Sat.Jun 01, 2024 - Fri.Jun 07, 2024

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The Top Sources and Trends in B2B Website Traffic

Webbiquity SMM

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?

B2B 217
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X is Testing Advanced Account Analytics Features

Social Media Today

X is looking to bring back some more advanced analytics elements.

Analytics 211
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Key Trends Shaping the Future of Home Construction

The Realtime Report

Key Trends Shaping the Future of Home Construction Key Takeaways: Sustainability is becoming an essential aspect of construction practices. Technologies such as smart homes and 3D printing are driving innovation in the building process. Consumer demands have shifted towards minimalist design and energy efficiency. Prefabricated and modular homes are becoming popular due to their cost and time-saving benefits.

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AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino

The Social Media Hat

Episode 5 of the AI in Marketing: Unpacked podcast, with Claudia Sandino The post AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino appeared first on The Social Media Hat.

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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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Boost employee advocacy adoption with Oktopost’s Social Advocacy App on Slack

Oktopost

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter

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Instagram Clarifies Advice on Single Word CTAs and Longer Reels

Social Media Today

Instagram sparked confusion recently when it noted that single word comments can trigger anti-spam measures.

Instagram 211

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The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT

The Social Media Hat

Learn the purpose of Custom GPTs, and how to use them, with examples. The post The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT appeared first on The Social Media Hat.

Examples 137
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The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media

Sprout Social

Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.

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Study Shows Young Consumers Are Increasingly Turning to Social for Discovery

Social Media Today

New insights into what people are searching for on social and Google.

Study 211
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Inside Look: Data-Driven Personalization [Book + Podcast]

Convince & Convert

Marketers: it’s time to elevate your presence at the data table and create a more personalized experience for your customers. Two new resources are now available to help guide the way: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty , a new book by Zontee Hou, Convince & Convert Managing Director Data-Driven Decisions , the corresponding podcast featuring in-depth interviews with leaders about connecting strategy to data Below is a recent interview betw

Data 108
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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eSIM Technology: Revolutionizing Mobile Connectivity with Enhanced Security and Privacy

BeingOptimist

With some of the top carriers offering robust support, while allowing for seamless switching and better user experiences thanks to privacy standards built into eSIM tech. eSIM technology is a revolutionary solution to make over mobile connectivity environment with very strong security & privacy layers. Share eSIM technology is changing the nature of cellular connectivity by delivering major operational security and ethical advantages.

Privacy 106
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[Product Update] Enhanced segmentation with cluster count control, new interest categories visual, and much more!

Audiense

We are thrilled to share some exciting updates that will enhance your experience and amplify your capabilities within Audiense products. We value your feedback and continuously strive to improve our platforms to better serve your needs.

Products 100
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Instagram Says Using Certain CTAs Can Impact Post Reach

Social Media Today

Instagram posted, then deleted, a video advising against using certain calls to action.

Instagram 211
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The Reality of AI Adoption in B2B Marketing

WebInKnow

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

B2B 98
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Digital Marketing Importance: Why It's Crucial for Business Success

Sociallyin Insider Blog

SUMMARY The Power Of Digital Marketing For Businesses The Shift From Traditional To Digital Marketing The Advantages Of Digital Marketing Over Traditional Methods The Projected Growth Of The Digital Advertising And Marketing Market Leveling the Playing Field for Small Businesses How Digital Marketing Enables Small Businesses to Compete with Larger Brands Success Stories of Small Businesses Leveraging Digital Marketing Connecting With The Online Customer Base Understanding The Behavior And Prefer

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10 Gen Z Trends to Use in Your Boomer Strategy

Ignite Social Media

Gen Z has entered the workforce and is increasing in buying power. This means that it is becoming increasingly important for brands to understand the mindset and behaviors of younger generations like Gen Z. Those born between 1997-2012 have very different values, communication styles, and social media habits compared to previous generations. Ignoring Gen Z trends and perspectives could mean losing relevance with this powerful consumer segment in the years ahead.

Trends 94
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Instagram Adds New Features for Broadcast Channels

Social Media Today

More ways to engage with your top fans in the app.

Features 209
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The Impact of IRS Hardship Programs on Small Business Sustainability

The Realtime Report

The Impact of IRS Hardship Programs on Small Business Sustainability The IRS Hardship Program, designed to assist taxpayers facing significant financial difficulties, has become a crucial lifeline for small businesses struggling to maintain sustainability. In times of economic uncertainty, small businesses often bear the brunt of financial hardships, making programs like these essential for survival.

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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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#685: The #1 Thing You Can Do As An Entrepreneur To Avoid Burnout

Amy Porterfield

Listen on… Turning your FOMO (Fear Of Missing Out) into JOMO (Joy Of Missing Out) so you never feel burnt out again. Ever feel like you’re just stretched […] The post #685: The #1 Thing You Can Do As An Entrepreneur To Avoid Burnout appeared first on Amy Porterfield | Online Marketing Expert.

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7 Components Every Lead Generation Landing Page Must Have

Oktopost

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel. How do you evaluate how good your landing page is?

B2B 62
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WhatsApp Channels Is Now up to 500M Users

Social Media Today

WhatsApp Channels is a one-to-many broadcast messaging option.

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Top Social Media Agencies in the US: 2024 Ranking

Sociallyin Insider Blog

SUMMARY What Makes A Top Social Media Marketing Agency In The US?

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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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#686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media

Amy Porterfield

Listen on… Mastering your media strategy so you can connect directly with your ideal audience, gain credibility, and scale your business. Imagine if you had the chance to […] The post #686: From Anonymous to A-List: How Susie Moore Built Her Business From The Ground Up By Leveraging Media appeared first on Amy Porterfield | Online Marketing Expert.

List 69
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6 Simple Steps To Integrate QR codes Into Your Next Marketing Campaign

Keyhole.co

Could it be time to integrate QR codes into your next marketing campaign? As brands enter a digital era, QR codes have revolutionised the consumer journey from first impression to checkout. QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. They also take your targets exactly where they need to be.

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Facebook Renews Focus on Young Users

Social Media Today

Facebook says that it’s a cool place to hang out once again.

Facebook 206
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What is an Instagram Influencer? The Complete Guide

Sociallyin Insider Blog

SUMMARY Understanding Instagram Influencers What Is An Instagram Influencer?

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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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7 Ways To Get HUGE Traffic From Reddit

Writtent Blog

For many, Reddit is just a place to browse interesting discussions and share memes, but for savvy marketers, it’s a goldmine of potential visitors. Reddit’s vast and engaged user base can drive thousands of targeted visitors to your site, but only if you know the right strategies. The traffic Google sends to Reddit has skyrocketed from about 156 million visitors a month last year to an incredible 626 million monthly visitors now.

Reddit 52
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5 Successful Influencer Marketing Campaign Examples To Get Inspired

Keyhole.co

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? Well, let’s think about it for a second. More often than not you will seek out the opinion of your friends and family before you purchase something. Why is that so? Easy: Because you trust them. You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life.

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Study Shows That Young Consumers are Increasingly Turning to Social for Discovery

Social Media Today

New insights into what people are searching for on social and Google.

Study 205
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TikTok Studio Requirements: Access, Download & Troubleshooting Meta

Sociallyin Insider Blog

SUMMARY What Are The Minimum System Requirements For TikTok Studio?

System 40
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Streamline Your HR Processes with a Free HR Process Checklist Template

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.