Jenn's Trends
MARCH 23, 2023
One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator. Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram. But there are significant differences in a couple of areas that make us really want one or the other.
The Social Media Hat
MARCH 29, 2023
Tips for B2B Influencers on how to harness the power of word of mouth. The post The Science Behind The Effectiveness Of Word Of Mouth appeared first on The Social Media Hat.
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Jon Loomer
MARCH 8, 2023
Last week, I wrote about a Meta ads test that I ran to compare traffic quality results based on three different optimizations. While I was confident in the results, some people questioned whether they were misleading because I used all placements. I saw it as an opportunity to run another test. And after this one, I plan to run a third. The short summary: The second test validates the results of the first.
Social Media Today
MARCH 24, 2023
A new option to spark even more discussion on LinkedIn - and introduce relevant connections.
Advertiser: Paycor
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Audiense
MARCH 28, 2023
At the beginning of digital communication, marketers had a restricted resource of data, tools and knowledge, and the platforms were also in their early phase of evolution. As a standard tactic, ads triggered fear, social proof and scarcity.
Oktopost
MARCH 27, 2023
Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
MARCH 26, 2023
Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.
Jon Loomer
MARCH 27, 2023
Maybe your ads are running, but Meta doesn’t spend your entire budget. Or maybe your ads won’t deliver at all. Why?? It’s a common issue. Let’s break down the potential explanations for what might be happening and how you can address it. 1. Your Audience is Too Small This one’s rather logical, but some advertisers still miss it.
Social Media Today
MARCH 23, 2023
The new ARES platform will enable brands to incorporate Snap-powered AR experiences into their own sites and apps.
Audiense
MARCH 14, 2023
Audiense is proud to announce a new partnership with Kantar - as part of their new iLab open innovation ecosystem - alongside institutions and brands such as Coca-Cola, Twitter, Saïd Business School and Oxford University.
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Forbes Social Media
MARCH 7, 2023
Elon Musk walked back criticism of a Twitter employee on Tuesday after suggesting the man, who uses a wheelchair, was faking his disability and insisted he didn’t do any real work. Musk apologized via tweet and suggested he got bad information, though didn’t explain who supplied the info.
Hootsuite
MARCH 8, 2023
Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Tone Select a style None -- Tone -- Casual Cheeky Cheerful Confident Direct Dry Educational Firm Flowery Formal Frank Friendly Fun Grumpy Helpful Inspirational Irreverent Matter-of-fact Mysterious Playful Respectful Sophisticated Succinct Unhinged Witty -- Voice -- 18th-century poet ASMRtist Bestie Boomer Cyborg Emo teenager Fitness influenc
The Social Media Hat
MARCH 30, 2023
Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.
Jon Loomer
MARCH 6, 2023
There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. You can be better. Let’s make sure that you don’t make the same mistake. Maybe this is you. There’s a temptation to try to outsmart the algorithm. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
MARCH 29, 2023
Google’s 2022 Ad Safety Report highlights the scale of moderation activity required at large platforms.
Amy Porterfield
MARCH 30, 2023
Listen on… If you want to develop your brand voice, here’s where you should start When people think of a brand, they often think of what they look like visually – from their logo to their color palette. But one often overlooked (and equally important) aspect to a business’ brand is their voice. […] The post #558: What I Include In My Brand Voice Guide (& How It’s Served Me Really Well) appeared first on Amy Porterfield | Online Marketing Expert.
Forbes Social Media
MARCH 22, 2023
The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.
Hootsuite
MARCH 2, 2023
Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. At the end, we give several tips and tricks you can implement when automating DMs.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
The Social Media Hat
MARCH 4, 2023
One of the most powerful content marketing strategies to drive growth. The post How Influencer Marketing Can Help You to Define the Best Content Marketing Strategy for Your E-Commerce Business in 2023 appeared first on The Social Media Hat.
Jon Loomer
MARCH 20, 2023
You should use Meta events to track important actions that happen on your website. While there are standard events for your typical transactions (purchase, lead, contact), I also use nine custom events that fire when important engagement occurs. These events benefit Meta advertising. You can use them to add granularity to reporting, optimization , and even targeting.
Social Media Today
MARCH 29, 2023
Reddit’s also launched a new Transparency Center to provide more insight into its enforcement actions.
Oktopost
MARCH 16, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of vid
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
Forbes Social Media
MARCH 16, 2023
Months before the U.S. government demanded ByteDance divest from TikTok, the Department Of Justice’s Criminal Division subpoenaed the app’s Chinese parent company, according to a source.
Amy Porterfield
MARCH 16, 2023
Listen on… Learn to communicate in a way that converts with one of the top virtual selling experts I’ll be honest – I don’t think selling, or pitching, comes easily to anyone. Even if you’re a super confident and likable person, communicating in a way that converts is a skill that most people […] The post #554: Proven Webinar Selling Strategies That Aren’t Sleazy Or Pushy with Colin Boyd appeared first on Amy Porterfield | Online Marketing Expert.
The Social Media Hat
MARCH 25, 2023
Join forces with a high volume of content creators and influencers at once. The post 6 Tips for Partnering With Many Content Creators at Once appeared first on The Social Media Hat.
Jon Loomer
MARCH 1, 2023
If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. But, the question should be asked: Should you ever use it? If the answer were a definitive “no,” this blog post would be over right now. Of course, it’s a bit more nuanced than that. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Social Media Today
MARCH 14, 2023
The new feed of scientific content aims to highlight the educational potential of the app.
Sprout Social
MARCH 30, 2023
Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. The artificial intelligence chatbot has demonstrated how far AI has come in recent years, captivating consumers as much as C-suite executives. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR.
Oktopost
MARCH 13, 2023
Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey?
Amy Porterfield
MARCH 2, 2023
Listen on… Simple strategies to build your personal brand, monetize your message, and increase your influence If you’re first getting started with your personal brand, you’re probably wondering how the heck you’re going to cut through all the noise and position yourself as the go-to leader in your space. I get it – […] The post #549: Cut Through The Noise: How To Create A Unique Personal Brand With Rory Vaden appeared first on Amy Porterfield | Online Marketing Expert.
Advertiser: Paycor
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