Oktopost
JULY 4, 2024
As we celebrate a decade of Oktopost’s journey, it’s incredible to reflect on how much the B2B marketing landscape has evolved, mainly through the transformative power of social media. Ten years ago, social media was often viewed as a platform predominantly for B2C marketing. Today, it’s impossible to imagine a successful B2B marketing strategy that doesn’t have social media at its core.
Oktopost
JULY 4, 2024
In B2B marketing, employee advocacy is paramount for building a company’s social media presence and overall marketing success. This powerful marketing strategy leverages your employees as brand ambassadors, enabling you to amplify your reach, build brand authority, and solidify trust with your target market. From technology companies to businesses in the legal or financial sector, employee advocacy should be the cornerstone of your B2B marketing strategy.
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