Sprout Social

JANUARY 24, 2025

As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values. Their authentic voice helps them stand out in a crowded market.

Trends 104

Trends Social Media Loyalty Authentication 104

Ignite Social Media

JANUARY 7, 2025

Broadcast Channels Get Interactive Broadcast Channels have evolved from a one-way street into a vibrant community space. Think of it as a focus group for your content helping you refine your approach before launching to your main audience.

Features 112

Features Instagram FeedBurner Hashtag 112

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 97

Social Media Marketing Banking Sports 97

Hootsuite

JANUARY 17, 2025

Hootsuites Social Trends research showed that 41% of marketers at nonprofits and 34% of healthcare marketers have been testing proactive engagements. Leverage the passion of existing online communities No matter what cause youre working on, theres a relevant online community to tap into. But dont neglect brands here.

Social Media 91

Social Media HootSuite How To Policies 91

Oktopost

JANUARY 14, 2025

In this episode, Reece Callaway shares his tips for marketing to Gen Z. If your marketing doesnt resonate with their values and interests, you risk getting left behind. So, we brought in one of their experts, Reece Callaway, to spill the tea on everything Gen Z and show B2B marketers how to connect with this generation.

Hubspot 87

Hubspot Authentication B2B Meme 87

Myrland Marketing

JANUARY 23, 2025

Create a thoughtful post to accompany it that will help your community understand why they should take the time to consume that content. Space them a few days apart at similar times of day to see how your community reacts…or doesn’t. Learn when and how this is appropriate for your situation and community.

Content 95

Content LinkedIn Consultant Reputation 95

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 99

Influencer Brands Affiliate marketing Discount 99

Buffer Social

JANUARY 20, 2025

” 💡 It’s pretty common knowledge that Instagram will remove content that goes against its Community Guidelines, but did you know that it also down ranks content that seems “likely” to go against them, even if that hasn’t yet been confirmed?    You’ll find more info on that here.

Instagram 128

Instagram Hashtag Guidelines Feedly 128

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 119

Tools Marketing Price Hubspot 119

Keyhole.co

JANUARY 13, 2025

With 220 million monthly active users across 190 countries , they’ve built a presence that doesn’t just market their platform it showcases what’s possible with it. Each channel becomes a unique space where Canva connects with different segments of their community, from design newcomers to creative professionals.

Analysis 52

Analysis Social Media Brands Education 52

Buffer Social

JANUARY 16, 2025

Discover niche markets for your products. Top features : Find trending topics before they go mainstream Discover lesser known markets where your product can be valuable Trend tracking and alerts to know when a product or topic is about to become popular Exploding Topics is a social listening tool dedicated to helping you find trending topics.

Tools 121

Tools Sentiment Price Social Media Management 121

Sprout Social

JANUARY 13, 2025

We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line. The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level. Why blend in, when you can stand out?

Report 81

Report Brands Content Fashion 81

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Marketing 106

Marketing Team Collaboration Training 106

Buffer Social

JANUARY 30, 2025

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

Social Media 87

Social Media Collaboration Metrics Template 87

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. Facebook engagement matters because it can help extend organic reach.

Engagement 112

Engagement Facebook HootSuite UGC 112

Oktopost

JANUARY 21, 2025

Why interactive content is essential for B2B marketing success Like all social media platforms, LinkedIn isnt where users go just to search for content and stroll through their feeds. Interactive social media posts (especially on LinkedIn) are now essential to the B2B marketing mix. This amplifies visibility across multiple networks.

B2B 62

B2B Feedly Feed LinkedIn 62

Ignite Social Media

JANUARY 29, 2025

Social analytics platforms vary in the quality of the information they provide to marketers, so when a tool gives us clear and actionable insight, its worth reporting on. Tracking Audience Engagement Patterns The Comment Analysis Tool also helps marketers track the level of engagement in comments. How can these tools help marketers?

Analysis 60

Analysis Comments Video Sentiment 60

Sprout Social

JANUARY 16, 2025

Social, content and activation team members are primarily responsible for most of the execution, however, digital, website and platform marketing teams all lend a hand in planning. We try to plan as far in advance as possibleusually months aheadto align with other teams and marketing activations, like major product launches, Liotti said.

YouTube 86

YouTube Strategy Content Collaboration 86

Buffer Social

JANUARY 29, 2025

Regular posting also: Keeps your audience engaged Builds trust and credibility Improves social media algorithm performance Helps you develop a reliable content creation habit Here’s what some of our community members shared about the power of scheduling content every week.

Social Media 65

Social Media Notification Small Business Review 65

Social Media Strategies Summit

JANUARY 16, 2025

Remember: DEIB is Everyones Job First, its important to note that promoting DEIB through your social media content isnt just down to the marketing team its ultimately everyones job. For instance, they built a multicultural calendar to ensure that major campaigns dont clash with a community’s important holiday.

Social Media 140

Social Media Content Guidelines Education 140

Buffer Social

JANUARY 9, 2025

Consideration : The Consideration option has four further sub-categories: Traffic, Video Views, Community Interaction, and Branded Mission. Community Interaction helps you increase your TikTok followers , get more views to your TikTok page, or promote your TikTok LIVE.

Advertising 98

Advertising CPA How To Campaign 98

Oktopost

JANUARY 20, 2025

Launching an employee advocacy program is one of the most exciting and impactful steps a B2B marketer can take. Pro Tip Create a sense of community among advocates by setting up a dedicated chat or channel (e.g., The advocacy program is no longer a “nice-to-have” but a core part of your social selling and marketing efforts.

Guidelines 62

Guidelines Metrics B2B Training 62

Keyhole.co

JANUARY 13, 2025

With 220 million monthly active users across 190 countries , they’ve built a presence that doesn’t just market their platform it showcases what’s possible with it. Each channel becomes a unique space where Canva connects with different segments of their community, from design newcomers to creative professionals.

Analysis 52

Analysis Social Media Brands Education 52

Hootsuite

JANUARY 17, 2025

ULR shorteners make messy links look more polished, which is especially helpful on social media or in marketing materials, where space can be limited and presentation matters. A URL shortener is a tool that takes a long web address (URL) and turns it into a much shorter one. Many of them also offer tracking features. month Short.io

URL 88

URL API HootSuite Analytics 88

Keyhole.co

JANUARY 10, 2025

In 2025, the line between social media and email marketing is blurrier than ever, as brands increasingly combine these two powerful tools to maximize their marketing potential. Integrating social media with email marketing isnt just a trend; its a necessity to stay competitive in a fast-evolving digital landscape.

Social Media 52

Social Media Embedding Marketing How To 52

Hootsuite

JANUARY 3, 2025

Some days are the byproducts of marketing campaigns. Times Up: International Transgender Day of Visibility As a charity that advocates for victims of sexual harassment, this post from Times Up is a meaningful expression of solidarity with the transgender community. Where do social media holidays come from?

Social Media 111

Social Media List HootSuite Hashtag 111

Tweaklibrary

JANUARY 4, 2025

AI tools can be used in many industries such as finance, healthcare, education and marketing. – Automate Tasks Using AI AI tools have made their way into all kinds of operations – operations management, content creation areas, marketing, fetching sales figures, you name it. Which Are The Areas Where AI Tools Are Used?

Tools 12

Tools Tips How To Forums 12

Buffer Social

JANUARY 14, 2025

Jade Beason , creator coach, and digital marketing expert, says the biggest myth is believing paid reach is the same as getting  organic reach. It builds community, connection, and true value for your audience. They’re suitable for brand collaborations and building a community. Leave some room for spontaneity.

Types 116

Types Instagram Content How To 116

Sprout Social

JANUARY 24, 2025

Between emerging networks, algorithm changes, meme culture, dynamic trend cycles and high-volume inboxes flooded with everything from customer inquiries to brand praises, marketers are familiar with social media noiseand the challenges that come along with it. Here are five strategies you can use to mitigate noise.

Social Media 106

Social Media Strategy Notification Meme 106