Resources

10 LinkedIn Mistakes Companies Make

Having unprofessional or poor quality employee profile photos--or, worse yet, no photo at all!

The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search

Wayne Breitbarth’s simple, user-friendly guide explains how to access the full power of LinkedIn.

LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter

Selling to marketers? Download this report and get to know the social media habits of marketing decision-makers at mid-size companies.

30 Minutes to Maximizing LinkedIn

As the leading author and speaker on LinkedIn for business and professional networking, Neal Schaffer often gets asked for beginner tips to help people get started and find real value in using LinkedIn. While he can't offer as much help here as he could by your reading his two books, he did want to offer a quick summary to help ensure that you don't miss out on what LinkedIn has to offer and get started (or restarted) - in a 30 minute read.

The LinkedIn Connection Conundrum--Who Should be in Your Network?

It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design.

12 Essential Tips for Socializing the Channel

In this white paper, we define a clear set of objectives and metrics with which to socialize your partner channel.

Capture Sales + Shoppers' Imaginations with Pinterest

Pinterest has proven to be an extremely suitable and profitable tool for retailers looking to market their products through social media. Start getting your products pinned today.

Social selling insights from a new report on the value of social media sales and the habits of social sellers

Social sellers tell all in this report packed with insightful data on social media sales from respondents in over 20 industries.

Google Hummingbird - The Marketer's Guide

Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade.

Up and Running with LinkedIn

Join author Richard Colback as he shows you how to get started with the world's largest professional networking site, LinkedIn. The course demonstrates how to build a profile that will get the attention of employers, recruiters, fellow professionals, and potential clients.

LinkedIn Groups: Cash in on this powerful tool

Joining and participating in groups on LinkedIn is consistently ranked in the top features that people say really help them build and brand their business as well as find the perfect job.

The Definitive Worksheet to Optimize Your LinkedIn Profile Headline

Consider it your bumper sticker or a shortened version of your elevator speech.

Gmail Tabs: Impact on Email Marketing and Strategies to Respond

Since Google launched its new Gmail Tabs functionality in May 2013, much of the marketing world has been grabbing at quick-fix tactics unlikely to provide the desired short- or long-term results as new email inbox changes arise.

Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn – Free 42 Page Excerpt

An unofficial, step-by-step guide to creating & implementing your LinkedIn brand.

Social Media Management Platform Buyer's Guide

Get the keys to determining the best social media management platform, including features, integration requirements and a vendor checklist to ensure that you choose a solution that works for you.

The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn--Free Sample Chapter

Make your LinkedIn account work for you and your business.

Get Found Faster with the SEO & Keyword Worksheet

Use this worksheet to improve your website's ability to be found via search engines.

Using social data to win at email marketing

Six Steps for Optimizing Email Campaigns with Social Data