Resources

Unleash Your Advocates: Nestlé Purina Shares the Secrets to Training Employee Advocates

Learn how to teach employees the skills they need to become company advocates.

Real-life Examples of Killer App Marketing

Build goal-crushing app marketing campaigns by learning what works.

31 Tips For Generating B2B Website Leads

A guide for small and mid-sized businesses.

The Complete Guide to Twitter Analytics

For marketing professionals in mid-sized companies to learn how to analyze the metrics that matter.

Blogging: The Ultimate Marketing Tool

The better practices of the modern business blog.

The Essential Guide to Social Media for Nonprofits

Ultimately, your goal as a nonprofit is to garner support, but how do you reach people you don’t already know? Two words: social media.

Introduction to Business Blogging

Learn how to use business blogging for marketing success.

Facebook And Your Job Search

By downloading this free guide, you agree to receive regular updates on the latest cool apps, product reviews, and giveaways from MakeUseOf.

Web Marketing For Dummies, 3rd Edition -- eBook (usually $16.99) FREE for a limited time!

Get the latest tools and trends in web marketing with this new edition of a bestseller.

Does Your Content Meet Google's Expectations for Quality?

Surely you have heard the trending phrase “content is king.” Now, more than ever, this is a rule to live by.

The Growth Hackers Wake Up Call

How Growth Hacking Rewrote Marketing's Best Practices.

The Beginner's Guide to Social Media Metrics

Your blueprint for getting started with social analytics.

Social Marketing, Redefined

The Death of Organic Reach and the New Customer Data Imperative.

Localizing Your Mobile App Is Good For Business

Simply put, the more people who can find and use your mobile application in their native language, the larger your potential market. But launching a multilingual app and keeping it updated is a challenge - one that requires agility and speed.

Social Media Engagement For Dummies -- Free Sample Chapter

This eBook sample will help you build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaign.

The 3 Social Brand Personas and How to Manage Each of them

Professional vs. Personal: How to handle the divide when you work in social media.

10 Ways to Instantly Improve Your Content

Find clear actionable directions on how to improve your content's effectiveness with this easy to read guide.

Social Media Marketing All-in-One For Dummies, 2nd Edition -- Sample Chapter

This book includes checklists, case studies, and example to help you decide the best places to spend your marketing dollars.