Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

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Influencer Campaign Marketing Social Media 243

Social Media Strategies Summit

AUGUST 17, 2023

As marketers, we have more data at our fingertips than ever before. Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. To help you choose those metrics, we’ve rounded up 13 of the most impactful social media metrics to track.

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Social Media Metrics Sentiment Brands 130

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. But empowering other teams to tap into social for business insights and create content—for your channels or theirs—requires the right training. Think: posting anxiety or brand risk.

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Social Media Training Brands Social Media Management 106

The Social Media Hat

AUGUST 21, 2023

Partnership Unpacked, Episode 35, with Bob Cargill The post Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill appeared first on The Social Media Hat.

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Brands Marketing Social Media 125

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

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Social Media Tools HootSuite Tweetdeck 88

Oktopost

AUGUST 10, 2023

Any form of digital marketing – whether SEO or traditional PPC – is ultimately designed to generate more quality leads and boost the numbers going into the funnel (and out the other end). Some are more effective than others – and some really need to be executed as part of a more comprehensive marketing strategy in order to bear fruit.

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Social Media UGC How To B2B 62

Sprout Social

AUGUST 31, 2023

What would your boss say if you proposed taking a month off of social media? Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. At L.L.Bean, the answer was yes.

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Social Media Team Instagram Authentication 110

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. This is where the strategic utilization of social media comes into play. Thankfully, even if you’re not using social media for lead generation currently, it’s never too late to get started.

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Social Media B2B How To Influencer 62

The Social Media Hat

AUGUST 28, 2023

Partnership Unpacked, Episode 36, with Krishna Subramanian The post The Latest Developments In Influencer Marketing w/ Krishna Subramanian appeared first on The Social Media Hat.

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Influencer Marketing Social Media Content 114

The Social Media Hat

AUGUST 7, 2023

Partnership Unpacked, Episode 33, with Jeff Fransen The post Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff Fransen appeared first on The Social Media Hat.

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Influencer Marketing Social Media Tools 116

Hootsuite

AUGUST 3, 2023

Social media is kind of magical, right? Even if you don’t take your social media content too seriously, the U.S. The SEC can — and will! — hold businesses accountable for the things they say on social media platforms. After all, you’re using social media to build your brand , not commit fraud.

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Social Media HootSuite Tips Influencer 86

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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Social Media Content Authentication Airlines 86

Hootsuite

AUGUST 17, 2023

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. 1 Social Media Tool Create. See full pricing here.

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Comparison HootSuite Social Media Management Social Media 77

Audiense

AUGUST 2, 2023

We’re in the era of social media and constant online presence — brands are battling for every inch of real estate in the market of consumer attention.

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Real Estate Social Media Marketing Strategy 78

Keyhole.co

AUGUST 4, 2023

Did you know that in 2022, the average person spent approximately two and a half hours a day on social media apps? Social media now also accounts for 38% of the world’s total daily online time. Learn how to evaluate your reach on social media in 2023 in this article. What is social media reach?

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Social Media How To Hashtag Analytics 52

Keyhole.co

AUGUST 29, 2023

While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. If you’reyour experiencing a creative rut or simply want to add some pizzazz to your social media marketing efforts, ChatGPT ‌ can‌can help you create that coveted viral social media content you crave.

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Social Media Content Hashtag Brands 52

Ignite Social Media

AUGUST 1, 2023

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. The dynamic nature of social media requires brands to stay updated, adapt, and optimize their strategies.

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Study Brands Social Media Instagram 78

Hootsuite

AUGUST 14, 2023

What about one perfect social media management tool? If you’re commitment-phobic when it comes to picking a social media management platform, we get it. So if you’re not 100% sure if Later is your social media soulmate, that’s totally fine. 1 Social Media Tool Create. And is it… Later?

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HootSuite Social Media Management Social Media Hashtag 67

Ignite Social Media

AUGUST 21, 2023

Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. In a new blog post on Carusele , our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales. This helps isolate the influencer marketing impact.

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Influencer Retail Marketing Social Media 78

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

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Tools Team Marketing Social Media 83

Hootsuite

AUGUST 16, 2023

Artificial intelligence tools are a hot topic in marketing circles. 74 artificial intelligence statistics for marketers Artificial intelligence growth statistics The pace at which businesses and individuals are adopting AI has not been seen with other emerging technologies. GPT-3 was originally trained with 45 terabytes of data.

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Statistics Marketing Social Media Tools 92

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later.

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Social Media Brands Sentiment Banking 70

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson.

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Social Media Sentiment Metrics Brands 75

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

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B2B Content Social Media Marketing 62

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

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B2B Content Social Media Marketing 62

Oktopost

AUGUST 16, 2023

This is a golden opportunity, allowing you to integrate Instagram Stories into your social media marketing strategy in one streamlined workflow. Every Social Media Manager (SMM) knows the importance of Instagram Stories in the digital landscape. Why is This Update Integral to Your Social Media Strategy?

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Instagram Features Social Media Management Social Media 62

Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. We invited three influencer marketing experts to share best practices in this conversation. Take a look: If you’d prefer to read instead, we’ve summarized below.

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Influencer Brands Social Media Travel 78

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

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Analytics Conversation Brands How To 80

Oktopost

AUGUST 16, 2023

Instagram, the quintessential social media platform for visual content, has rolled out a groundbreaking update to its API—enabling the sharing of Instagram Stories. This comes as a golden opportunity for businesses, especially those who’ve integrated Instagram into their social media marketing strategy.

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Instagram Features Social Media Social Media Management 62

Hootsuite

AUGUST 30, 2023

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

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Social Media Instagram HootSuite Strategy 90

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. On social media, fostering community means getting the people who are connected to you connecting to each other. Creating an engaged social media community is a lot like cultivating a group of brand advocates.

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Social Media Communities Community building Instagram 79

Oktopost

AUGUST 4, 2023

They hold an incredibly high value for businesses, provided you understand how to showcase their enthusiasm in a way that feels authentic and done for the right reasons: by driving advocacy on social media. Utilizing the Right Advocate Marketing Platform Why Turn Your Employees into Advocates?

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Social Media ROI Content Brands 62

Sprout Social

AUGUST 16, 2023

On the hunt for a Salesforce Social Studio replacement? We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With Sprout, you get an intuitive, straightforward platform designed to help you maximize business impact from social.

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Brands Social Media Management Social Media Authentication 65

Buffer Social

AUGUST 1, 2023

We could have come up with clever social media videos of our own to try and capture even some of the 1.7 If we did it well with a smart TikTok strategy behind it, we probably would have seen solid marketing results, be it a growth in followers or a bump in sales.

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Trends Products Social Media Influencer 76

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. Meta , for example, recently removed marketers’ ability to target underaged users based on their in-app activity. It’s a common trap business leaders fall into.

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Brands Marketing Loyalty Social Media 79