A Lack of Targeting Control
Jon Loomer
JULY 15, 2024
I’m starting to wonder if targeting even matters anymore. Don’t confuse what I’m saying. This isn’t an infomercial for Meta’s amazing hands-off algorithmic targeting. It has its flaws. What I’m saying is that we have very little control over how our ads are delivered. Example Here’s an example… I tested four different targeting strategies : Advantage+ Audience without suggestions Advantage+ Audience with suggestions Original audiences using custom audiences and Advantage Custom Audience tu
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