Sprout Social

MARCH 27, 2025

Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million. Nano influencers account for over 53% of brand collaborations. This is especially true for nano influencers, which may explain why they top the board for brand collaborations. This is up from $1.63

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Statistics Influencer Marketing Authentication 92

Sprout Social

JULY 30, 2024

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. Especially when brands dive into collaborations too quickly, and don’t thoroughly vet influencers or craft legal protections. More than half of brands put more than 20% of their budgets toward influencer marketing.

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Influencer Brands Strategy Marketing 122

Sprout Social

MAY 12, 2025

TikTok is expected to reach 35 billion users by 2029. The brand often collaborates with influencers to showcase its styles to its 1 million TikTok followers. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.

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Statistics Strategy Fashion Travel 65