Sat.Sep 14, 2024

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Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success

Convince & Convert

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive.

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Are Daily Budgets Going Away?

Jon Loomer

A recent marketing newsletter made the claim that daily budgets are going away, and it’s getting some attention. I have a hunch that this isn’t actually the case. Let’s dig in… The Claim The claim about daily budget reads as follows: Meta is eliminating your ability to control your daily ad spend budget. Instead, budget control can only be set on a weekly basis.

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Mastering AI: The Future of Data-Driven Personalization in Marketing

The Social Media Hat

Episode 26 of the AI in Marketing: Unpacked podcast, with Zontee Hou The post Mastering AI: The Future of Data-Driven Personalization in Marketing appeared first on The Social Media Hat.

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How To Convert TIFF File To PDF

Tweaklibrary

TIFF refers to Tagged Image File Format. It is a file format known for storing raster images and graphics information. It is preferred for its high image quality, and the ability to hold many different image files. Hence, it is a popular choice amongst graphic artists and photographers. But, why would you convert TIFF to PDF? For reasons more than one that we’ll discuss a little later in this blog.

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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!