May, 2024

Remove marketing-communities
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5 Essential Tips for a Killer Reactive Social Media Strategy

Ignite Social Media

These small details can make a big difference in building genuine connections with your audience through community management. Given that, our team of experts has real-world knowledge to help brands navigate the complexities of social media, stay ahead of the curve, and deliver exceptional community management results.

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From Followers to Advocates: How to Build a Loyal Social Media Community

Convince & Convert

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. The way brands engage with their community is what makes them stand out and become memorable, and can even spark headlines across traditional media (more on that later).

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Elevating Brand Engagement: Ignite Social Media’s Innovative 12 Days of Entenmann’s Campaign

Ignite Social Media

This case study delves into the details of our “12 Days of Entenmann’s” campaign, which used creative learnings from past years, upgraded community management and a strong holiday tradition to drive success. Measurable Impact and Audience Engagement The community engagement helped us drive impressive results.

Campaign 162
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Influencer marketing trends across industries

Sprout Social

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Industry 100
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What social media tasks to automate and what to personalize

Sprout Social

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

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The Increasingly Important Role of IPTV in College & University Sports Venues

The Realtime Report

Here, Andy Wagner, who leads the NFL and collegiate sports entertainment markets for VITEC, offers his insights on the evolution of IPTV in collegiate sports. In addition to students, alumni, parents, and fans from visiting teams are all part of the community that make up the fan base.

Sports 127
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Are Branded Podcasts Worth the Investment in 2024?

Convince & Convert

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brands 138