Sprout Social

JULY 30, 2024

Last April, Australian influencer Emma Claiir went viral for all the wrong reasons when she admitted to two incidents of past animal cruelty. Claiir drew so much backlash in the weeks that followed, she eventually stopped influencing altogether. More than half of brands put more than 20% of their budgets toward influencer marketing.

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Influencer Brands Strategy Marketing 122

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Influencer recommendations and word-of-mouth marketing are factors fueling this growth.

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Statistics Influencer Marketing Authentication 92

Sprout Social

JULY 3, 2025

Social media is a storefront, and fashion influencers could be your next front-window display. Among younger Aussies, that number jumps to 70% when influencers are involved. Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand.

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Fashion Influencer Brands YouTube 97

Social Media Today

JULY 8, 2025

Informa has no influence over Marketing Dives coverage. trillion global footprint by 2029 (Source: Horizon) 90% of millennial parents with Gen Alpha kids agree digital content has become unavoidable (Source: Horizon) CTV’s bright side Digital video ad spend is projected to increase 14% from 2024, reaching $72.4

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Bill Hartzer

JANUARY 21, 2025

Speaking at Content Americas 2025, Maria Rua Aguete, Senior Research Director at Omdia, stated, “The influence of TikTok, YouTube, and Meta on U.S. Netflix continues to lead in this region, ending 2024 with 51 million subscriptions and projected to reach 57 million by 2025 and 70 million by 2029. In the U.S.,

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YouTube Survey Instagram Research 78

Sprout Social

MARCH 13, 2025

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. million Australian users by 2029 (a 2.4% social media accounts.

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Statistics Social Media Reddit Influencer 56

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencer marketing than on social or digital ads in 2025. billion users by 2029.

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Statistics Social Media HootSuite Marketing 108