Thu.Sep 19, 2024

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AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing

The Social Media Hat

Episode 27 of the AI in Marketing: Unpacked podcast, with Mike Allton The post AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing appeared first on The Social Media Hat.

Hosting 179
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Selling to People: What B2B Branding Can Learn From B2C Marketers

Convince & Convert

Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool.

B2B 141
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New Metric: Average Purchases Conversion Value

Jon Loomer

Meta’s rolling out a new metric… Within Ads Manager, you may see this alert: You can now add Average Purchases Conversion Value to help you understand the purchase value generated by your ad campaigns. Here’s what you need to know… What It Is and Where to Find It Click to customize columns, and you’ll find this metric within the Performance section.

Metrics 122
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Support for US TikTok Sell-off Is Waning [Infographic]

Social Media Today

The TikTok sell off push could see the app removed from the US early next year.

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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

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Meta Joins Various Organizations in Calling on EU to Lessen AI Regulations

Social Media Today

Various organizations have signed an open letter calling on EU authorities to remove red tape.

More Trending

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Meta Joins Organizations Calling on EU To Lessen AI Regulations

Social Media Today

Various organizations have signed an open letter calling on EU authorities to remove red tape.

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The what, why, and how of social media data

Oktopost

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. How much revenue has been generated from your LinkedIn posts last month? Have any of your Instagram reels brought in new customers? 83% of marketers say that social media ROI is difficult to measure.

Data 62
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FTC Calls for Stricter Regulation of Social Platform Data Use

Social Media Today

The FTC says that social platforms are utilizing huge amounts of user data.

Platform 188
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Confidently measuring B2B social media marketing

Oktopost

How can we be more confident about proving the success of our social media efforts day in and day out? We spend so much time putting together thoughtful content, managing a calendar, and creating stories that resonate. But when it comes to reporting on our performance, many of us are unsure what to report, what we’re seeing, and what to do afterward.

B2B 62
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Support For US TikTok Sell-Off is Waning [Infographic]

Social Media Today

The TikTok sell off push could see the app removed from the US early next year.

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How brands and partners use the Sprout Social API

Sprout Social

In a world that moves at the speed of social, brands are constantly on their toes to keep up with customers and the competition. For social teams, it’s a juggling act that demands attention to detail and adaptability. From scheduling posts and engaging with audiences to analyzing metrics and staying on top of trends, social teams always have their hands full.

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Reddit Launches Top Ads Library to Assist Marketers

Social Media Today

Handy new ad creation assistance from Reddit.

Reddit 187
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#716: How Relaunching Can Simplify Your Business (and Increase Your Revenue!) 

Amy Porterfield

Listen on… Relaunching the same digital course over and over, generating consistent revenue, and scaling your business without the overwhelm or burnout. Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch! I’ll be honest – when I first launched Digital Course Academy […] The post #716: How Relaunching Can Simplify Your Business (and Increase Your Revenue!

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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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YouTube Expands Access To Pause Screen Ads

Social Media Today

A new ad consideration for your YouTube campaigns.

YouTube 195
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How to convert HTML File into PDF

Tweaklibrary

HTML or Hypertext Markup Language is a code that defines the structure and content of the web pages of any website. Whether you are a web designer, a web developer, an E-commerce professional, or a general user, converting HTML to PDF file format can have a lot of benefits. To begin with, PDF is a universally accepted format that ensures that your content looks the same across all platforms and devices.

How To 11
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X Officially Lists Texas as Its New Home Base

Social Media Today

The end of an era at the company.

List 198
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YouTube Announces Expansion of Auto-Dubbing to More Creators and Languages

Social Media Today

New opportunities to reach new audiences in the app.

YouTube 185
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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YouTube Expands Access to Pause Screen Ads

Social Media Today

A new ad consideration for your YouTube campaigns.

YouTube 176
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YouTube Announces Expansion of Auto-Dubbing to More Creators and Languages

Social Media Today

New opportunities to reach new audiences in the app.

YouTube 172
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Reddit Launches Top Ads Library to Assist Marketers

Social Media Today

Handy new ad creation assistance from Reddit.

Reddit 175
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X Officially Lists Texas as Its New Home Base

Social Media Today

The end of an era at the company.

List 177
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Streamline Your HR Processes with a Free HR Process Checklist Template

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.