June, 2024

Remove marketing-communities
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7 Examples of Well Done Pride Month Posts on Social Media

Oktopost

Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changing their Pride strategy this year. Showcase LGBTQ+ stories and voices.

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Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier

Oktopost

BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Tune in now and discover how you can implement these strategies to become a more effective B2B marketer.

B2B 147
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Reddit social listening: What it is and strategies for using it

Sprout Social

Reddit is more than just a social platform—it’s community forum meets social media. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. The benefits go beyond your marketing strategy, as social listening can increase org-wide success.

Reddit 142
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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

Each of these communities is unique, yet they all contribute to one shared college experience. Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy.

Education 134
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Boost employee advocacy adoption with Oktopost’s Social Advocacy App on Slack

Oktopost

That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through internal communication channels. In 2024, we understand the power of employee advocacy and how it can give your marketing strategies a much-needed power boost.

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Breaking Ground: The latest Sprout updates you need to know about

Sprout Social

Our recent Social Media Productivity Report found that almost half of social marketers feel they sometimes or rarely have enough time to get their work done, and even more (63%) agree that manual tasks prevent them from doing high impact work. Enter Sprout. Impressions?

Hotels 133
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How to Stay Productive as a Social Media Manager

Oktopost

Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. From crafting strategic social content plans to growing online communities and keeping up with the latest trends trends, we’re juggling multiple responsibilities.