April, 2023

Remove social-media-marketing
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Marketing Financial Services: Balancing Compliance with Charisma on Social Media


A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social selling is one of those key deciding factors in the competition between brands. How should it look? Why be charismatic?

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Social media algorithms on every platform: explained (with marketing applications)


However, the algorithms we spend the most time with are social media algorithms. We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history.

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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How Higher Education Institutions Can Find and Work With Influencers

Social Media Strategies Summit

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. Are you planning your first higher ed influencer marketing campaign or looking to optimize your existing strategy? Read our top insights on how higher ed institutions can find and work with influencers.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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4 Ways You Can Combine Social Media and Email Marketing


Email and social media are powerful tools for businesses. Each of these can be used to promote products and services.

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LinkedIn vs. Instagram for Influencer Marketing: Which Platform is Better for Your Business?

The Social Media Hat

The post LinkedIn vs. Instagram for Influencer Marketing: Which Platform is Better for Your Business? appeared first on The Social Media Hat. Make sure you select the best platform for your brand.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.