Sat.May 24, 2025 - Fri.May 30, 2025

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The undeniable influence of social content on consumer spending underscores social media’s impact.

ROI 82
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Small Budget, Big Impact: The Art of Doing More with Less

Ignite Social Media

Our Social Media Marketing report revealed that 33% of marketers say their biggest challenge is being asked to accomplish too much with very little. But here’s what I’ve discovered: the most memorable marketing moments rarely come from the biggest budgets. This isn’t accidental community building.

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Brand Strategy: Sephora Gets “Skin Obsessed”

Keyhole.co

Sephora’s making a big play for the skincare market with its Skin Obsessed campaign. Skincare’s explodingthe market is projected to hit $194 billion market by 2032. It’s fast, fun, and feels like part of the community instead of an ad that wandered into your feed. The timing makes sense.

Strategy 105
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The Role of Social Listening in Managing Online Communities and Memberships

Keyhole.co

B2B marketing used to be confined to cold emails and trade shows. Today, its a digital-first, community-driven experience. And a surprising 48% of B2B businesses use community-led growth. Thats the social media gap in B2B marketing. Adjusting marketing strategies, refining content, improving products/services.

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13 influencer marketing tools compared: 2025 guide

Hootsuite

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Download now!

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7 Proven Facebook Caption Copywriting Techniques to Boost Your Engagement

Keyhole.co

Pixar) Another way to connect with your audience and boost your engagement rates is to tell personal stories and anecdotes about how your product/service impacted your customers and/or your community. Image Source This technique demonstrates the power of leveraging curiosity and clarity to foster an interactive and informed community.

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Infusing Your Higher Ed Brand Into Social Media

Social Media Strategies Summit

For higher education institutions, social media marketing was about sharing key information and communicating with their target audiences. It creates loyalty, institutional pride, and community awareness, and it helps recruit prospective students and fosters affinity with your alumni. What Is Branding (And Why Does It Matter)?