Social Media Strategies Summit
MARCH 22, 2023
LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Are you wondering how to advertise on LinkedIn? Fortunately, the LinkedIn Ads Campaign Manager is intuitive.
Jenn's Trends
MARCH 23, 2023
One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator. Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram. But there are significant differences in a couple of areas that make us really want one or the other.
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Social Media Strategies Summit
MARCH 16, 2023
In just over a decade, Instagram has transformed from a convenient way to share pictures of your lunch to a staple of many brands’ social media marketing strategies. That’s largely down to its reach and engagement. According to Pew Research Center , four in ten Americans are on Instagram. About three-fifths use the platform at least once a day, while almost half do so several times a day.
Social Media Today
MARCH 26, 2023
The leak could leave Twitter more vulnerable to hackers.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
The Social Media Hat
MARCH 26, 2023
Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.
Jon Loomer
MARCH 8, 2023
Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations. While I was confident in the results, some people questioned whether they were misleading because I used all placements. I saw it as an opportunity to run another test. And after this one, I plan to run a third. The short summary: The second test validates the results of the first.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Oktopost
MARCH 27, 2023
Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.
Social Media Strategies Summit
MARCH 9, 2023
Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Either way, you must leverage tools and workflows to ensure maximum productivity.
Social Media Today
MARCH 27, 2023
A big change to try and drive Twitter Blue take-up - but will it work?
The Social Media Hat
MARCH 29, 2023
Tips for B2B Influencers on how to harness the power of word of mouth. The post The Science Behind The Effectiveness Of Word Of Mouth appeared first on The Social Media Hat.
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Jon Loomer
MARCH 27, 2023
Maybe your ads are running, but Meta doesn’t spend your entire budget. Or maybe your ads won’t deliver at all. Why?? It’s a common issue. Let’s break down the potential explanations for what might be happening and how you can address it. 1. Your Audience is Too Small This one’s rather logical, but some advertisers still miss it.
Audiense
MARCH 14, 2023
Audiense is proud to announce a new partnership with Kantar - as part of their new iLab open innovation ecosystem - alongside institutions and brands such as Coca-Cola, Twitter, Saïd Business School and Oxford University.
Hootsuite
MARCH 16, 2023
Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing.
Social Media Strategies Summit
MARCH 3, 2023
Hybrid learning is here to stay, with research from Barnes & Noble College Insights revealing that almost half of students favor a hybrid class format. This data poses a few challenges for higher education marketers. How do you engage students who are spending less time on campus? And how do you reduce “melt,” whereby students who’ve applied and paid a deposit don’t turn up for their first day of classes?
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
MARCH 2, 2023
Meta's making its age checking processes more widely available.
The Social Media Hat
MARCH 13, 2023
Partnership Unpacked, Episode 12, with Gordon Glenister The post Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister appeared first on The Social Media Hat.
Jon Loomer
MARCH 1, 2023
If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. But, the question should be asked: Should you ever use it? If the answer were a definitive “no,” this blog post would be over right now. Of course, it’s a bit more nuanced than that. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it.
Buffer Social
MARCH 23, 2023
What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Hootsuite
MARCH 9, 2023
Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. Getting certified can be especially helpful if you’re new to the industry or are stuck in a rut. But you might still be wondering, should I take the plunge? Or will this be a time-consuming piece of digital fluff thrown onto my resume? Well, we’ve got the answers in this post.
Audiense
MARCH 21, 2023
Landing that first sponsorship can be a game-changer for your podcast.
Social Media Today
MARCH 20, 2023
Bold, italics and underline options are coming to your tweets.
The Social Media Hat
MARCH 30, 2023
Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Jon Loomer
MARCH 15, 2023
Yeah, it’s one of those posts. I get that this is a vanity metric. By itself, it doesn’t mean much. But it’s a reflection of hard work. So, allow me to explain what I did to grow from nothing to 10,000 TikTok followers in a reasonably short period of time. (NOTE: All while not selling my soul or worrying about trends). I hit 10,000 TikTok followers today.
Buffer Social
MARCH 6, 2023
An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.
Hootsuite
MARCH 8, 2023
Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Tone Select a style None -- Tone -- Casual Cheeky Cheerful Confident Direct Dry Educational Firm Flowery Formal Frank Friendly Fun Grumpy Helpful Inspirational Irreverent Matter-of-fact Mysterious Playful Respectful Sophisticated Succinct Unhinged Witty -- Voice -- 18th-century poet ASMRtist Bestie Boomer Cyborg Emo teenager Fitness influenc
Sprout Social
MARCH 27, 2023
Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. And the campaign doesn’t end when your team hits “publish.” Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Social Media Today
MARCH 28, 2023
Some key tips to help maximize your content curation efforts.
The Social Media Hat
MARCH 4, 2023
One of the most powerful content marketing strategies to drive growth. The post How Influencer Marketing Can Help You to Define the Best Content Marketing Strategy for Your E-Commerce Business in 2023 appeared first on The Social Media Hat.
Jon Loomer
MARCH 6, 2023
There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. You can be better. Let’s make sure that you don’t make the same mistake. Maybe this is you. There’s a temptation to try to outsmart the algorithm. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics.
Janet Fouts
MARCH 29, 2023
Empathy can help us navigate through life’s challenges and build stronger relationships with the people around us. With empathy as our guide, we can turn overwhelm into resilience and use communication as a tool for connection. In the Businesssolver 2022 State of Workplace Empathy report, about 70% of employees and HR professionals believe that empathetic organizations drive higher employee motivation. 59% of employees surveyed felt fearful that reaching out to HR or a manager about a ment
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
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