Brands Spent a Whopping $673B on Social Media Ads in Five Years
The Realtime Report
MAY 30, 2023
between 2023 and 2027, resulting in a market volume of $207.1bn. Snapchat, Reddit, Pinterest, Twitter, and ByteDance all had around 5% shares in global social media advertising revenue. Statista expects brands to spend more than $207bn on social media advertising this year, or almost triple the figure reported in 2018.
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