The Social Media Hat

JULY 20, 2024

Episode 12 of the AI in Marketing: Unpacked podcast, with Jeff Sieh The post Revolutionizing Media: AI Tools for Podcasts, Video Editing, and More appeared first on The Social Media Hat.

Tools 168

Tools Video Social Media Marketing 168

The Social Media Hat

JULY 6, 2024

Episode 10 of the AI in Marketing: Unpacked podcast, with Asavari Moon The post From Traditional to Predictive: Navigating Marketing’s AI Transformation appeared first on The Social Media Hat.

Social Media 184

Social Media Marketing Content Strategy 184

The Social Media Hat

JULY 14, 2024

Key B2B Influencer Marketing findings and statistics to inform your program. The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat.

Survey 160

Survey B2B Influencer Marketing 160

Oktopost

JULY 9, 2024

Passionate about creating authentic and entertaining social-first content, Kaylin Balderrama joined us on Behind the Post to share how her innovative social strategy has grown Bazaarvoice’s followers by 16,000 since December. She highlights that no matter if you’re in B2C or B2B, you’ll always be marketing to people.

B2B 141

B2B Bazaarvoice Social Media How To 141

The Social Media Hat

JULY 11, 2024

Storytelling is key to great marketing, an AI is positioned to help you. The post Unlock the Secrets of AI-Powered Storytelling appeared first on The Social Media Hat.

Social Media 171

Social Media Marketing Strategy 171

The Social Media Hat

JULY 18, 2024

20 ways you need to *stop* using AI for marketing today. The post How NOT to Use AI appeared first on The Social Media Hat.

Social Media 187

Social Media Marketing 187

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine.

B2B 105

B2B Influencer ROI Authentication 105

Ignite Social Media

JULY 15, 2024

It’s that time of year when not only is the temperature heating up, but also marketing planning for next year. With that, here’s an AI image that was generated from the prompt , “ AI robot sitting at a desk doing a marketing job, office setting is hip and colorful,” courtesy of Midjourney. Do you invest in AI tools?

RFP 94

RFP Questions Upcoming Trends 94

Ignite Social Media

JULY 9, 2024

In the fast-paced world of social media marketing, video content reigns supreme. But as marketers, we need to ask ourselves: what really counts as a view? As a marketer, this means you need to focus on creating engaging , loop-worthy content that captures attention instantly.

Social Networking 94

Social Networking Video Metrics Embedding 94

Amy Porterfield

JULY 11, 2024

Listen on… Why quitting social media could be the best move you can make to scale your business with Kate Kordsmeier. I want you to take a moment […] The post #696: How I Quit Social Media & Still Grew My Business 165% with Kate Kordsmeier appeared first on Amy Porterfield | Online Marketing Expert.

Social Media 113

Social Media Marketing List Content 113

The Realtime Report

JULY 29, 2024

Boosting Social Media Engagement: Strategies and Tips for Success Social media engagement serves as a vital component of effective social media marketing. Tips for Increasing Your Social Media Engagement 1. Social media is ever-changing, so evolve your approach throughout the year.

Engagement 91

Engagement Social Media Strategy Tips 91

Oktopost

JULY 22, 2024

Passionate about the impact of social on lead generation, Lena Weber-Reed walks us through how she created and launched a social selling pilot program that secured her management’s buy-in for a social selling strategy. Both marketing and sales work on revenue, that’s the same pipeline. Love going Behind the Post?

Buy 87

Buy How To B2B Startup 87

Oktopost

JULY 30, 2024

Since your demand-generation activities will determine the content and experiences that form most customers’ first impressions of your brand, it can be helpful to think of it as the foundation on which all of the lower-in-the-funnel marketing initiatives are built. Slow but steady growth? Customer retention? Your biggest sales month ever?

B2B 117

B2B Cost Metrics Social Media Management 117

Bill Hartzer

JULY 10, 2024

HireInfluence, a renowned influencer marketing agency, has announced its strategic prioritization of TikTok, aiming to enhance campaign effectiveness and deliver exclusive features for brands seeking to maximize their reach and engagement on the popular social media platform.

Campaign 88

Campaign Influencer Collaboration Features 88

Sprout Social

JULY 23, 2024

As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. I talk to brands at every stage.

Social Media Management 90

Social Media Management Sentiment Transportation Embedding 90

Hootsuite

JULY 10, 2024

A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. In short, strategic use of social listening keeps you ahead of the game. It reveals deep insights that maximize your social efforts. What is a social listening strategy?

Examples 102

Examples Strategy HootSuite Sentiment 102

Oktopost

JULY 4, 2024

As we celebrate a decade of Oktopost’s journey, it’s incredible to reflect on how much the B2B marketing landscape has evolved, mainly through the transformative power of social media. Ten years ago, social media was often viewed as a platform predominantly for B2C marketing.

B2B 62

B2B Analytics Social Media Team 62

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. customizable template and start mapping out opportunities for your next win on social.

Analysis 87

Analysis Social Media Tools HootSuite 87

Oktopost

JULY 18, 2024

In an exclusive chat with James Fletcher, founder of JTF Marketing, this episode of Radically Transparent dives into the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. This would free marketers to focus on strategy and creativity.

Data 87

Data Patterns Reputation Apple 87

Oktopost

JULY 2, 2024

In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?

B2B 118

B2B Communities Community building Loyalty 118

Blog2Social

JULY 10, 2024

Did you know that social media has over 5 billion users worldwide? Selecting the right social media platform and leveraging it to build a community around your brand helps boost your reach and makes it easier for you to connect with your target audience.

Communities 59

Communities Data Strategy Facebook 59

The Social Media Hat

JULY 27, 2024

Episode 13 of the AI in Marketing: Unpacked podcast, with Kimberly Anderson-Mutch The post AI as a Co-Pilot: Integrating AI into Your Content Strategy appeared first on The Social Media Hat.

Strategy 78

Strategy Content Social Media Marketing 78

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. Like any marketing strategy, the best way to make your Pinterest efforts successful is through experimentation.

Brands 99

Brands Travel Metadata Feedly 99

Bill Hartzer

JULY 8, 2024

Sprout Social, Inc. The lawsuit, spearheaded by Rosen Law Firm, claims that Sprout Social made false and misleading statements during the Class Period, resulting in significant investor losses. Key Allegations in the Case The lawsuit centers around several critical allegations against Sprout Social. which it had acquired.

Class 97

Class Issues Patterns Report 97

Keyhole.co

JULY 29, 2024

In today’s competitive world, customer expectations have increased, especially on social media platforms. One of the best ways to do that is by integrating chatbots across all social media platforms to ensure that you quickly connect with your customers and provide relevant information. Image source 6.

Social Media 52

Social Media Hotels Cost System 52

The Realtime Report

JULY 1, 2024

5 Common Content Creation Mistakes Businesses Make with AI (And How to Avoid Them) Artificial intelligence (AI) is transforming the way businesses approach content creation, offering innovative solutions to generate ideas and streamline marketing efforts. She is a renowned content creator, influencer, and social media consultant.

Content 91

Content How To Reputation Construction 91

Keyhole.co

JULY 27, 2024

Everything starts with brand awareness and then you can move customers through your marketing funnel. That content can take various forms, everything from social media posts to blogs. That’s not to say your marketing team isn’t real but in this case, it refers to people outside your team. What is UGC?

UGC 52

UGC Brands Authentication Instagram 52

Bill Hartzer

JULY 17, 2024

Understanding what elements drive purchase behaviors can help tailor more effective marketing strategies. Generation Z Leading the Charge Generation Z, defined as those born between 1997 and 2012, is at the forefront of this trend, with 66% having made purchases based on influencer content.

Survey 88

Survey Products Content Influencer 88

Oktopost

JULY 4, 2024

In B2B marketing, employee advocacy is paramount for building a company’s social media presence and overall marketing success. This powerful marketing strategy leverages your employees as brand ambassadors, enabling you to amplify your reach, build brand authority, and solidify trust with your target market.

B2B 48

B2B Marketing Authentication Reputation 48

BeingOptimist

JULY 21, 2024

Content Creation and Marketing : AI tools are now capable of generating high quality blog posts, social media content, and even video scripts. Content Creation and Marketing Application : Generative AI is transforming content creation by generating high quality text, images, and videos tailored to specific audiences.

Patterns 82

Patterns Privacy Applications Training 82

Keyhole.co

JULY 28, 2024

Make your channel look professional You have to look the part to make it on social media. Make sure you incorporate keywords and include links to your website and social media accounts. Post your videos on social media You are your best promoter. That’s how YouTube makes money.

YouTube 52

YouTube Strategy Sports Collaboration 52

Webbiquity SMM

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

B2B 157

B2B Strategy Hubspot Marketing 157

Social Media Today

JULY 8, 2024

Some pointers on which data points you need to be keeping tabs on.

Social Media 213

Social Media Marketing Data 213

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ.

Analytics 213

Analytics Social Media Tools Price 213

Social Media Today

JULY 8, 2024

Some pointers on which data points you need to be keeping tabs on.

Social Media 191

Social Media Marketing Data 191