Social Media Today

JULY 8, 2025

trillion global footprint by 2029 (Source: Horizon) 90% of millennial parents with Gen Alpha kids agree digital content has become unavoidable (Source: Horizon) CTV’s bright side Digital video ad spend is projected to increase 14% from 2024, reaching $72.4 of company revenue, the same as in 2024 (Source: Gartner) 30.6%

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Sprout Social

MARCH 13, 2025

million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. million social media users in Australia, equating to roughly 76% of the population. Australians spend an average of six hours and 20 minutes per week consuming social media. social media accounts.

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Sprout Social

MAY 12, 2025

What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. TikTok is expected to reach 35 billion users by 2029. According to Statista , TikTok is more popular with Gen Z than other social networks.

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Hootsuite

APRIL 9, 2025

Only 51% of German internet users have social media While 93% of German people have access to the internet, only 51% use social media. Other countries with the lowest relative number of social media users are The Netherlands (64%) and France (67%). billion users by 2029. Source: MarketingCharts Key TikTok statistics 26.

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