Sizes and Challenges Conducted in June and July of 2024, one of the surprising insights from our survey was the size of social media teams.

Survey 179

Survey Social Media RFP Marketing 179

The Social Media Hat

MAY 18, 2024

Practical ways, with tools and examples, to use AI in Social Media today. The post 5 Ways to Unlock the Power of AI in Social Media Marketing appeared first on The Social Media Hat.

Social Media 189

Social Media Marketing Examples Tools 189

Webbiquity SMM

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network. Guest post by Mitt Ray. For some ideas, check out HubSpot’s videos.

B2B 175

B2B Instagram BuzzStream Hubspot 175

Ignite Social Media

SEPTEMBER 3, 2024

If you’ve been keeping up with our blog, you’ll know we recently conducted our first-ever “Ignite Social Media Trends Survey.” From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers identified in 2024.

Social Media 169

Social Media Engagement Content FeedBurner 169

Social Media Today

JANUARY 30, 2024

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

Social Media 213

Social Media Tips Marketing 213

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 142

B2B Strategy Content Hubspot 142

Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. When measuring social media performance, there is one long-debated question: Which key metric is more critical, impressions or engagement?

Report 133

Report Engagement CPC Metrics 133

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. Are you a social media marketing O.G.? But we know we’re not the only ones.

Flash Mob 163

Flash Mob Social Media Marketing Meme 163

The Social Media Hat

JULY 1, 2024

AI is impacting social media across multiple disciplines, with a variety of tools to assist. The post Transforming Social Media Marketing with AI: Exploring the Full Potential appeared first on The Social Media Hat.

Social Media 155

Social Media Marketing Tools Social Media Management 155

Oktopost

DECEMBER 3, 2024

We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! If you’re looking to prove the value of employee advocacy in your organization, this episode is your blueprint for a successful launch.

B2B 143

B2B How To Training Social Media Management 143

Social Media Today

JULY 8, 2024

Some pointers on which data points you need to be keeping tabs on.

Social Media 214

Social Media Marketing Data 214

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

YouTube 140

YouTube B2B Reputation Video 140

Social Media Today

JUNE 10, 2024

Nostalgia can drive emotional response, and boost your brand messaging.

Social Media 216

Social Media Marketing Brands 216

Ignite Social Media

DECEMBER 20, 2024

If youre thinking of having your brand honor Dr. King with a social post of some kind, weve got some examples from previous branded content. The brand is built around a wide array of colors so they didnt need to push a marketing message , nor did they. Again, no marketing message. Simple and cute. Well done, PetSmart.

RFP 114

RFP Social Media Review Trends 114

Oktopost

OCTOBER 20, 2024

Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). Social monitoring offers a clear picture of your immediate social media footprint by concentrating on direct mentions and brand-specific keywords.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Direct Marketing Observations

JANUARY 31, 2024

If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Social Media Today

MAY 8, 2024

Social platforms are being realigned around entertainment, which is an important note.

Social Media 211

Social Media Marketing Platform 211

Social Media Today

MAY 8, 2024

Social platforms are being realigned around entertainment, which is an important note.

Social Media 205

Social Media Marketing Platform 205

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. What are influencer marketing KPIs?

Influencer 125

Influencer Campaign CPM Sentiment 125

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. With all the different hats to wear, how can a social media manager stay productive? With all the different hats to wear, how can a social media manager stay productive? The list just goes on.

Social Media Management 118

Social Media Management Products Social Media Tips 118

Oktopost

AUGUST 6, 2024

In this episode, Kieran Brannan shares his content repurposing hacks to elevate your social media strategy, and you’ll never view repurposing the same way again. As social media managers, we are surrounded by whispers of social media best practices and strategies to get the best results.

Tips 147

Tips Content LinkedIn B2B 147

Social Media Today

JANUARY 24, 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

Platform 217

Platform Social Media LinkedIn Marketing 217