Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

Social Media 138

Social Media Content How To Sentiment 138

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. What are influencer marketing KPIs?

Influencer 130

Influencer Campaign CPM Sentiment 130

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde. Here’s a look at what we covered.

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Widget Sentiment API Team 128

Sprout Social

SEPTEMBER 17, 2024

You’ll learn the benefits of scheduling and step-by-step instructions for using Sprout Social and Facebook Business Suite’s scheduling features. Short answer: scheduling Instagram Stories makes a social media marketer’s life a lot easier. Plan for large campaigns Planning for a wide-scale marketing campaign?

Instagram 136

Instagram How To Publishing Template 136

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 124

Retail Social Media How To UGC 124

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. Tune in to discover how to transform your social media strategy and become the brand your audience loves to follow!

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B2B Loyalty Apple Buy 152

Blog2Social

SEPTEMBER 16, 2024

Social media has become a reliable tool for networking, customer loyalty, brand advertising and market research. Next-gen marketing tools help your business stay at the top. So for smart businesses that want to stay ahead, it’s an indispensable platform.

Social Media 119

Social Media Tools Marketing Loyalty 119

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. Measure ROI.

Research 112

Research Social Media HootSuite ROI 112

Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. That’s where social media benchmarks come in. How often should you post on social media in financial services?

Social Media 116

Social Media Data HootSuite LinkedIn 116

Hootsuite

SEPTEMBER 18, 2024

How do you know if your social strategy is working? That’s where social media benchmarks come in. Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective. How often should you post on social media in government?

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Research Social Media HootSuite Sample 115

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 140

Trends Data Tips Marketing 140

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Do you have a large social media marketing team?

Facebook 101

Facebook Sentiment Marketing Analysis 101

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

Social Media 107

Social Media How To Sentiment Analysis 107

Ignite Social Media

SEPTEMBER 11, 2024

In the inaugural Ignite Social Media Trends Survey , we asked social media marketers their perspectives on varying topics. Social Media Marketing Career Satisfaction People who work in social media marketing are generally happy with their decision to do so, according to the survey.

Social Media 97

Social Media FeedBurner Survey Marketing 97

Hootsuite

SEPTEMBER 16, 2024

How do you know if your social strategy is hitting the mark? That’s where social media benchmarks come into play. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 Is 100 likes a big deal or just average?

Education 106

Education Research Social Media HootSuite 106

Hootsuite

SEPTEMBER 17, 2024

In recent years, social platforms have become the go-to places for consumers to interact with brands. But in most companies, social media and customer service functions are completely separate. Why should you connect your social media with Salesforce? On top of that, social media gets to… stay social.

HootSuite 119

HootSuite FAQ Team Directory 119

Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually.

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Committee Marketing Class Collaboration 86

Ignite Social Media

SEPTEMBER 16, 2024

If you were savagely ranking your friends on MySpace in 2007 ( when Ignite was founded ), you know that the social media landscape has undergone a significant transformation. So, how are they sharing their time between platforms, and how can we use this to enhance our social strategies ? minutes respectively.

Social Media 97

Social Media Engagement Reddit Marketing 97

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Plus, she gives us a sneak peek at an exciting campaign she’s currently working on!

B2B 83

B2B Influencer How To Marketing 83

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Template 101

Template Templates Influencer Strategy 101

Oktopost

SEPTEMBER 25, 2024

Chris Sheen, Director of Social at Celonis stops by the Radically Transparent podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. Chris argues how these phrases, while safe, can make your marketing feel stale and disconnected.

B2B 93

B2B Social Media Management Team Authentication 93

Oktopost

SEPTEMBER 19, 2024

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media? What is paid social media?

Organization 71

Organization Resources Social Media B2B 71

Social Media Strategies Summit

SEPTEMBER 16, 2024

Image source In the context of higher ed marketing, those “real customers” are your current students. Ready to start leveraging student content creators as part of your own social media strategy? But trends can come and go in a single day in the ever-changing social media landscape.

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Examples Content UGC Education 250

Sprout Social

SEPTEMBER 26, 2024

Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement. This is a huge achievement as it shows that your Instagram marketing efforts are paying off. As such, good engagement serves as social proof and reflects positively on your brand authenticity.

Engagement 124

Engagement Instagram How To Hashtag 124

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR? This is a sign the media has become democratized.

Influencer 93

Influencer Marketing Campaign Eventful 93

Oktopost

SEPTEMBER 2, 2024

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections! No one even saw it flop.”

B2B 77

B2B Social Media How To Meme 77

Oktopost

SEPTEMBER 19, 2024

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. 83% of marketers say that social media ROI is difficult to measure.

Data 62

Data Social Media B2B Analytics 62

Sprout Social

SEPTEMBER 16, 2024

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. On social, the return to college life is marked by move-in day montages and new student rites of passages. Back-to-school season is in the air.

Report 104

Report Class Sentiment Apple 104

Oktopost

SEPTEMBER 10, 2024

With 96% of B2B companies using LinkedIn for marketing , you won’t be able to stand out in a sea of posts if you’re doing the same things everybody else is doing. As a result, many social media platforms are either designed around it or retooling themselves to feature it more prominently. What Makes a Good LinkedIn Post?

Examples 71

Examples LinkedIn Meme B2B 71

The Social Media Hat

SEPTEMBER 21, 2024

Episode 28 of the AI in Marketing: Unpacked podcast, with Kai Blakeborough The post Guiding the Future: How to Develop Corporate AI Guidelines appeared first on The Social Media Hat.

Guidelines 165

Guidelines How To Social Media Marketing 165

The Social Media Hat

SEPTEMBER 3, 2024

Episode 24 of the AI in Marketing: Unpacked podcast, with Mike Allton The post The AI Revolution is Here: What Every Marketer Needs to Know appeared first on The Social Media Hat.

Marketing 158

Marketing Social Media 158

The Social Media Hat

SEPTEMBER 19, 2024

Episode 27 of the AI in Marketing: Unpacked podcast, with Mike Allton The post AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing appeared first on The Social Media Hat.

Hosting 155

Hosting Content Marketing Social Media 155

Keyhole.co

SEPTEMBER 2, 2024

Email marketing has become ubiquitous these days because of a relatively low cost-per-campaign and high return on investment. Not surprisingly, one-third of marketers use email campaigns to promote brands. However, running a high-performing email marketing campaign takes more than writing engaging and personalized messages.

Social Media 52

Social Media Marketing How To Campaign 52

The Social Media Hat

SEPTEMBER 10, 2024

The post Will AI Really Take Your Marketing Job? Here’s What You Need to Know appeared first on The Social Media Hat. Understand how AI impacts your role and how to future-proof your career.

Marketing 157

Marketing Social Media How To 157

The Social Media Hat

SEPTEMBER 28, 2024

Episode 29 of the AI in Marketing: Unpacked podcast, with Ian Anderson Gray The post From Chaos to Clarity: AI-Powered Thought Organization for Marketers appeared first on The Social Media Hat.

Organization 145

Organization Marketing Social Media Tools 145