April, 2024

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024.

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AI Marketing Primer: A Comprehensive Guide for Marketers

The Social Media Hat

Everything you need to know about Marketing AI to get started today. The post AI Marketing Primer: A Comprehensive Guide for Marketers appeared first on The Social Media Hat.

Marketing 193
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Instagram Updates Feed Algorithm to Prioritize Original and Emerging Creators

Social Media Today

If it can accurately detect and recommend original posts, that could be a major win for both creators and users.

Feed 215
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How to Win the Meta Ad Auction

Jon Loomer

Most Meta advertisers know that an auction drives ad delivery, but do you know how this works ? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and user experience are part of the equation.

How To 156
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 153
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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales.

More Trending

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Adapt or Be Left Behind: AI’s Marketing Revolution Awaits

The Social Media Hat

Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat.

Marketing 187
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TikTok Shares New Research on the Benefits of Creating Ads in Multiple Languages

Social Media Today

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

Research 204
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Why Conversion Results are Inflated

Jon Loomer

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. It could be pixel, API, or event issues. Or it could be a misunderstanding of the results. Real-Life Example Here’s an example. I’ve been running a test for a free subscription. I created a separate landing page and form for the test, and I tag people in my CRM when they subscribe there.

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#670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione

Amy Porterfield

Listen on… Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione. My friend, my guest today has built an […] The post #670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 117
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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31 free social media templates that will elevate your workflows

Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Templates 115
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. But it doesn’t have to be so hard. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

Curation 103
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Automating Your Social Media? Beware of These Common Pitfalls.

The Social Media Hat

It's possible you're utilizing too much marketing automation, and jeopardizing your business. The post Automating Your Social Media? Beware of These Common Pitfalls. appeared first on The Social Media Hat.

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TikTok May Enable Brands To Generate AI Bots to Pitch Products

Social Media Today

The process would enable brands to create AI characters that sell their products in the app.

Products 215
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging

ProBlogger

The post Can You REALLY Make Money Blogging? 7 Things I Know About Making Money from Blogging appeared first on ProBlogger. Ever wondered if tapping away at your keyboard can really pay the bills? Is it really possible to make a living from blogging? Is it just a small number of people making money from blogging? Is it only really possible to make money blogging if you write about the topic of making money blogging?

Survey 57
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#666: April Fool’s Takeover: Why Telling Your Story Will Not Help Your Business with Donald Miller

Amy Porterfield

Listen on… This copywriting strategy will completely transform your business with Donald Miller. Happy April Fool's Day, my friends! Donald Miller has taken over the Online Marketing Made […] The post #666: April Fool’s Takeover: Why Telling Your Story Will Not Help Your Business with Donald Miller appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 117
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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.

Hubspot 112
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How the Threads Algorithm Works in 2024 [GUIDE]

Hootsuite

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity.

HootSuite 102
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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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Keeping the Human Touch in an AI-Driven World: The Future of Marketing

The Social Media Hat

Breaking down why the human side of marketing isn’t going anywhere. The post Keeping the Human Touch in an AI-Driven World: The Future of Marketing appeared first on The Social Media Hat.

Marketing 175
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Data Suggests Threads Is Seeing More Daily Users in the US Than X

Social Media Today

Could Threads be on track to become the real-time social platform of choice?

Data 217
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5 Critical Elements You Need to Check Off for Every Blog Post

ProBlogger

The post 5 Critical Elements You Need to Check Off for Every Blog Post appeared first on ProBlogger. This post is by ProBlogger subject matter expert Ali Luke Over the past few years, I’ve conducted a lot of blog reviews for fellow writers. It’s always great fun to read other people’s posts … especially when they’re on topics that are totally new to me!

Blogger 55
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#669: The Genius Business Idea I Wish I Had Thought of Sooner

Amy Porterfield

Listen on… Why focusing on the structure of your teams (and my genius idea for how to do it) is the smartest thing you can do for your […] The post #669: The Genius Business Idea I Wish I Had Thought of Sooner appeared first on Amy Porterfield | Online Marketing Expert.

Team 113
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Streamline Your HR Processes with a Free HR Process Checklist Template

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

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Find UK Instagram influencers to grow your brand

Sprout Social

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.

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Blox Fruits Codes for Free Money, XP Boost & More

Tweaklibrary

Blox Fruits codes are a free and easy way to get boosts and bonuses. The codes provide you with free character EXP, granting you some time during which your XP is doubled. Here is a list of working Blox Fruits codes and also instructions on how you can redeem them. Being a big One Piece fan, I love Blox Fruits for its adaptation of the anime’s rich universe.

FAQ 21
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How To Measure The ROI Of Implementing AI In Your Marketing Strategy

The Social Media Hat

Learn how your investment in AI in Marketing can provide real ROI. The post How To Measure The ROI Of Implementing AI In Your Marketing Strategy appeared first on The Social Media Hat.

ROI 174
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Threads Adds Hidden Words and Post Notification Controls

Social Media Today

Users will be able to specify words, phrases and emojis they want excluded from their feed, search results and profile view.

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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process

ProBlogger

The post Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process appeared first on ProBlogger. It hits you like a TON of BRICKS! It’s an idea for that KILLER blog post that is just bound to bring you all the traffic that you’ve ever dreamed of. With the idea fresh in your mind you sit down at your keyboard and BANG it out – desperate to hit publish as quickly as you can for fear that someone else will beat you to the PUNCH !

Process 55
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#673: My Entrepreneur’s Bookshelf: Must-Read Books for 2024

Amy Porterfield

Listen on… Why I believe my 2024 bookshelf will expand my knowledge, spark creativity and boost my mental health. Want to know a super simple yet super effective […] The post #673: My Entrepreneur’s Bookshelf: Must-Read Books for 2024 appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 113
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How to create better social listening queries

Sprout Social

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

How To 105
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How To Craft Netherite Armor in Minecraft 1.20

Tweaklibrary

Minecraft is a hot favorite amongst gaming geeks and the regular updates make it all the more enticing and addictive. However, the recent iterations of Minecraft have put forth challenges for gamers. But, isn’t that the joy of gaming? Talking about the challenge, Netherite is one of the most powerful materials in Minecraft. With it, you can craft the strongest tools, armor, and weapons.

How To 21
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Interview Scorecard Free Downloadable Template

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.