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10 advanced social media copywriting best practices

Sprout Social

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. They also empower you to dig into trending conversations, and gain consumer insights that will help you differentiate your brand.

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What Are the Top Social Media Platforms for SMBs?


There are, of course, plenty of ways to encourage conversations through comments and DMS, however interactions between your followers isn’t a focal point like it is on Facebook where you can create Facebook Groups. But where Instagram is somewhat lacking is in its ability to provide “group forums” for followers to interact among themselves.