Sprout Social

MAY 18, 2023

According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.” We used our article, about what your social team will look like in 2028, to generate each of these posts.

Social Media 132

Social Media Templates Template Skills 132

Later

SEPTEMBER 1, 2020

So before you get started, it’s a good idea to sit down and define your social media marketing goals. Boost brand engagement? Etching your specific objectives will help determine not only what social platforms you choose, but also the content you create and the audience you target. Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. By aligning with influencers who share your target audience, you can ensure your messages resonate and drive engagement.

B2B 78

B2B Influencer Marketing Collaboration 78

Sprout Social

NOVEMBER 15, 2023

Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. When brands first started using social media, it was mainly for publishing content and light community engagement. At the same time, social is becoming more complex. For some it was an experiment. Personalized.

Social Media Management 113

Social Media Management Social Media Team Klout 113