March, 2025

Remove communities-marketing
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Brand and Product Differentiation: How to Showcase Your USPs on Social Media

Social Media Strategies Summit

And they’re significantly increasing their marketing budgets. According to the 2025 State of Marketing report from HubSpot, 92% of marketers plan to maintain or increase investment in brand awareness. Say why they’re different from anything else currently available in your target market.

Products 147
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Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Further reading: Learn more in our roundup of the top video marketing trends. Fact is, AI works.

Trends 165
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The social media landscape is being upended: Don’t wait to make a move

Sprout Social

And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Which makes social marketers (understandably) uneasy. Social marketers arent getting the support they need to take big swings on new platforms. We know that social media moves fast.

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How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Social

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?

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How to optimize your video content strategy with Instagram Trial Reels

Sprout Social

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. A/B testing is a traditional marketing approach that can work well on social media, too. Few things are more disappointing than seeing a video you spent weeks on flop.

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Best Practices for Creators Going Live on TikTok

Ignite Social Media

TikTok Live offers a unique opportunity to connect with your community in real time, engage with your followers, and even generate revenue through live streaming. The more you engage with your viewers, the more theyll feel like a part of your community. Pro Tip : Set clear expectations for your community and reinforce positivity.

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Experiment: Does early engagement boost reach on Instagram?

Hootsuite

Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ? Heres what we found and how you can use these insights to supercharge your own Instagram marketing strategy. Why arent my posts getting traction?