2028 Authentication Social Media UGC 
Pixlee
DECEMBER 15, 2021
billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. More User-Generated Content (UGC). billion in 2025?
Later
JULY 22, 2020
According to Pinterest, they reach 77% of all women 25-54 in the US — a demographic that is estimated to control almost 75% of discretionary spending by 2028. Not only is Benefit Cosmetics widely-known for their amazing beauty products, but they’re also known for their on-point aesthetic across social media, especially on Pinterest!
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