Mon.Jul 15, 2024

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A Lack of Targeting Control

Jon Loomer

I’m starting to wonder if targeting even matters anymore. Don’t confuse what I’m saying. This isn’t an infomercial for Meta’s amazing hands-off algorithmic targeting. It has its flaws. What I’m saying is that we have very little control over how our ads are delivered. Example Here’s an example… I tested four different targeting strategies : Advantage+ Audience without suggestions Advantage+ Audience with suggestions Original audiences using custom audiences and Advantage Custom Audience tu

Examples 136
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X Reports New Record High in Usage

Social Media Today

X owner Elon Musk says X has reached a new high in cumulative user seconds.

Report 202
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Overcoming Cultural Latency: How Video Technologies Support Today’s Hybrid Workplace

The Realtime Report

Overcoming Cultural Latency: How Video Technologies Support Today’s Hybrid Workplace Video technologies are emerging as critical tools for overcoming cultural latency in the digital workplace in today’s fast-paced business landscape. The robustness and reliability of video technology, particularly internet protocol television (IPTV), creates unique opportunities to deliver consistent messages and shared experiences across global facilities, bridging the gap between remote and in-office employees

Video 91
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Instagram is Restricting the Promotion of Variable Image Size Carousels

Social Media Today

Carousel posts with full screen images are currently not eligible for boosting.

Instagram 198
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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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Top AI Questions to Ask in Your Next Agency RFP

Ignite Social Media

It’s that time of year when not only is the temperature heating up, but also marketing planning for next year. While summer is a respite for some, it’s just the quiet before the storm for those gearing up for an agency review, especially those wanting to change things up heading into a new year. If that’s your brand, things might feel slightly different this time since our friend AI has entered the scene.

RFP 94
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YouTube Tests Community Spaces to Drive Fan Engagement

Social Media Today

YouTube's looking to expand its social elements once again.

YouTube 206

More Trending

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YouTube Tests AI Generated Radio Stations for YouTube Music

Social Media Today

YouTube's trying out another way to integrate AI.

YouTube 207
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X Reports New Record High in Usage

Social Media Today

X owner Elon Musk says X has reached a new high in cumulative user seconds.

Report 199
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YouTube Tests Community Spaces To Drive Fan Engagement

Social Media Today

YouTube's looking to expand its social elements once again.

YouTube 201
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YouTube Tests AI Generated Radio Stations for YouTube Music

Social Media Today

YouTube's trying out another way to integrate AI.

YouTube 189
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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X Continues to test Post Reply Sorting

Social Media Today

A new way to enhance post engagement on X?

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Instagram Is Restricting the Promotion of Variable Image Size Carousels

Social Media Today

Carousel posts with full screen images are currently not eligible for boosting.

Instagram 183
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X Continues To Test Post Reply Sorting

Social Media Today

A new way to enhance post engagement on X?

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An Overview of the Modern TV Viewing Landscape [Infographic]

Social Media Today

The modern media consumption landscape is changing.

Overview 205
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Interview Scorecard Free Downloadable Template

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

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An Overview of the Modern TV Viewing Landscape [Infographic]

Social Media Today

The modern media consumption landscape is changing.

Overview 202