Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Its about building trust. Here are some helpful tips to get you started.

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Social Media Strategy Tips Banking 80

Buffer Social

FEBRUARY 13, 2025

Without any sales intentions, I began posting about my experiences as a marketer to share my problems and experiences with other marketing specialists and exchange ideas. At that time, I was working as a CMO at Hunter and just wanted to connect with other marketers in the field.

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Consultant LinkedIn Process Case Study 94

Social Media Strategies Summit

FEBRUARY 28, 2025

Image source Convinced about the platforms marketing potential? However, they help build a sense of community around the school and aid brand recall, which can make a big difference when picking a school. Plus you can use it to engage recent graduates, with half of users aged 25 34. Ohio University understands this.

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Examples LinkedIn Newsletter UGC 179

Buffer Social

FEBRUARY 27, 2025

it doesn't cost me anything to publish," said Fio Dossetto, who writes the content marketing newsletter Content Folks. "That When asked which Substack feature has had the most impact, Lily Ugbaja, who writes about great marketing from different companies on Marketing Cyborg , said, "The network effects honestly.

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Newsletter How To Publishing Platform 76

Sprout Social

FEBRUARY 13, 2025

We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line. The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. But network diversification isnt a distant fearits already happening.

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Platform Report Brands Fashion 69

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

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Conference Social Media Marketing Price 111

Oktopost

FEBRUARY 6, 2025

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. Social media’s ability to engage professional audiences, showcase thought leadership, and generate high-quality leads is essential to any successful B2B marketing strategy. engagement rate Highest click-through rate at 1.2%

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B2B Research Engagement Metrics 99

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. adults, with 33% of the market, while YouTube follows close behind at 32%. Gaming communities thrive on YouTube in the U.S. Discover top statistics surrounding YouTube influencer marketing. 32% of U.S.

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YouTube Statistics Marketing Wikipedia 103

Ignite Social Media

FEBRUARY 19, 2025

By incorporating these best practices into your content creation and planning process, youre not just meeting the needs of users with disabilities; youre building a culture of inclusivity and setting a standard for others to follow, all while strengthening your communities. Place hashtags at the end of posts/tweets.

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Social Media Trends FeedBurner Hashtag 68

Oktopost

FEBRUARY 4, 2025

Mohamed Azhar, the Marketing Manager at Avoma , went Behind the Post to share exactly how he made it happen and trust us, youll want to take notes. A loyal social media community starts with content that clicks. He enjoys creating content that connects with people and building communities that feel real.

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LinkedIn Sports B2B Apple 93

Sprout Social

FEBRUARY 20, 2025

This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products. Marketing teams today have more choices than ever when growing their tech stack (weve all seen that scary martech landscape graphic , yes?) I have used it since 2011.

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Software Team Authentication Platform 122

Sprout Social

FEBRUARY 11, 2025

For marketers, brand love leads to the same delighted feelings, but on an even deeper level. Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. Did you get any candy?

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Brands Sentiment UGC How To 79

Oktopost

FEBRUARY 5, 2025

Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. Unlike other marketing channels, podcasts dont offer direct conversion metrics, and tracking their role in the buyer journey can be tricky.

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B2B Hubspot Metrics LinkedIn 71

Buffer Social

FEBRUARY 4, 2025

The switch from swipe up to a sticker was good news for content marketers and small business owners, since it meant you no longer needed 10k followers to link to a website. With Buffer, you can plan, preview, and schedule your Instagram Stories ahead of time, so you have everything ready to post with a single push notification.

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Instagram Engagement Analytics Notification 64

Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. This article explains UGC and EGC, explores their unique benefits in B2B marketing, and shares best practices for integrating both into a cohesive social media marketing strategy.

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UGC B2B Marketing Authentication 62

Hootsuite

FEBRUARY 14, 2025

YouTubes recommendation algorithm drives 70% of what people watch on the platform , so its no surprise that marketers, influencers, and creators are obsessed with unlocking its secrets. How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos.

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YouTube HootSuite Trends Video 79

Amy Porterfield

FEBRUARY 11, 2025

Listen on… Creating financial stability through recurring revenue, fostering genuine community, and building the confidence to grow your business. Stu […] The post #751: The Secrets to Realistic Recurring Revenue with Stu McLaren appeared first on Amy Porterfield | Online Marketing Expert.

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Communities Marketing Community building Content 52

Convince & Convert

FEBRUARY 10, 2025

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. Rand shares that by finding niche communities and channels that have high relevance to your specific audiences, you can break through the noise and build trust.

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Data How To Conference Reddit 113

Sprout Social

FEBRUARY 10, 2025

Like all social marketers, this is the social landscape our team faces. If youre struggling to break through on social, turn to your employees to widen your audience and grow your brand community through advocacy. Some 86% of marketing leaders anticipate hiring at least two new team members in 2025. Algorithm shifts.

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Examples Brands Curation Team 73

Waxing UnLyrical

FEBRUARY 14, 2025

But what really got me through college was the community theater I’d fallen in love with in high school, and which became what I lived and breathed. Once here, I segued into PR & marketing, primarily for theater and the arts, and then into broader mission-driven work. of GDP to the U.S.

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Class Training Study Apple 245

Ignite Social Media

FEBRUARY 3, 2025

To determine the best fits for various needs, our Community Management Team conducted a comprehensive audit of nine leading social media tools from May-June 2024. Key differentiators in the market. AI is playing a growing role, assisting with content creation, community management, and multilingual communication to enhance efficiency.

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Social Media Tools UGC Price 78