October, 2024

Remove marketing-communities
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A guide to choosing the most effective social media networks for your brand

Sprout Social

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

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9 tips for Reddit marketing (that Redditors won’t hate)

Hootsuite

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). Is Reddit a good platform for marketing?

Reddit 94
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How Gen Z uses social media and what that means for brands

Sprout Social

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Everything changed with Baby Boomers. Sound familiar? Data backs this up.

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How and why you need to track brand mentions across networks

Sprout Social

Forum and community mentions These occur when your brand, products or services are mentioned or discussed in online forums or communities used for open discussions and can include sites like Discord, Reddit, Quora and specialized forums (e.g., tech forums, gaming communities).

Brands 115
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How social listening increases customer advocacy: 6 examples

Hootsuite

Consumers trust what other consumers say over a brand’s own marketing. Marlow Monitoring conversations about your brand and industry online is a powerful marketing tool. Use social listening to understand how they can best keep their community safe, fed, and happy. Book one now. The company’s plan of action? No purch nec.

Examples 100
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How social media changed the sports marketing game

Sprout Social

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 91
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Using AI to build your professional profile in B2B

Oktopost

Standing out on social media is critical in the competitive B2B marketing and sales world. You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field. It is more than only being a professional at your specific job.

B2B 118