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7 Lead Generation Ideas for 2024

Oktopost

By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible.

B2B 118
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51 LinkedIn statistics to shape your social strategy

Hootsuite

As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 511,000 followers. 1 Social Media Tool Create.

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What Creators Really Want in 2025—And Why Brands Can’t Afford to Miss It

Bill Hartzer

In fact, its on track to nearly doublefrom $250 billion to $480 billionby 2027. The creator economy isnt slowing down. And as that pie grows, so does the need for clear insight into how creators think, spend, and plan. This week, creator marketing platform #paid published its 2025 Creator Insights Report.

Brands 78
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

By 2027, that figure is expected to balloon to $500 billion. These estimated 50 million creators worldwide build loyal followings on social media platformsincluding both traditional networks (e.g., Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

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Marketing Hacks for the AI Era: Tips, Tricks, and Prompts for Smarter Digital Marketing

Convince & Convert

Use AI-powered sentiment analysis to measure customer mood on social media. A report from Gartner predicts that by 2027, 80% of marketers will rely on AI to create content and execute campaigns. The Future of Marketing & AI Like it or not, the AI train has left the station.

Marketing 135
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What brands get wrong about influencer sourcing

Sprout Social

Yet, influencer marketing continues to grow, estimated to be worth half-a-trillion dollars by 2027. Traditional tactics like paid search are becoming less effectivecost per clicks are more expensive and conversion rates are steadily falling. Some consumers make weeklyor even dailypurchases.

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Meta Provides More Insight into Latest Model AR Glasses

Social Media Today

Meta's AR glasses are currently in development, with a view to a 2027 retail launch.

Retail 105